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Public Relation - Essay Example

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Public Relation

Thus, PR can be defined as the management function that recognizes, ascertains and upholds communally valuable relationships between an organization and the various publics on whom its success or failure depends (Lattimore et al, 2004). Categorically, organizational functions of PR are activities carried out by an organization for its own benefit. On the other hand, societal functions of PR are activities carried out by a business for the advantage of the society alone. I have chosen Metro Toronto Inc as an organization, Metro Toronto Inc is a retail company operating in the food industry in Montreal, Canada. Metro Toronto Company is one of the largest grocers in Canada having over 200 locations all over the cities of Ontario and Quebec. Metro Toronto Inc buying group is currently created in a specific economic context. Moreover, in order to fulfill the functions of PR, Metro Toronto Inc considers factors such as the type of product market, the channel intentions, the consumer promptness to purchase, the company’s focus and the cost. On the other hand, according to Lam, (2000) the organizational functions of public relations comprises of community relations, the media, consumer relations, exposure, industry relations, governmental and political campaigns in which each carries out its own function. Therefore, most of the organizational functions entail keeping the public and the organizational shareholders alongside each other (Bizcovering, 2010). Among the organizational functions, the most vital one is media relations, which need formulation of suitable media mix through channels like, television, newspapers, and magazines. In addition, media relations frequently depend on planning and executing a well-designed plan. Hence, when talking about media relations, an organization has to decide the type of media that is most preferable for them to use in terms of accessibility and affordability, as well as to messages that are most appealing to their targeted audience, in addition to understanding of the audience's requirements, sensations, concerns and activities to guarantee the accuracy and significance of any message (Karpf, n.d). Furthermore, publicity is the responsibility of reporters and writers to choose what will be publicized and not the organization itself. As per Metro Toronto Inc website, excellent business and good values go hand-in-hand with each other. Therefore, Metro Toronto Inc accomplish following to heed consumer needs. Firstly, it listens to its clients through regular meetings and seeking their suggestions. The business accomplishes this by offering high quality products that are delicious and enjoyed by consumers. Secondly, the business converse with the clients directly and this enables it understand their trends. Additionally, the business has set aside an office that deals with consumers’ uncertainty and grievances. Thirdly, the business responds promptly to the clients’ needs to ensure they are satisfied with their quality of products and services. Nevertheless, this is accomplished by producing a variety of products through suggestions from clients (Sriramesh and Vercic, 2012). Conversely, societal functions of public relations are social liability and publicity. In other words, the purpose of societal public relations is to sustain a reliable relationship with the organizations structures (Bizcovering, 2010). Thus, to accomplish this, Metro Toronto Inc carries out diverse tasks to satisfy the public; firstly, it ensures the increasing community value ...Show more


Organizational and Societal Functions of Public Relations Name Instructor Date Public Relation is a part of Integrated Marketing Communications, Integrated Marketing communications guarantees that all types of communications are care connected…
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