Can Advertisers Catch Your Attention

Can Advertisers Catch Your Attention Research Paper example
College
Research Paper
Marketing
Pages 3 (753 words)
Download 1
Can Advertisers Catch Your Attention Name: Institution: Can Advertisers Catch Your Attention Advertising is the communication form marketers use to manipulate, persuade or encourage specific audiences to take new action or continue with what they have previously practiced with regards to commercial offerings (Eskilson, 2007)…

Introduction

It will further explain why the advertisement did a good job in convincing the target market into taking action and suggest other ways the advertisers could get the target market’s attention. The Brand The anti-obesity theme in the “coming together” campaign by Coca-Cola is attention-catching as it touches on a sensitive issue in the American community and, indeed, worldwide. The corporate branding that runs for two minutes was well thought, planned and executed. Most consumers react favorably when advertisers communicate with them with respect and intelligence (Statt, 1977). It marked a strategic and successful shift from the traditional humorous and dreamy approach consumers have long associated with the brand. “Coming together” applies serious commentary to a similarly serious matter in America, and its authenticity is acknowledged and appreciated in the responses received from consumers. The advertisement shows that the brand is evolving with times, innovating constantly to meet the dynamic needs and wants of consumers. The Target Group The advertisement is designed to appeal to a diverse target group. ...
Download paper
Not exactly what you need?

Related papers

The effects of TV Advertising on older consumer behaviour over 50 years in the United Kingdom
ABSTRACT The research examines the phenomenon of television advertising within the 21st century, specifically within the context of market segmentation, with the segment in this case being the ‘third agers’ or those above 50 within the United Kingdom. The study has employed the qualitative research method using secondary data to examine the vast amount of academic literature surrounding the…
Interpret and assess the mechanisms of an award winning marketing communication campaign
During this period from 1998 to 2004, Travelocity was having difficulty with establishing competitive differentiation and building a voice through integrated communications for competitive advantage. However, after 2004, Travelocity determined it was necessary to launch a new advertising campaign designed to give the company a better brand personality and establish brand recognition with…
Signifcance of the marketing mix in the creation of positive cognitive, affective and behavioural response to the Brand of Zara
. 8 Figure II – Sample of Zara’s Online Advertisement and Catalogue . 9 Figure III – Samples of Zara’s Store Outlet . 13 Figure IV – Photo of Women Going In and Out of Zara’s Store . 14 Figure V – Sample of Sara’s Interior Design . 15 Appendix I – Summary of Zara’s Store Outlets Worldwide . 19 References…
Forget about Copywriting in Advertisements
The present competitive environment is characterized by numerous market players trying to capture the same market segment. Bargaining power of consumers is on the high and hence it has become a very important issue among the managers to create a distinction and have an edge in the market (Chew & Gottschalk, 2009, p.57). Companies are spending billions to analyze the demands of the customers and…
Title: Dehlen et al (2010 p.448)argue that in the 21st centuery 'advertisers are no longer in control of their brands. The power
It has to be said that because of this connectivity powered revolution, there has been a faster diffusion of various kinds of trends in various corners of the world. Of what is commonly represented as trends of globalization, it has to be defined that the entire process is based on the lines of the cross cultural influence of various kinds of trends that has emerged from the developing as well as…
Stella Artois: Catch a Falling Star.
If an organization wants to optimize profits and sales, and get its product(s) and brand noticed, it should have sufficient ways to communicate with its clients. Stella Artois' refined, aspirational branding has been destabilized by heavy discounting, as well as binge-drinking concerns (Heath, 2010). Managers and shareholders, after this occurrence, asked themselves how the company can…
marketing of luxury brand-VERSACE
Brand A brand is a product, service, or idea that is widely differentiated from other products, services, or ideas so that it can be conveniently communicated and marketed. Brands are generally shielded from use by others by acquiring a trademark from government organization. The goals of a successful brand include conveying the message clearly; verifying the integrity of business; psychologically…