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Volkswagen - Essay Example

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Masters
Essay
Marketing
Pages 8 (2008 words)

Summary

Volkswagen Executive Summary The purpose of this report is to comprehensively assess the strategic position of Volkswagen which is a dominant player within the global automotive industry…

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Volkswagen

Furthermore, Porter’s Five Forces analysis and SWOT analysis is also conducted with regards to the internal environment of the company. In conclusion, the report proposes two specific recommendations to the Board of Directors after critically and comprehensively analyzing the strategic position of the business. It is suggested that Volkswagen take immediate measures to further enhance its position in the US which has delivered optimistic performance so far but indicates that further efforts are needed. It is also recommended that Volkswagen continue to explore emerging markets across the globe such as India while maintaining its position in China and Brazil. Table of Contents Executive Summary 2 1.Introduction 3 2.Analysis of Strategic Position 4 2.1Internal Audit 4 2.1.1Strategic Capabilities 5 2.1.2VRIN ANALYSIS 6 2.1.3Value Chain 8 2.2External Audit 9 2.2.1PESTEL Analysis 10 2.2.2The Five Forces Analysis 12 2.3SWOT Analysis 15 2.3.1TOWS Matrix 16 3.Conclusion and Recommendation 17 1. Introduction Volkswagen is a manufacturer of automobiles originating from Germany; its global presence as an automaker extends to various parts of the world henceforth, contributing towards its ranking as the 14th largest company in the world (Forbes 2013). ...
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