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VOLKSWAGEN BRAND Name Course Instructor Institution Submission Date Volkswagen The Volkswagen is a brand name for a group of entrepreneurs; companies whose main area of operation is within the automotive industry. They are well known for the manufacture and sale of the Volkswagen, Audi, Skoda, SEAT, Bentley, Lamborghini, Bugatti, and Porsche vehicles all over the world (Sanz and Damme, 2006, p.4)…
It however faces very stiff competition by the Toyota brand as well as the general motors’ company (GM). The Volkswagen brand currently ranks second from the Toyota and preceding the general motors’ brand within the global context. Though the general motors’ has had dominance within the US in the past, an acute decline within their sales has resulted to the takeover by the Volkswagen brand within the region. She is now the fastest growing brand as well as the brand whose sales has sky rocketed within the recent past. Future projections reveals the brands’ target as being to double their sales and production within the near future by adopting a strategy of increasing by more than 10% their sales annually. The greatest strength attributable to the commendable success of the business brand is the diversity within their products. Not only does the brand company produce the Volkswagen motors but has other products such as the golf, Audi, Skoda, SEAT, Bentley, Lamborghini, Bugatti, and Porsche. This diversity of production ascertains the good coverage of the market with the variations with their products. ...
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