Branding Bevret’s target segment is the end users as well as the wholesalers and distributors, along with the distribution channels such as pubs and restaurants. However, the end consumers matter the most. Branding should leave a long-lasting impression on the minds of the consumers…
Based on psychographic variables, BEVRET offers a drink not just to quench thirst but as a lifestyle beverage. Thus the beverage should be promoted as a drink that stirs imagination. The tagline for the brand should be Drink fresh; Live life! Or, we love to see you live! This is meant to attract people who want to really live and not just exist! Brands are sold through feelings and the brand should be able to create an emotional link between the consumer and the brand (Moorthi, 2004). The logo should be trendy and carry the flavor of the new age and be futuristic. It should feature in all points of communication. Since most popular brands in Europe have been selling for a long time, BEVRET should create a point of differentiation in packaging. This differentiation is essential as the product will sit on the shelf with probably ten other products. It should use neon colors in packaging because color is the first touch point with the customer. Color influences emotion and the first point of interaction is shaped by color. About 60-80% of the purchase decision is based on product color (Markowitz, 2010). Neon colors are bright and attract immediate attention. Apart from color, packaging should also focus on the container in which beer is sold. If the container can be made of a material that can be used to drink beer as well, small package containing one serving of beer, it would serve multi-purpose, benefit the customer, benefit the environment and also be cost-effective for the company. To enhance branding, BEVRET should have strong activity on the social media. Europeans are sport lovers and hence sponsorship of sports can enhance brand value. In addition, as the social media is the most popular promotional tool, BEVRET should invite online discussions on short documentaries created on sports personalities. Its tagline and logo should be included in all its mails that go viral. The tagline should become the point of identification for the brand. In addition, the brand should associate with leading restaurants and pubs, and participate in events such as Valentine’s Day. Promotion material can take the form of messages made viral through the social media. The events should be promoted through the social media and special beer offers should be made for those purchasing coupons through the social media. Promotional brochures should also be placed at all convenience stores, at the local gyms, pubs and social clubs. These brochures can carry limited validity coupons as a market entry strategy, offering discounts. Initially for the first few months, the company can distribute free t-shirts with BEVRET logo and tagline with a certain amount of purchases. Pricing Pricing decision includes profit margins, discounts, margin for retailers and wholesalers. It also has to be based on product demand and competitor pricing. Competition is high and the beer market is concentrated and hence the pricing has to consider competition pricing. When the brand value increases, pricing can be increased but initially to capture a sizeable market, pricing should be kept low. At the same time, discounts can be offered in markets closer to breweries as the transportation costs would be low or negligible. Within Europe beer prices differ across regions and countries. The variation in prices can be considerable and these variations occur because of cost variations as well as the ability of the brewers to price discriminate (EconomicsOnline, 2011). If certain necessary conditions are ...
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“Branding, Pricing and Distribution Assignment Example | Topics and Well Written Essays - 1250 Words - 1”, n.d. https://studentshare.net/marketing/95579-branding-pricing-and-distribution.
Therefore, the product shall be based on good quality (Gelder, 2005). Establish Credibility In order to develop good reputation in the mind of consumers, UW clothing should focus upon increasing their credibility to increase its customer base so they can become their brand ambassadors and promote positive word of mouth.
The company first sold its beer at a lodge that happened to have been located near the company’s factory in May 2000. The company’s humble beginning can be exemplified in the fact that only 60 dollars was used in the company’s expansion process during its first years, a factor that caused the company to mainly operate at a loss for that first year.
With the reality of borderless markets, the strategy would have to be one that that works for both the local and global audience as any dissimilarities or differences there would be questioned. The kind of branding strategy that is to be created for this product will have the following as the main features: It should have a consistency in message no matter what market it is aimed it.
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This is noble a conference in the sense that it will not be speaking from the mainstream global branding which is marked by the imprints of high-technology and developments. But, rather, it will be highlighting the possibility of something old, something local being a powerful force to reckon with in the global market.
In considering several factors that play their parts in the success of a product in the market, 'branding' is one major component for organizations to work on. Branding is considered to be a major component in the success of a product in the market because it can control consumer decisions.
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There are distinguishable characteristics prevalent in all three forms of branding. Branding activities play a vital role in enhancing corporate image. Corporate brand architecture encompasses interaction of one
The distribution strategy to be chosen will be based on the company’s need to manage the availability of the service, and other factors such as pricing and target market. Being a private company, it will mainly target the wealthy citizens of Brunei, which is ranked
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