Alpen bank. SWOT Analysis. - Case Study Example

Only on StudentShare

Extract of sample
Alpen bank. SWOT Analysis.

The organization has hesitated to launch its credit card services because of poor infrastructure, population inexperience and low per capita income level of the Romanians. However, they have launched this credit card service and able to win the trust of customers. In the year 2000, the organization has entered in the European market. The objective of the study is to form an effective marketing strategy in order to clear cut the positioning strategy considering the credit card industry. A strategic SWOT analysis has been implemented below for Alpen. Strengths Alpen bank is one of the leading banking organizations in Romania. The bank is popular within the country due to the effective customer service and several differentiated customer service. Due to its quality customer service the organization has able to create positive brand awareness in Romania. As it is discussed earlier, premium banking services have increased the core competencies and reputation of the brand name in the Romanian market. Weaknesses Lower customer base is the biggest weakness of this brand. The organization has implemented credit card service facilities for its clients in Romania. The concept of the credit card was not familiar with the people of Romania. ...
Download paper

Summary

SWOT analysis is a strategic marketing tool that helps to determine the internal strengths, weakness and external opportunities, threats of an organization. Alpen Bank is a potential Romania banking organization that is popular for excellent client service. …
Author : laurynmacejkovi

Related Essays

SWOT Analysis - NYLB.
12 pages (3012 words) Research Paper
SWOT Analysis: Medline
4 pages (1004 words) Research Paper
SWOT Analysis of Bank of America
6 pages (1506 words) Research Paper
Apple SWOT analysis
4 pages (1004 words) Essay
Black & Decker (SWOT analysis)
5 pages (1255 words) Research Paper
Environmental Scan & SWOT Analysis
4 pages (1004 words) Research Paper
Case Study Analysis: Alpen Bank
8 pages (2008 words) Case Study
Got a tricky question? Receive an answer from students like you! Try us!