Coursework 1 Report

Coursework 1 Report Dissertation example
Undergraduate
Dissertation
Marketing
Pages 8 (2008 words)
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Coursework 1 Report Table of Contents Introduction……………………………………………………………………………………….1 Organisation Background…………………………………………………………………………1 Evaluation of Internet Activities………………………………………………………………….5 Future Strategies and Implementation…………………………………………………………….6 Conclusion and Recommendation…………………………………………………………………

Introduction

The online access of products offered by the departmental stores has brought the consumers closer to the industry. The internet activities in context to the Japanese department store SOGO is one such example. The Japanese style department store is a preferred destination of consumers for style oriented products that are desired by the customers (Wordie 183). SOGO is a preferred destination and one-stop shopping centre for customers who could have the pleasure of shopping in an ideal environment. Leveraging on its brand name built over the years and the quality of its goods and services, the company has introduced internet based activities which created a change in the behaviour of the customers. Based on the emerging demands of their customers, SOGO has designed future strategies for implementation. The future strategies are inclusion of a wide range of customers through its services like internet based marketing which enable e-commerce for the consumers and also allows the company to increase its customer base. ...
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