StudentShare solutions
Triangle menu
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Public Realtions - Essay Example

Nobody downloaded yet
In case of any issues arising, the businesses have to ensure that the specialists are using their expert knowledge and skills of communications to deal with the stakeholders to maintain the healthy relationships. Usually the need for specialists arises when businesses go through controversial issues (Travis, 2013). McDonalds is a multinational fast food restaurant and apparently the world’s largest hamburger sellers. McDonalds operate in more than 119 countries and serve up to 68 million customers every day. A survey of their recipes in 2004 in United States showed that they use trans-fat, artificial sweeteners and petro chemicals in their products. This was a controversial issue since it said to harm the lives of the customers. Trans-fat is used to enhance the taste of their meals and make it addicting for the customer so that he spends more money on McDonald meals. The food containing trans-fat can damage DNA, arteries, bad cholesterol and raises the risk of coronary heart diseases. This issue was a major reason why McDonalds sales and market image was affected. Many controversies still exist today and campaigns are done to ban products that include trans-fat. Moreover, the United States governments started many campaigns in 2004 and 2005 demanding the fast food restaurants to reduce the use of trans-fats in their products and stop risking the lives of customers. By the 2007, many of the state governments had signed the regulation for the ban of trans-fats and made it a law to cease the products made in trans-fat oil. This issue had major implications on the organization and the society at large (Sriramesh, 2003). Due to the campaigns about trans-fats, many people in the United States had started knowing about the harms that trans-fat is likely to cause to the health. Thus, having revealed that McDonalds uses trans-fats in their products, the customers were furious and the organization delivered a negative image that they had to control before it hit their sales and profits. Since trans-fats were used in products which were consumed by the customers, they were the stakeholders largely affected by this issue. Because of this many customers stopped eating McDonalds and shifted to other competitive brands. McDonalds would not only lose their customers to their competitors, but also suffer loss in sales revenue and profits (Kincheloe, 2002). The implications of this issue to the other stakeholders would also be great. Since the market value and business image will be affected, many of the investors would refuse to invest in the business which is likely to go into losses because of this controversial issue. Moreover, the suppliers would also focus on other profitable organizations to supply their goods. The employees are an important part of the business and it is wrong to say that they would not be affected by this issue. The employees will be affected in an indirect way. Since this issue involves the government regulations, the employee’s jobs would be threatened and insecure. Working in an organization undergoing an ethical controversy can also have a bad impact on the career of the employee. Most employees would avoid working in such an organization. It is at this time when the business needs its specialized managers and experts to deal with the stakeholders in order to retain their trust in the business. Usually a large scale business such as McDonalds would ...Show more
Cite this document
  • APA
  • MLA
(“Public Realtions Essay Example | Topics and Well Written Essays - 1000 words”, n.d.)
Retrieved from
(Public Realtions Essay Example | Topics and Well Written Essays - 1000 Words)
“Public Realtions Essay Example | Topics and Well Written Essays - 1000 Words”, n.d.
  • Cited: 0 times


Public Relations [Author] [Institution] Public Relations The organizational function of public relations is a very important aspect in businesses that aim to achieve success. It is however important to understand that the public relations do not only depend on a business spokesperson who delivers the message to the stakeholders…
Public Realtions
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Public Realtions"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Public Policy
Public policy can, therefore, be defined as a system of laws, regulations, courses of action, and financing priorities concerning a given topic put in place by a government entity or its appointees, and is usually adopted and implemented by the general public, and the authorities put in place to enforce them.
2 pages (500 words) Essay
Crisis Communications Paper on MS13 Gang Violence
The language we use even when unspoken may convey the very inner feelings such as 'we smile in pleasure', 'point in accusations', 'nod in approval' etc. However with the technological changes of the modern world the tools of communication have undergone a metamorphosis.
12 pages (3000 words) Essay
Public communication
In modern day politics, public communication is taking center stage and success of governments to a large extent depends upon the ability to communicate effectively to the public. Information is now becoming more than a crucial weapon for acquisition of social, economic and political power in any country. Nowadays media is playing an appropriate and effective role in managing governments.
9 pages (2250 words) Essay
Marketing Research MKT2210
The recommendations are very different from those put forth last week by the Council of Fashion Designers of America. That group's recommendations were (as summed up by the New York Times) to focus on "education reform and better working conditions" for models.
8 pages (2000 words) Essay
Public Utilities
Elements of value, the assets, either tangible or intangible, of a utility that when combined comprise the rate base. These elements can include buildings, resources, equipments, and the lands on which they work. (Phillips 316). Some intangible elements of value to the public utility might include the following: working capital or property reserved for future use, customer contributions and tax deferrals, and construction work in progress.
9 pages (2250 words) Essay
Public Relations
1). The Public Relations Society of America (PRSA) have stipulated core values that PR professionals must practice when promoting: “fundamental values like advocacy, honesty, loyalty, professional development and objectivity
1 pages (250 words) Essay
Public Policy
It does correlate with public administration because it emphasizes on social as well as cultural factors of government and makes it totally different from private sector. Public Management comprises of
6 pages (1500 words) Essay
Public Health
Because of the spread of killer diseases like cholera, most businesses and industries in United States were severely affected. This prompted wealthy businessmen in United States to hire graduate nurses called community health
2 pages (500 words) Essay
Public health
Battling with epidemics such as cholera, typhoid, smallpox, tuberculosis, and yellow fever, prior to 1850, was one of the events that led to of
1 pages (250 words) Essay
Public Trust
vate management in that they both seek to implement specific rules or guidelines to bring about benefits or success to both organizations in achieving the set out aims or goals. However, the main difference is that public management seeks to cater for the social wellbeing of its
2 pages (500 words) Essay
Comments (0)
Click to create a comment
Let us find you another Essay on topic Public Realtions for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us