Spinneys Supermarket

Spinneys Supermarket Research Paper example
Masters
Research Paper
Marketing
Pages 4 (1004 words)
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Differentiation Generic Strategy of Spinneys Supermarket Name Course Tutor’s Name Date Differentiation Generic Strategy of Spinneys Supermarket The dynamic manner in which the business environment is changing has prompted various businesses to align their operations in relation to these changes…

Introduction

Spinney's supermarket has adopted the strategy by involving value chain and customer segmentation to ensure that it remains ahead of its competitors, while at the same time increasing its revenue. This paper will seek to address the differentiation generic strategy by Spinney’s Supermarket. The resources and capability of the firm in implementing this strategy will also be addressed. Differentiation generic strategy is the manner in which a company generically differentiates its products by classifying them in any possible aspect. The main aim of the strategy is to fight Porter’s five factors of competition, and to win the firm’s products brand loyalty from customers. Indirectly, points out Pradhan & Pradhan (2009), this helps in eliminating any potential competition by the rest of the firms operating in the same industry. The direction taken by the organizations is influenced by the strategic plans of the organization. Factors organizations could consider as its strengths include brand superiority, resources available, market share, and employee capabilities (Bhatia, 2008). Although the manner in which these strategies are implemented is what is important, the selection criterion is equally important. There are various sources of differentiation that a firm can exploit. ...
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