line Advertising 13 The Ability to Purchase Goods and Services at any Time 14 Timely Customer Service 14 Announcements and Promotions 14 Improved Bargaining Power for Customers 15 Share Experiences on Company Blogs 16 Disadvantages of the Internet for Customers 16 Conclusion 17 Bibliography 18 The Internet and the Role it plays in the Lives of Consumers and Businesses What is the Internet? According to Shuman (2001), it is gradually becoming more and more difficult to reach a consensual working definition of what exactly is the internet. However, it can broadly be defined as a worldwide interconnection of thousands of separate computer networks. The Internet was originally developed in the 1960’s in the United States and it was intended to help link the country’s government agencies with various universities and colleges. However, the internet’s real expansion was first witnessed in the early years of the 1990’s when thousands of different companies as well as millions of individual persons realized that they could actually be able to easily afford the necessary telecommunication technology as well as the graphic browsers that are found to be vital in securing access to the internet as well as exchanging messages (Oggerino, 2001). Since its introduction, the internet has played a strategically vital role in revolutionizing communications and computers. The internet is found to serve multiple roles by acting as a mechanism through which information can be disseminated, a vast and intricate world-wide broadcasting capability as well as acting as a medium that allows interaction and collaboration between various computers and the individuals operating them all over the world regardless of their present geographical location (Betz, 2011). The Internet is widely...
These benefits are seen to range from reduced advertisement costs for businesses, large market share and penetration to making it easier for business organization in general to be able to carry out cheaper and more effective market surveys.
Customers are also able to experience several key benefits that are seen to result from the role played by the internet such as it is now relatively easier for customers to be able to make various purchases from their homes, they are also able quickly compare the price of a given commodity between different stores before making a purchase a factor which makes them gain more bargaining power.
However there are several innate disadvantages that have been seen to affect both customers and businesses as a result of the role that the internet is seen to play. Some of these disadvantageous roles that are played by the internet are seen to include, increased risk of identity theft on the part of the customers and the common fact that business enterprises and especially so those in the entertainment industry are finding it increasingly difficult to adequately safeguard their intellectual properties (Fatayerji, 2004).
Regardless of the specific role that the internet has been seen to have played that has impacted either customers or businesses, it’s continuous and general influence cannot be ignored and it is important for all business organizations and customers to ensure that they continuously evaluate it so as to effectively determine any advantages they stand to reap or the potential dangers resulting from the role played by the internet.
The Internet and the Role it plays in the Lives of Consumers and Businesses (Name) (Institution) (Course) (Tutor) (Date) Executive Summary The internet has quickly revolutionized the manner in which businesses conduct their advertising and marketing activities…
This continued with the ability to link to generations and ancestors that were a part of the rituals. The end of the ritual moved into a favorable position by young women to assist with the different rituals, leading to the finality of the play. The headdress signified adornment that was representative of the play and was also developed specifically with the understanding that this would call in the divine connection to both heart and mind which was a part of the generations that were associated with the play and ritual that was created.
Product differentiation is a considerable source of marketing advantage in most industries, however beer producers such as In-Bev and Miller-Coors maintain products with like product composition, especially as it pertains to the light beer product line. Traditional marketing practices, involving the standard Four P’s of marketing, are sources of competitive strength with a particular emphasis in this industry on the promotional aspect of marketing.
The author defines Internet marketing as “the marketing of a variety of commodities as well as useful services by using Internet technology as its channel of distribution and communication”. Less operating cost of distribution of information and access to international viewers are its elementary advantages that have been observed.
Accordingly, the growth of the world wide network has made it possible for individuals to access volumes of information, news and entertainment across the world. The internet is considered a free media by many, but recent trend of internet censorship has attracted a lot of controversy.
Sometimes, phones can cause car incident more often, now the rule is banned use phone from drivers. Although some countries blocked YouTube due to some reasons, YouTube is a way that people can change their interest by making and sharing videos online.
Even a cursory level of analysis reveals the fact that girls are expected to behave by a strict and socio-culturally determined to set of norms/mores that define expected behavior within narrow parameters. It is the understanding of this author that these mores and norms are represented throughout society and even though the women’s liberation movement has made inroads into the patriarchal and sexist society of our times, they continue to be obviously represented throughout the culture.
symbol, the Moon, is played by a powerful and godlike woman, while the Groom was searching for his Bride who eloped with her Lover, the Moon shines her mystic light on the forest so the searchers can easily see the paths. The old beggar woman, symbolic of death, led the Groom to
Reaching several tourists in the world demands an effective online marketing strategy. This analysis looks into the effectiveness of their online marketing strategies. In international tourism marketing, every organization must have strong online presence for effective