Marketing Plan ( Customer and Market Profile) - Assignment Example

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Marketing Plan ( Customer and Market Profile)

The US has stable political and economic conditions to support the development and marketing of niche products such as the Brain Reader. The socio-cultural and business situation of the country enhances prosperity of the market for this device. Financial aid by the government helps in further development of the product. Needs satisfied by the product The Brain Reader is a product of the twenty-first century, belonging to the new generation of “portable neural devices and algorithms” (Duncan, 2012) loaded with the capacity to read the different thoughts that go on in the complicated brains of human beings. The brain is a complicated chamber that generates various kinds of thoughts, feelings, desires and emotions. Till date scientists have been putting sincere efforts to develop ways in which the minds of people can be read; hypnosis is one of those methods, but none of these methods have been able to render complete success. ...Show more

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Title of dissertation Date Marketing Plan (Customer and Market Profile) Table of Contents Table of Contents 2 Executive summary 3 Needs satisfied by the product 3 Market segmentation and target marketing 4 Market segmentation 4 Market targeting 5 Market targeting strategy 5 Market size and growth rate 6 Characteristics and influencers of customer buying decision 7 Value proposition 7 Characteristics of this industry 8 Key competitors 8 SWOT analysis 8 Pest analysis 10 Conclusion 11 Works cited 12 Executive summary This paper describes a product that is considered to be breakthrough in the scientific and psychological field…
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