StudentShare solutions
Triangle menu

Marketing Plan Project - Research Proposal Example

Not dowloaded yet

Extract of sample
Marketing Plan Project

There is a huge need for this kind of product among the people. The following study will provide some information and will develop a marketing plan for this developed product. Economic Environment and Competitive Environment Analysis US are one of the strongest, leading and developed economies in the world. The recent global recession in the year 2007-08 and the European financial crisis in the year2008-09 have affected the economic situation of the country. Most importantly, this economic downturn has affected the social and economic life cycle of a country. The per capita income of people has gone down due to this recession. Moreover, this unfavorable economic situation of the country has impacted negatively on the economic growth of the country. Currently, it is feasible that, the disposable income of people has gone down comparing to the pre era of global recession. Now-a-days, people are trying to save more rather than consuming. Several economic policies such as high tax rate, limited government expenditure has affected the economic situation of the country very badly. Looking into these factors, it can be said that, the country is still suffering from the impact of economic downturn. In terms of competitive environment, the success of the product depends upon the product attribute, price range of the products and existing rivalry in the operating market place. Depending upon these things, it can be said that, the product has several competitive advantages. First of all, this type of business market is still uncovered and untapped. Therefore, there is a huge opportunity for the brand to capitalize on the potential market opportunity. On the other hand, it can be said that, this kind of product will be very effective in the daily life of people. In terms of pricing, it can be said that, this product is affordable for the people of all kind of income group, such as lower middle, middle, upper middle and upper class. The low price range of the products is addressing that; people can afford this product without any hesitation. Lastly, in terms of competitors, it can be said that lack of competitors and due to untapped market the product can achieve huge competitive advantage and market share. It will help them to increase the target customer base. Data on the Market The organization can target a huge area of market place, as it is discussed earlier that, the specific market segment is still untapped. Moreover, according to a survey, it has been found out that, more than 75% people, including all kind of market segment it is feasible that, there has been already a need for this product. According to the respondents, it is feasible that, major of them are unhappy as they could not able to use 100% of a beauty cosmetic product or a tooth paste. Therefore, it has evidenced that, there are huge demand for the product. In terms of age it is feasible that, there is a need for the product among the people aged between 12 and 65. Moreover, in terms of income group, it has been feasible that, people whose household income is more than 15,000 US dollar are the major target group of this product. In terms of gender of people, the products are seemed to be popular among the household female respondents comparing to other male respondents. The median income of the maximum ...Show more

Summary

Marketing Plan project Introduction The leading organizations around the globe are trying to capitalize on the advantages that have been created due to globalization. There are certain business segments that are not effectively covered or tapped. Several innovative and intelligent entrepreneurs have constantly doing research in order to develop a new business idea to implement in this competitive global market place…
Author : tkunde
Marketing Plan Project essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the research proposal on your topic
"Marketing Plan Project"
with a personal 20% discount.
Grab the best paper

Related Essays

Proposal Marketing Plan for Brightware Corporation
Until the year 2005, the company maintained robust revenue figures and profits for the last more than 8 years. However, the sales figures for the year 2006 sound alarm bells for the company as it could not sustain the growth rate; instead, the sales registered a sharp fall by about 6%.
4 pages (1000 words) Research Proposal
Business Plan Analysis
It clearly explains the business opportunity present and how Replay will combine factors like promoter's expertise, locational advantage, availability of raw material and potential demand for Recycled Pet in packaging industry, to start a highly profitable enterprise.
12 pages (3000 words) Research Proposal
Marketing Research Project
It also contains the details about how a market survey conducted can be used to gauge a consumer's behaviour and attitude towards high risk sports holidays. The know-how of how to target markets or segment markets based on consumer's preferences is a relatively tough job to do but it is crucial for the company of Graham Elliot, who has the required experience and knowledge about high risk sports and the location where he wants to introduce adventure holidays.
10 pages (2500 words) Research Proposal
Marketing Plan for RedBull Chewing Gum
This was chosen after a considerable amount of research into types of chewing gum and its tastes. Following this it was then concluded that there was a clear understanding that people are very prone towards the innovating products and this boost energy will chewing gum will be a break a new concept in the chewing gum industry.
9 pages (2250 words) Research Proposal
Marketing Plan for a New Restaurant
The restaurant and hotel industry has been developing day by day. Increasing competition and rising number of hotel visitors have made it more difficult for the hotel management to manage the quality of food, environment and innovations in their business.
9 pages (2250 words) Research Proposal
Marketing plan
It is designed for mothers and mothers to be. It clearly results in a lot less stress for the mothers, who have to ensure the perfect temperature for the baby. This would eliminate guesswork, constantly using the thermometer while waiting for the liquid to cool down for the baby.
20 pages (5000 words) Research Proposal
Portfolio Project Select any product or Service/Creating your own Marketing Plan
The intense amount of competition in the retail sector coupled with a host of companies reaching out the fashion and beauty sector makes it quite a task to prepare an effective
10 pages (2500 words) Research Proposal
How can Sainsburys develop an effective marketing plan to position themselves in the UK SUPERMARKET
Supermarkets like Morrison are also registering slow growth due to recession, but they have also launched 20 new stores which reflect that future prospects are indeed good. However, it has
6 pages (1500 words) Research Proposal
Hasbro Inc. Marketing Plan for new Service
The company is contemplating introducing a service program to complement the products it offers to its customer hoping that the services will diversify risks and increase
10 pages (2500 words) Research Proposal
Integrative Research Project ( Samsung Co. ) Research proposal and Plan
This is because issues to do with financial accounting are delicate and if not well managed can interfere with the annual performance of any business. In order to get precise data, the researcher will use both
4 pages (1000 words) Research Proposal
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation