Public Realtions - Essay Example

Only on StudentShare

Extract of sample
Public Realtions

In case of any issues arising, the businesses have to ensure that the specialists are using their expert knowledge and skills of communications to deal with the stakeholders to maintain the healthy relationships. Usually the need for specialists arises when businesses go through controversial issues (Travis, 2013). McDonalds is a multinational fast food restaurant and apparently the world’s largest hamburger sellers. McDonalds operate in more than 119 countries and serve up to 68 million customers every day. A survey of their recipes in 2004 in United States showed that they use trans-fat, artificial sweeteners and petro chemicals in their products. This was a controversial issue since it said to harm the lives of the customers. Trans-fat is used to enhance the taste of their meals and make it addicting for the customer so that he spends more money on McDonald meals. The food containing trans-fat can damage DNA, arteries, bad cholesterol and raises the risk of coronary heart diseases. This issue was a major reason why McDonalds sales and market image was affected. Many controversies still exist today and campaigns are done to ban products that include trans-fat. ...Show more

Summary

Public Relations [Author] [Institution] Public Relations The organizational function of public relations is a very important aspect in businesses that aim to achieve success. It is however important to understand that the public relations do not only depend on a business spokesperson who delivers the message to the stakeholders…
Author : jmueller
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Public Realtions"
with a personal 20% discount.
Grab the best paper

Related Essays

The Role of Consumer Behavior in Marketing Decisions
A branding strategy has multiple advantages including the ability to charge a slight premium price on all merchandise sold by the firm. Another great attribute of having brand recognition is that it makes it easier for a company to introduce new products.
3 pages (750 words) Essay
Public Relations
Illia et al. (2013) further added that public relation is mainly aimed at creating a positive image of an organization to the public. The creation of the desired image may be accomplished through initiation of various activities and projects intended to improve the state of the relationship of an organization with its employees, customers, and the society.
3 pages (750 words) Essay
Public Relations
There has been considerable pressure observed in the non-profit sector in the recent years for developing PR as one of the core competencies. Many NPOs have already been engaged in performing PR at different occasions. However, these NPOs have been criticized to completely embrace the practice of PR.
13 pages (3250 words) Essay
Public Relations
In this regard, public relations is part of top management's function which undertakes to evaluate, measure, and influence the public's attitudes, sentiments, opinion, and perception of the organization. In a strictly marketing point of view, public relations seeks to influence a firm's buyers or customers in a positive way such that it will be able to guide their buying patterns and behaviors.
3 pages (750 words) Essay
Public Relations
PR aims to convince stakeholders who include employees, partners, investors and the public to uphold a desirable perception of an organization. Although PR bears a level of resemblance to advertising, they differ because advertisers intend to sell services and products, while PR managers put their emphasis on shaping an organization’s image.
4 pages (1000 words) Essay
Public Relations
Public relations play an eminent role in this regard. The canvas of public relations can be sketched widespread because there are several fields that emerge to formulate this important phase. Establishing workplace environment that would benefit all the employees equally is beneficial.
4 pages (1000 words) Essay
Public Relation
Basically, (IMC) implies that all the promotional tools are incorporated to enable the function in harmony. Therefore, public relations varies in meaning depending on is the purpose in organizations. Additionally, it executes several organizational and societal functions.
4 pages (1000 words) Essay
Public Relations
This study is comprised of a case study of Cafe Royal. Cafe Royal has a rich history of success and image, but suffered a relatively short period of decline and possibly suffered some damage to its public image. The hotel closed for four years from 2008 to 2012 and reopened under new ownership and adopted an aggressive public relations campaign to introduce the newly opened hotel.
28 pages (7000 words) Essay
Critical Success Factor Report (Alley Cafe)
The traditional architecture of the Cafe provides a classic feeling and is known for supporting local talents with open nights and gallery wall spaces. Alley cafe is primarily famous among vegetarian
17 pages (4250 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT