StudentShare solutions
Triangle menu
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Alpen bank. SWOT Analysis - Case Study Example

Nobody downloaded yet
The organization has hesitated to launch its credit card services because of poor infrastructure, population inexperience and low per capita income level of the Romanians. However, they have launched this credit card service and able to win the trust of customers. In the year 2000, the organization has entered in the European market. The objective of the study is to form an effective marketing strategy in order to clear cut the positioning strategy considering the credit card industry. A strategic SWOT analysis has been implemented below for Alpen. Strengths Alpen bank is one of the leading banking organizations in Romania. The bank is popular within the country due to the effective customer service and several differentiated customer service. Due to its quality customer service the organization has able to create positive brand awareness in Romania. As it is discussed earlier, premium banking services have increased the core competencies and reputation of the brand name in the Romanian market. Weaknesses Lower customer base is the biggest weakness of this brand. The organization has implemented credit card service facilities for its clients in Romania. The concept of the credit card was not familiar with the people of Romania. The organization has hesitated to enter in this credit card service business due to the effect of recession, low per capita income of people and inexperience of the people about the credit card services. Lack of awareness and low customer base is the significant weakness of the organization. Opportunities Now the potential opportunities for the credit card service of Alpen bank can be determined by evaluating the effects of following six important environmental factors to the company. Political: The organization has tried to enter in the European Union market to increase its international client base. The credit card industry is comprised of four key parties, such as Merchant acquirers, Merchants, Card Issuers and Network & Associations. However, the banking sector in Romania is least affected comparing to the other developed countries. Strict governmental regulations and ethical policy implementation has helped the organization to win the trust of the consumers. The support of several political parties and government can increase the core competency of the organization. Economical: The organization is overcoming the challenges of previous recession. The economy of Romania has able to overcome some effects of recession. The disposable income of middle class people is increasing significantly. Initially in the year 2006, the organization was trying to enter in the EU region due to the economic advantages of these areas. However, the organization had tried to target the premium customers due to the unfavorable economic condition. The high disposable income of the people of high income level will help the organization to generate high revenue. Social: The people of Romania were not that much aware about the credit card services. Therefore, it is necessary for the organization to create social awareness about the credit card service. It is a potential opportunity for the organization to increase its market share in Romania. The organization should concentrate on the untapped market. Moreover, changing life style and improved literacy rate will help the organization to create a huge customer base within the country. Technological: Technology is a necessary aspect for the growth of this industry. This credit card facility will encourage the people of modern society. Effective and advanced telecommunication facility, computer technology and developed terminals will help the customers to operate the credit cards comfortably. Environmental: The service sector has able to hold high growth rate comparing to the ...Show more
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Alpen bank. SWOT Analysis Case Study Example | Topics and Well Written Essays - 1750 words”, n.d.)
Retrieved from https://studentshare.net/marketing/96646-alpen-bank-swot-analysis
(Alpen Bank. SWOT Analysis Case Study Example | Topics and Well Written Essays - 1750 Words)
https://studentshare.net/marketing/96646-alpen-bank-swot-analysis.
“Alpen Bank. SWOT Analysis Case Study Example | Topics and Well Written Essays - 1750 Words”, n.d. https://studentshare.net/marketing/96646-alpen-bank-swot-analysis.
  • Cited: 0 times

Summary

SWOT analysis is a strategic marketing tool that helps to determine the internal strengths, weakness and external opportunities, threats of an organization. Alpen Bank is a potential Romania banking organization that is popular for excellent client service. …
Alpen bank. SWOT Analysis
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the case study on your topic
"Alpen bank. SWOT Analysis"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

SWOT Analysis. Avon
Avon has been a world renowned manufacturer and marketer of cosmetic products for more than 100 years. In its long journey the company has gained many opportunities and developed its strengths substantially despite various threats and weaknesses.
4 pages (1000 words) Case Study
Case Study Analysis: Alpen Bank
The case study deals with the analysis of the business strategy of the launch of credit card in Romania by the Alpen bank. The bank has planned for a business strategy to launch a credit card in Romania but only if it can bring in a profit of € 5 million in the consumer bank segment.
8 pages (2000 words) Case Study
SWOT Analysis for EasyJet
Air travel is one of the world’s largest industries having generated more over $300 trillion into revenues in 2001 alone. The airline industry is clearly divided in the recent past into two distinct categories – the full-service large airlines that fly the hub and spoke network and power international travel.
8 pages (2000 words) Case Study
SWOT Analysis in Nestle
Some of its outstanding and well known products include, nestle Nido, our famous Kitkat, Buitoni, Maggi, Milo, Nescaf, Nespresso etc. Their customers and suppliers are dotted all over the globe, though some of these products are only for particular market2.
4 pages (1000 words) Case Study
SWOT Analysis
Few of the major strengths, weaknesses, opportunities, and threats existing in the then market will be analyzed below: With reference to the findings of the SWOT
4 pages (1000 words) Case Study
SWOT analysis
Marketing the hotel can be done collectively for the company and not a single unit the concept of boutique hotel can be identified as a week point for the new group. Maintaining the hotel as it is would be a major challenge for the new group if they lack the experience needed to run such an establishment.
6 pages (1500 words) Case Study
SWOT analysis
As such, this paper seeks to carry a SWOT analysis for Zipcar from the case attached. The company also has a culture of innovative service and it is customer
2 pages (500 words) Case Study
SWOT Analysis assignment
A SWOT analysis could be done for an item, place, industry or individual. It includes tagging the goal of the business wander or extend and distinguishing the inner and outside variables that
2 pages (500 words) Case Study
SWOT Analysis
The company is encouraging a move to greener technology by creation of fuel efficient cars. Ford motor company is present in emerging markets especially parts of Asia. This will give them a significant growth in
1 pages (250 words) Case Study
Evaluating the SWOT Analysis: Goldman Sachs Bank
The author states that it is not pragmatic for the company to develop a new corporate strategy. The bank already has an established viable working environment for business. The strategy in place is still a success to the operation of the business. Goldman Sachs Bank generates massive profits from the high risking strategy.
2 pages (500 words) Case Study
Comments (0)
Click to create a comment
Let us find you another Case Study on topic Alpen bank. SWOT Analysis for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us