An Individual Report That Offers a Marketing Audit/Assessment of Hilton Hotel Based Within Field of Hospitality Study

An Individual Report That Offers a Marketing Audit/Assessment of Hilton Hotel Based Within Field of Hospitality Study Essay example
Masters
Essay
Marketing
Pages 11 (2761 words)
Download 0
Hilton Hotels experienced marketing professionals are consistently working in its advertisement and promotional segments for ensuring the better profitability of the organisation. Implementation of advertisements is done differently in two diverse locations…

Introduction

Before launching a promotional campaign, it needs to aware its potential customers so that they can gain certain advantages from the promotional campaigns. It also can distribute some free gifts to its guest visitors in terms of any product related to the company which will keep their memory refreshed about the visit to Hilton. Not only in print media, advertisement promotion needs to be carried out through local television and radio stations. It can focus more on international advertising. There is a requirement of more initiatives for corporate social responsibility. Child education programmes can be organised in underdeveloped countries such as India and Nigeria (Williams, 2010). Marketing is all about the understanding of the human wants. If Hilton Worldwide wants to expand its businesses more rapidly then it needs to focus more on the emerging economics like China and India. The reason behind this is that both these markets are opening up their wings in front of the globe (Roper & Brookes, n.d.). New foreign direct investments are coming into these countries. In the period of globalisation in each single day a lot a foreign delegates, industrialists and investors are visiting in these two markets. For this reason, these courtiers would require huge premium class accommodations (Cross, 1007). ...
Download paper
Not exactly what you need?

Related papers

The assessment for this module is an End Course Assessment (ECA) constituting report based on the MINI case study.
This failure can have a profound negative impact on the brand equity of the parent or corporate brand. The second positive application of this strategy deals with the addition of a new brand in the brand portfolio of the parent company. This step gives a fresh outlook to the corporate brand portfolio and enables it to nurture a “Star”. This strategy, also gives some breathing space to the…
individual retail marketing report
It gets supply of clothing as well as food products from more than 2000 global suppliers and operates its business through more than 78,000 employees. Marks and Spencer is the leading provider of womenwear in UK clothing and apparel market. It also has been increasing its market share in menswear, kids-wear and necessary home products. The major business of the company comes from food business as…
Hospitality Industry Marketing
Through successful marketing, the leaders of the hospitality industries can find ways to please their clients hence; they can be in a better position to compete in the marketplace. All hospitality industries should make sure all their employee have done marketing courses, since it will help them to conduct marketing researches and analysis, which are an essential tools for the development of…
Marketing - Assessment Case Study
52-53). The greatest force, which is influencing Waterstones, is the technological revolution of eBooks and the rise of digital gadgets that are offering large contents of online books, which can be accessed at a single click of the customers. Furthermore, more and more publishers and writers are now offering their books on the internet. On the cultural side, the era of library and paper books is…
Individual Marketing Strategy Report
To combat this growing consumer discontent with Apple’s iPhone, it is recommended that Apple redesign its promotional strategies to include lifestyle-relevant celebrity endorsers, change its current pricing structure, and emphasise more on the tangible product benefits as part of the marketing mix to regain competitive advantages and revenue growth. Apple must first, however, identify the…
Case Study Based Report
Samsung electronics was a brand that was known for producing cheap products. It used to make black and white television and calculators from the year 1969 to 1990. But then things started to change. Samsung unveiled a new strategy called “new management” which was a top to bottom strategy for the whole company. In the year 2009, Samsung reached a revenue of $117 billion with profit of $8.3…
Assessment Task2 an individual report on international marketing environment assessment
Facilitating international business and marketing has been the underlying strategy of Australia that is directed towards strengthening the country’s economy and the country has been able to achieve that this far. The study of these factors has also enabled the researcher to determine the major challenges for international marketers as well as major prospects for international marketers in the…