Principles of marketing - Essay Example

Only on StudentShare

Extract of sample
Principles of marketing

Sprite is a product of Coca Cola, and therefore, it is necessary to introduce the company briefly. The Coca Cola Company came into existence in 1886 in Atlanta, Georgia. Since then it has grown to become one of the most popular names in the beverage market around the world. Presently, Coca Cola operates in more than 195 countries around the world. It has more than 30,000 employees working for its different SBU’s worldwide. One of the greatest strength of Coca Cola is its worldwide presence and excellent planning. The unique feature of Coca Cola is that they do not act like a MNC; they do business locally (The Coca Cola Company, 2012). Coca Cola have standardised their core product. They focus on the fact that the drink should taste the same in all the parts of the world. The statistics clearly signifies that Coca Cola’s strategies are following the right path leading to their production and licensing of about 3,500 drinks in more than 200 countries. Sprite is one of the highly acclaimed products of the company. ...Show more

Summary

Principles of Marketing Table of Contents 1.0 Introduction 4 2.0Features of Segmentation 5 1.1Measurable 6 1.2Accessible 6 1.3Substantial 7 1.4Homogenous 7 3.0 Segmentation Failures 7 3.1 Improper Market Research 7 3.2 Improper Communication 8 3.3 Small Market Size 8 3.4 Low Buying Power 8 3.5 Improper Marketing Mix 8 4.0 Overcoming Failures 9 4.1 Better Brand Visibility 9 4.2 Better Communication 9 4.3 Market Research 9 4.4 Right Combination of the 4P’s 10 4.5 Integrating Features 10 Conclusion 10 References 12 1.0 Introduction This study seeks to examine the significance and implication of segmentation for a company…
Author : wkuhic
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Principles of marketing"
with a personal 20% discount.
Grab the best paper

Related Essays

Principles Of Marketing Management Chocolate in the UK
Chocolate is a highly demanded product in the UK. With an ever expanding market and increasing competition, it is tough for market players to sustain their position and continue to remain profitable. Thorntons is one company that has sustained considerable success throughout years.
12 pages (3000 words) Essay
Principles Of Marketing
The five levels of product can help in comparing the BMW and Mercedes with other similar products. Core benefit The core benefit of the two products is transporting passengers. Generic product This is includes the inclusion of 4 wheels, lockable doors, and a function enabling adjustment of the sofas to the passengers needs.
3 pages (750 words) Essay
Principles of Marketing
12 pages (3000 words) Essay
The market position of Nivea for men in UK
The paper examines the market position of ‘Nivea for men’ in UK as well as throws some light on the Men’s grooming products industry. Upon reading the casestudy and applying the various marketing concepts taught to us in the class, we conceptualized the following marketing plan that Nivea should follow to create a formidable position in the market.
9 pages (2250 words) Essay
Principles of Marketing CA
ONE must be a High Involvement purchase, and ONE a Low Involvement purchase. The two purchases can be from the same product category, or from two different product categories, as appropriate:  • Computer software (e.g. game or app/application)  • Underwear  • Restaurant  Excluding the title page, any appendices or references, write a four page paper in which you do the following:  First Page  Applying the teaching materials, explain why one product purchase was a High Involvement purchase and the other was a Low Involvement purchase.
4 pages (1000 words) Essay
Principles of Marketing for Business
Motivation is one of the most important functions of a manager. The business dynamics of the modern business environment has increased the scope of the aspect of motivation beyond the traditional realms of the human resource department. There are large numbers of theories in motivation that are widely implemented in business organization.
4 pages (1000 words) Essay
Marketing
Segmentation criteria Vii. Targeting strategy Viii. Problem faced by Tesco Ix. How to rectify the problem X. New Tesco positioning in U.S Xi. Conclusion Marketing refers to all inclusive functions that relate the company to customers’ needs and wants, with a core purpose of getting the right product to the right place at the right time.
8 pages (2000 words) Essay
Principles of marketing
This paper outlines strategic marketing plan for Newham College (Stratford Campus). The plan is structured due to the four phases of strategic marketing planning as identified by McDonald (2008): goal setting, situation review, strategy formulation, and resource allocation and monitoring.
5 pages (1250 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT