Term Paper sample - BUDWEISER

BUDWEISER Term Paper example
Masters
Term Paper
Marketing
Pages 10 (2510 words)
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AB InBev Company gets a lot of competition in the industry from other competing firms that are coming up. Because of rich history of its operation, the well known company’s brands enjoys monopoly although partially. …

Introduction

Anheuser -Busch is a brewing company in America that was started in 19th century. The present company name was adopted in 2004 after a successful merger of the company with Ambev. One of the beer brands that have giant global recognition is Budweiser. The revenues earned from main brands are found to be growing at a rate of 7.8% in each hectoliter. The company produces other 200 brands that are sold locally, internationally and worldwide. It is one among the largest companies in beer industry globally; also Budweiser is popular in United States and other parts in the world.
In 20th century, alcohol products were prohibited in America, and this was one challenge that this company faced. This made the founder of this brewing company embark on alcoholic drinks up to 1933 when the prohibition ended. World war contributed to the reduction in performance of the beer firm as it led to economic recession. In strategizing to get back market for Budweiser beer brand, the company argued the customers to dare take this beer for five days. In testing the quality of the brand, the customers were promised that if their test did not shift from the other beers, then they can disregard Budweiser as the best beer.
The company management team focuses to ensure the brands meet the consumers’ interests and expectations. The company initiated procedures used in getting customers for company’s brands. In 1936, this brand started being packaged in metallic cans, which made many consumers prefer this beer to others. While most of the brewing companies were collapsing due to competition, this brand was able to bear the situation. Although the sales reduced significantly, Budweiser Company remained to be a leading company in the beer industry.
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