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There are questions I need to answer to them I will write it in assigment criteria - Assignment Example

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There are questions I need to answer to them I will write it in assigment criteria

Alternatively, the market structure can be defined as oligopoly in view of the fact that that there are other key players within the market who are “peer competitors” (James, 2010, p. 211). The key aspects of existing corporate objectives of Toyota Motors, with respect to its marketing plan are (1) Mission Statement, (2) Targets of the Business, and (3) Sustainable Competitive Advantage. The Toyota Motor’s mission statement is termed as a “Global Vision” (Liker & Meier, 2011, p. 111) on the company’s website. The company aims to lead the way to the potential of mobility, inspiring lives all over the world with the most secure as well as most responsible ways commuting. Through its dedication towards excellence, continuous improvement and admiration for the planet, the company plans to go beyond expectations and “be rewarded with a smile” (Liker & Meier, 2011, p. 123). ...
51) approach turned out to be immensely popular as consumers no longer considered a locally made Toyota as substandard. Customer confidence can only be gained by a reliable, elegant product, and Toyota recognizes that promoting better-quality human resources is crucial to ascertain consistent quality. Toyota’s mission statement shows that company’s objectives incorporate acquiring clients through provisions of high-valued products as well as services, and the most rewarding experience of ownership. “This mission is topped only by the company’s vision of being the most successful and respected car company in around the globe” (Lusch et al, 2006, p. 267). With these principles in mind, the marketing plan of the Toyota reveals an evaluated approach of company’s quantitative as well as qualitative objectives, to guarantee alliance with the existing mission and success in accomplishing. As an international business, Toyota sets its objectives based on international sales. The existing corporate objective involves international sales of the Toyota to reach 25 billion. For an automobile manufacturer that previously sells just over 750,000 units in United States, the corporate objectives also includes reinventing the image of Toyota and target a redefined market segment with the intention of creating the additional sales required, by demonstrating the value of Toyota Motors and enhancing the link of consumers with the Toyota family. Marketing Audit Marketing Mix Marketing mix is a vital part of the marketing policies of the Toyota Motors. With the execution of the varied components of the marketing mix, the business has made very successful marketing strategies as well as methods. With the marketing approach, planned on the ...Show more

Summary

Running Head: Marketing Plan for Toyota Marketing Plan for Toyota Table of Contents Corporate Objectives 3 Marketing Audit 4 Marketing Mix 4 Product 5 Price 5 Place 6 Promotion 6 STP Analysis 7 Segmentation 7 Targeting 7 Positioning 8 SWOT Analysis 9 Strengths 9 Weaknesses 10 Opportunities 10 Threats 11 Marketing Objectives and Strategies 11 Objectives 11 Strategies 12 Marketing Programmes 13 Budget 14 Implementation 14 Control 15 References 16 MARKETING PLAN FOR TOYOTA Corporate Objectives Toyota Company is the worldwide leader in the automobile manufacturing, assembly and supply…
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