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Pages 18 (4518 words)
Introduction: The relationship between special information, event announcement, and stock return behavior is most specifically concerned with an increasing number of investors, portfolio managers, regulators, and researchers. This report is directed towards helping the reader/analyst to examine the InterContinental Hotels Group’s (IHG) stock price reaction with regards to its disclosure of company specific events.
This includes, but is not limited to, the background of IHG and a brief statement of four special informational events which will be analyzed in depth within this brief response. Accordingly, a literature review will be shown which helps to underscore and elaborate upon many of the specific theoretical interpretations of the methods utilized within this report as well as relate pertinent information with regards to how such a process has been traditionally understood. Additionally, a demonstration of development of an event study is included and defined. Furthermore, the third part of the piece will include a methodological review. The explanations of approaches which have been utilized to conduct this report will be given as well as some assumptions and critical common factors that are associated with this methodology. Likewise, a research design and results section will comprise the fourth part of this analysis. Ultimately, the issues which will be explored and/or discussed will be analyzed based upon an event study methodology. This part will begin with defining the date of events and then choose the estimated period and test period. Following this, marker models will be chosen as a specific benchmark for abnormal returns. ...
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