Got a tricky question? Receive an answer from students like you! Try us!

The Tylenol Murders, Ch. 2 - Essay Example

Only on StudentShare
College
Author : vhalvorson
Essay
Marketing
Pages 3 (753 words)

Summary

Effective communication amongst its various public Public relation is vital mechanism that facilitates consistent and right messages to be communicated to the public at large, including various stakeholders and shareholders. These tools are used by businesses to strengthen their market credibility and disseminate crucial information a way of being transparent in one’s functioning…

Extract of sample
The Tylenol Murders, Ch. 2

All through the period of Tylenol murder case trial, company maintained constant communication across its different public, displaying innate honesty, ethical considerations and concern for the welfare of the people at large. It disseminated critical information regarding the Tylenol capsules and projected a credible image of ethical and responsible behavior. The company had addressed the critical issue of Tylenol murder that would have affected the performance of the company and significantly impacted its credibility amongst the various stakeholders. In the case, two types of public were involved. The internal public consisted of management and workforce and the external public comprised of various stakeholders and shareholders, users of company’s products, distributors, media and all those who were directly or indirectly impacted by the product. The timely communication to the public by the chairman was vital factor that helped to inculcate confidence and trust amongst them. His assurance to the public regarding fair investigation and withdrawal of the lot from the market was highly effective way to boost company’s falling credibility amongst its various public. ...
Download paper
Not exactly what you need?

Related Essays

coursework 2
Graham (2010) pointed out that “TATA’s business structure includes 11 charitable trusts that together earn 66% of TATA Sons and that are intimately involved in its governance. (Family members own only 3%)”(Graham, 2010, p.8). No other company in the world may have the same reputation as TATA has as far as social service is concerned. TATA is currently funding many social service activities such as clean water deliver, literacy, prenatal care etc. Moreover Indian Institute of Science, Tata institute of fundamental research, the national center for performing arts, Tata memorial hospitals,…
12 pages (3012 words)
Cornflower Blue Marketing Strategy
Cornflower Blue is a small chain specializing in sale of herbal remedies, herb based body care and aromatherapy products. They also deal in culinary products like chutneys, honey and teas. With an outlet chain currently totaling five retail outlets, it stated as a family shop in the 60s, in Oxford. For effective marketing and realisation of higher sales, Cornflower Blue has to initiate a strategic marketing plan that aims at maximizing the sale by targeting all potential customers. According to Lamb and Hair, marketing is highly crucial towards the boosting of sale with the proper market…
4 pages (1004 words)
case study 2
Demographically, the target market consists of women with varying income levels, and educational backgrounds, while they are generally part of the Gen X and Gen Y markets.2 Psychographically, Singh sees the global market as a composition of independent women who are smart and not afraid to take risks.3 Behaviorally, the markets are differentiated across regions, and to some extent, across nations. Regions are different, in that Asia tends to imitate Western trends, while Eastern Europe is not as similar in beauty trends as Western Europe.4 For example, some Indians want the latest global…
3 pages (753 words)
Marketing Strategy Analysis 2
The firm’s online marketing strategy incorporates all features of online marketing, but through all the obvious techniques, it is their aggressiveness, which has stressed and widened their need to succeed and stay at the peak of the retail industry (Hayden et al., 2010). However, a hostile campaign inevitably harvests controversy, and through the years, the firm has been involved with a fair share of negative publicity mainly concerning their particular marketing technique (Bachfischer, 2012). Their bullying attitude has made many perceive them as unfair and unreasonable, but Wal-Mart still…
3 pages (753 words)
International Trade Unions 2
Trade Union executive realized that they were legally responsible to imprisonment and prosecution for bona fide union actions, and it felt that some legislation for the safeguard of trade union was essential. The Indian government found it necessary for the protection and registration of trade unions. The act (Indian trade union 1926) sets rules for both the industrialists and the workers. The Act deals with the registration of trade unions, their liabilities, responsibilities and their rights to ensure that their funds managed properly. This is done through annual submission of the report on…
3 pages (753 words)
Assginment 2
It is also worth noting that this tradition of changing and rebranding has remained its business plan for nearly all of its products (Botti 214). Additionally, the General Mills Company usually changes its logo, motto, and products; thus, its reputation has kept on changing thereby attracting numerous customers on board; hence, increasing its market demands. The only things that usually remain intact are the ingredients and recipe of making the yogurt that was designed in the year 1965. Despite retaining the recipe and the ingredient of the yogurt, the value of this product is recorded to have…
Case Study 2
THESIS STATEMENT The study intends to evaluate the claim that network effects are associated with path dependence and lock-in. DISCUSSION Network effect or direct-benefit effect is considered to be a vital part of economics and business. It is a kind of effect which determines that for certain sorts of decisions, an individual would incur an explicit benefit when he/she aligns their behavior with the behavior of other individuals. In this context, it is determined that the value of a product is directly dependent on the number of users using it (Kemper 67-84). Path dependence can be stated as…