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Pages 15 (3765 words)
jcpenney Contents Executive Summary 3 Introduction 3 Goals of the company 4 5 Vision Statement 5 Mission Statement 6 Key stakeholders 7 Sense 8 Uncover 11 Solve 12 Build 13 Achieve 14 Conclusion 16 Works Cited 17 Bibliography 19 Executive Summary The following project provides an overview of a company operating in the clothing sector.
The project also considers the stakeholders who serve the purpose of decision making processes. The difference between the anticipated and achieved growth for the company will not be excluded. The point of view of the customers and some of the managerial limitations will cover the topic of discussions. There will also be some recommendations in order to improve the performance of the company in the years to come. Introduction The organization selected for the project is J.C. Penny Company Inc. It is a chain of the mid range department stores in America. It is based in Texas. The company also operates in many small markets of the nation as catalog sales merchant. The company operates in all the states of the United States. The stores of the company are mainly located in the suburban shopping malls. When the trend of shopping malls came up in the 20th century, the company took the initiative to reallocate the stores there so that it could catch the eye of more people than in the suburban areas. Currently, the company has opened some new sole stores; some of them are close to the competitors’ stores. Some of the newly developed stores can be regarded as the big-box stores. ...
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