Global Marketing Strategy of TOYOTA - Dissertation Example

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Global Marketing Strategy of TOYOTA

The fast pace of advancement of the modern day world is more on the lines of rapid change and tremendous development. It is of high importance to mention that the evolution of the telecommunication technology along with the process of evolution of high speed internet and various kinds of technology enabled gadgets has resulted in the process of playing a tremendous amount of influence in the lives of the masses around the world. It needs to be mentioned that because of the lines of emergence of high speed internet connectivity, the network of communication channels has improved in a drastic manner all over the world. The internet has played a major role in the process of creating the channels of communication in the various regions of the developed as well as the developing economies. ...Show more

Summary

Global Marketing Strategy of Toyota Table of Contents Introduction 4 Literature Review 6 Global Marketing 7 Overview 7 Factors influencing global marketing and globalization 8 Global branding concept 10 Company Overview 10 Production Models of Toyota 11 Focus on Quality 13 Risk Factors for Toyota 14 Risk from Natural Disaster 14 Risk from industry and business…
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