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The Tylenol Murders, Ch. 2
Pages 3 (753 words)
Effective communication amongst its various public Public relation is vital mechanism that facilitates consistent and right messages to be communicated to the public at large, including various stakeholders and shareholders. These tools are used by businesses to strengthen their market credibility and disseminate crucial information a way of being transparent in one’s functioning.
All through the period of Tylenol murder case trial, company maintained constant communication across its different public, displaying innate honesty, ethical considerations and concern for the welfare of the people at large. It disseminated critical information regarding the Tylenol capsules and projected a credible image of ethical and responsible behavior. The company had addressed the critical issue of Tylenol murder that would have affected the performance of the company and significantly impacted its credibility amongst the various stakeholders. In the case, two types of public were involved. The internal public consisted of management and workforce and the external public comprised of various stakeholders and shareholders, users of company’s products, distributors, media and all those who were directly or indirectly impacted by the product. The timely communication to the public by the chairman was vital factor that helped to inculcate confidence and trust amongst them. His assurance to the public regarding fair investigation and withdrawal of the lot from the market was highly effective way to boost company’s falling credibility amongst its various public. ...
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