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The Big Issue Magazine Name Institution Introduction The ‘big issue’ is a weekly entertainment and news magazine whose styling resembles that of a commercial magazine. Homeless people sell this magazine on the streets of many British cities and not in shops or newspaper kiosk.
The organization behind the “big issue” magazine is divided into two parts, where there is the part that produces and sells the magazine to the street vendor network. The other part is a nonprofit foundation that helps the street vendors regains control of their lives (Oxfam, 2004). The magazines have transformed lives of many vendors who are in a position to feed and support their families. However, the sales of the magazines have subsided currently, due to the recession, which has affected advertising and general sales. Prior to recession, national and international donor funding are drying up. This paper will outline a brand-audit that should be performed to improve the image of the magazine and improve sales. How to upgrade the image and improve sales of the “big issue” magazine Image impacts a lot in a business especially when it comes to selling printed articles. This is the case because the appearance of a magazine determines its ability to attract customers in a distance. The “big issue” magazine falls in this category because image rebranding is needed to improve its old common appearance to a more appealing appearance (Rowell, 2012). The marketing managers should critically look into the image issue of the magazine as well as its contents. ...
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