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Essay sample - The Co-operative Group (Food,Funeralcare,Banking group, Pharmacy,Travel)
Pages 8 (2008 words)
The Co-Operative Group (Food, Funeral Care, Banking Group, Pharmacy, Travel) Table of Contents Table of Contents 2 1.Introduction 3 2.0 Features of Segmentation 4 2.1 Defining the Target Market 4 2.2 Rationalising Policies for an Existing Product 5 2.3 Positioning a Brand or Services 5 2.4 Searching of Opportunities by Introducing a New Brand 5 3.0 Market Segmentation of the Co-Operative Group Ltd 6 4.0 Segmentation Failures 7 5.0 Overcoming Failures 8 6.0 Conclusion 10 References 11 Appendices 13 1…
Marketers have started to make different market segments for ensuring an easy access to their target customers. It ensures proper delivering of the products as demanded by the target customers (Wedel & et. al., 2000). Source: (Gelb Consulting Group, n.d.) In relation to the study of market segmentation, The Co-operative Group Ltd has been chosen to demonstrate the features, failures and overcoming of the failures in different market segmentation in terms of this company. The Co-operative Group Ltd is a consumer cooperative based company headquartered in the United Kingdom with having its diverse retain chains including business relating to food, funeral care, banking group, pharmacy and travel. There are many cooperative businesses in the world. Among them The Co-operative Group is one of the largest. It is the biggest mutual business of the United Kingdom. It has been operating with more than 4800 retail outlets and it also employs above 100,000 individuals in its chain organisation. Its annual turnover in over 13billion Pounds a year. It is a kind of consumer cooperative (Co-operative Group Limited, n.d.). ...
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