Pages 12 (3012 words)
Running Head: VIRGIN GROUP LTD Customer Inserts His/Her Name Customer Inserts Grade Course Customer Inserts Tutor’s Name Date: Virgin Group Ltd Every business organization functions with a set of core activities and departments. The major functions of every business organization include production, marketing and selling, and these functions are performed with the help of proper planning and analysis of the business environment.
The tool such as Porter Five Forces Model will be useful in assessing the organizational environment along with the discussion of the marketing objectives, core strategies, and the implementations of Marketing Mix decisions of the company. The paper will focus upon one sector of the Virgin Groups and for this purpose; Virgin Atlantic is the segment which is taken into consideration for the environmental audit. Virgin Group Limited The company, Virgin Group Limited, is a venture capital and a conglomerate under the British brand venture capital. A famous business tycoon, Richard Branson, is the founder of this organization (Bloomberg Business Week, n.d.). The company mainly engages in the fields of tourism, broadband, leisure, music, mobile, finance, travel, health, TV, and radio. The business operations of the organization are carried out primarily in Europe, Asia, Africa, Australia, and North America. The organization also involves in the provision of other consumer services such as rail services, cruise packages, airlines, vacation and the transportation services of passenger motorbike. ...