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An Individual Report That Offers a Marketing Audit/Assessment of Hilton Hotel Based Within Field of Hospitality Study - Essay Example
Pages 11 (2761 words)
Hilton Hotels experienced marketing professionals are consistently working in its advertisement and promotional segments for ensuring the better profitability of the organisation. Implementation of advertisements is done differently in two diverse locations…
Before launching a promotional campaign, it needs to aware its potential customers so that they can gain certain advantages from the promotional campaigns. It also can distribute some free gifts to its guest visitors in terms of any product related to the company which will keep their memory refreshed about the visit to Hilton. Not only in print media, advertisement promotion needs to be carried out through local television and radio stations. It can focus more on international advertising. There is a requirement of more initiatives for corporate social responsibility. Child education programmes can be organised in underdeveloped countries such as India and Nigeria (Williams, 2010). Marketing is all about the understanding of the human wants. If Hilton Worldwide wants to expand its businesses more rapidly then it needs to focus more on the emerging economics like China and India. The reason behind this is that both these markets are opening up their wings in front of the globe (Roper & Brookes, n.d.). New foreign direct investments are coming into these countries. In the period of globalisation in each single day a lot a foreign delegates, industrialists and investors are visiting in these two markets. For this reason, these courtiers would require huge premium class accommodations (Cross, 1007). ...
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