Can Advertisers Catch Your Attention - Research Paper Example

Extract of sample
Can Advertisers Catch Your Attention

It will further explain why the advertisement did a good job in convincing the target market into taking action and suggest other ways the advertisers could get the target market’s attention. The Brand The anti-obesity theme in the “coming together” campaign by Coca-Cola is attention-catching as it touches on a sensitive issue in the American community and, indeed, worldwide. The corporate branding that runs for two minutes was well thought, planned and executed. Most consumers react favorably when advertisers communicate with them with respect and intelligence (Statt, 1977). It marked a strategic and successful shift from the traditional humorous and dreamy approach consumers have long associated with the brand. “Coming together” applies serious commentary to a similarly serious matter in America, and its authenticity is acknowledged and appreciated in the responses received from consumers. The advertisement shows that the brand is evolving with times, innovating constantly to meet the dynamic needs and wants of consumers. The Target Group The advertisement is designed to appeal to a diverse target group. ...
Download paper

Summary

Can Advertisers Catch Your Attention Name: Institution: Can Advertisers Catch Your Attention Advertising is the communication form marketers use to manipulate, persuade or encourage specific audiences to take new action or continue with what they have previously practiced with regards to commercial offerings (Eskilson, 2007)…
Author : browntierra
Download 1

Related Essays

The effects of TV Advertising on older consumer behaviour over 50 years in the United Kingdom
The findings of the research suggest that the segmentation of the group under question leaves somewhat to be desired given that this group are given little relevance and on the whole underrepresented within the media. In addition, it was found that it is not so much the underrepresentation that is an issue with this group, rather it is the portrayal; it is felt that older consumers are portrayed in a disparaging and derogatory manner of being ill and feeble or alternatively unrealistically attractive. This lack of synergy between the advertisers and the third agers is somewhat dangerous given...
60 pages (15060 words) Essay
Interpreting and Assessing the Mechanisms of an Award-winning Campaign
As the report declares Travelocity conducted significant market research and competitive analyses to determine how best to differentiate the business. Qualitative and quantitative research was targeted at mass market consumers to determine the level of spontaneous brand recognition that existed among competitive brands. Survey analyses also indicated that many consumers had never even visited the Travelocity website and that many consumers did not believe Travelocity was differentiated positively against competing travel brands. This market research effort was the primary catalyst for problem...
11 pages (2761 words) Essay
Signifcance of the marketing mix in the creation of positive cognitive, affective and behavioural response to the Brand of Zara
. 8 Figure II – Sample of Zara’s Online Advertisement and Catalogue . 9 Figure III – Samples of Zara’s Store Outlet . 13 Figure IV – Photo of Women Going In and Out of Zara’s Store . 14 Figure V – Sample of Sara’s Interior Design . 15 Appendix I – Summary of Zara’s Store Outlets Worldwide . 19 References ….… 20 - 25 1.0 Introduction Consumer behaviour is one of the highlights of may scholars particularly in the world of business (Harmancioglu, Finney and Joseph, 2009). In most cases, consumer purchasing behaviour is pertaining to the study on how each individual...
12 pages (3012 words) Assignment
Forget about Copywriting in Advertisements
The present competitive environment is characterized by numerous market players trying to capture the same market segment. Bargaining power of consumers is on the high and hence it has become a very important issue among the managers to create a distinction and have an edge in the market (Chew & Gottschalk, 2009, p.57). Companies are spending billions to analyze the demands of the customers and undertaking continuous research and development to market products that satisfies the ever changing needs of the consumers. In this regard marketers also banking upon advertising as a medium to...
20 pages (5020 words) Essay
Title: Dehlen et al (2010 p.448)argue that in the 21st centuery 'advertisers are no longer in control of their brands. The power
It has to be said that because of this connectivity powered revolution, there has been a faster diffusion of various kinds of trends in various corners of the world. Of what is commonly represented as trends of globalization, it has to be defined that the entire process is based on the lines of the cross cultural influence of various kinds of trends that has emerged from the developing as well as the developed markets. The high levels of connectivity, which is providing two ways communication to various existing as well as evolving markets is acting as a major catalyst in regards to the...
10 pages (2510 words) Essay
Stella Artois: Catch a Falling Star.
If an organization wants to optimize profits and sales, and get its product(s) and brand noticed, it should have sufficient ways to communicate with its clients. Stella Artois' refined, aspirational branding has been destabilized by heavy discounting, as well as binge-drinking concerns (Heath, 2010). Managers and shareholders, after this occurrence, asked themselves how the company can re-establish itself as a premium brand across international markets. Stella Artois falls among the three world leading beer brands owned by giant multinational company, Anheuser-Bush InBev. The brand is...
3 pages (753 words) Case Study
Literature Review on Marketing
The goals of a successful brand include conveying the message clearly; verifying the integrity of business; psychologically linking with the target prospects; motivating the customer, and improving consumer loyalty. A powerful brand is priceless as the battle for consumers is increasing gradually (Rice & Atkin, 2012, p. 102). It is vital to invest time in researching, classifying, and developing the brand since it is a foundational part within the marketing communication strategy. Brands let the customer to purchase with assurance, and they offer a route map in a confusing range of...
15 pages (3765 words) Literature review
Got a tricky question? Receive an answer from students like you! Try us!