The Co-operative Group (Food,Funeralcare,Banking group, Pharmacy,Travel) - Essay Example

Only on StudentShare

Extract of sample
The Co-operative Group (Food,Funeralcare,Banking group, Pharmacy,Travel)

Marketers have started to make different market segments for ensuring an easy access to their target customers. It ensures proper delivering of the products as demanded by the target customers (Wedel & et. al., 2000). Source: (Gelb Consulting Group, n.d.) In relation to the study of market segmentation, The Co-operative Group Ltd has been chosen to demonstrate the features, failures and overcoming of the failures in different market segmentation in terms of this company. The Co-operative Group Ltd is a consumer cooperative based company headquartered in the United Kingdom with having its diverse retain chains including business relating to food, funeral care, banking group, pharmacy and travel. There are many cooperative businesses in the world. Among them The Co-operative Group is one of the largest. It is the biggest mutual business of the United Kingdom. It has been operating with more than 4800 retail outlets and it also employs above 100,000 individuals in its chain organisation. Its annual turnover in over 13billion Pounds a year. It is a kind of consumer cooperative (Co-operative Group Limited, n.d.). ...
Download paper

Summary

The Co-Operative Group (Food, Funeral Care, Banking Group, Pharmacy, Travel) Table of Contents Table of Contents 2 1.Introduction 3 2.0 Features of Segmentation 4 2.1 Defining the Target Market 4 2.2 Rationalising Policies for an Existing Product 5 2.3 Positioning a Brand or Services 5 2.4 Searching of Opportunities by Introducing a New Brand 5 3.0 Market Segmentation of the Co-Operative Group Ltd 6 4.0 Segmentation Failures 7 5.0 Overcoming Failures 8 6.0 Conclusion 10 References 11 Appendices 13 1…
Author : creminkellie

Related Essays

Developing an Innovation Strategy for a Healthy Lifestyle at the Co-operative Food Group
11 pages (2761 words) Essay
Marketing Strategy Group Project
3 pages (753 words) Assignment
Land Securities Property Group
8 pages (2008 words) Essay
Virgin Group
6 pages (1506 words) Lab Report
Marketing group work project
3 pages (753 words) Essay
The Co-operative Bank Brand positioning Project
11 pages (2761 words) Essay
Omnicom Group
3 pages (753 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!