StudentShare solutions
Triangle menu

Coursework 1 Report - Dissertation Example

Nobody downloaded yet

Extract of sample
Coursework 1 Report

The online access of products offered by the departmental stores has brought the consumers closer to the industry. The internet activities in context to the Japanese department store SOGO is one such example. The Japanese style department store is a preferred destination of consumers for style oriented products that are desired by the customers (Wordie 183). SOGO is a preferred destination and one-stop shopping centre for customers who could have the pleasure of shopping in an ideal environment. Leveraging on its brand name built over the years and the quality of its goods and services, the company has introduced internet based activities which created a change in the behaviour of the customers. Based on the emerging demands of their customers, SOGO has designed future strategies for implementation. The future strategies are inclusion of a wide range of customers through its services like internet based marketing which enable e-commerce for the consumers and also allows the company to increase its customer base. Organisation Background SOGO is a Japanese style department store that includes Hong Kong and China as its major areas of operation. The company was founded by Japan’s SOGO. The style department store is currently owned by the Lifestyle International Holdings which is controlled by the billionaire brothers Joseph Lau and Thomas Lau of Hong Kong. Japan’s style department store SOGO started its operations in the Causeway Bay in 1985 but renovated its store to become JUMBO SOGO in 1993. The company increased its floor area and expanded its operations but in 2000, the company declared bankruptcy due to the burden of debt of $17bn. It was then that Japan’s SOGO was acquired by the Hong Kong based Lau brothers. The second department store was launched by the Hong Kong based group in 2005. Chow Tai Fook Enterprises which is owned by Cheng Yu-teng also has a controlling stake in the style department store. The SOGO Hong Kong departmental store is listed in the Hong Kong Stock Exchange since 2004. The products offered the style department store are customised to suit the style requirements of its customers. The products sold the department store includes men’ and women shoes of different styles and fashion, watches of different categories for men and women, branded watches of various style statements, cosmetics and fragrances for both men and women, lingerie and underwear, etc. The departmental store also sells several food items of different tastes. The food items include the flavors of different region. The food items include delicious and specialised Vietnamese dishes and Italian food items. SOGO also publishes a weekly new magazine in which its advertises its foods and accessory items, products of daily use, handbags, cosmetics and other necessary things of different styles required for daily use. The departmental store holds a comprehensive range of products and goods that are customised to meet the style of different segments of the customers. In order to advertise and promote its products and to spread its customer base, SOGO style departmental stor ...Show more
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Coursework 1 Report Dissertation Example | Topics and Well Written Essays - 2000 words”, n.d.)
Retrieved from https://studentshare.net/marketing/96648-coursework
(Coursework 1 Report Dissertation Example | Topics and Well Written Essays - 2000 Words)
https://studentshare.net/marketing/96648-coursework.
“Coursework 1 Report Dissertation Example | Topics and Well Written Essays - 2000 Words”, n.d. https://studentshare.net/marketing/96648-coursework.
  • Cited: 0 times

Summary

Coursework 1 Report Table of Contents Introduction……………………………………………………………………………………….1 Organisation Background…………………………………………………………………………1 Evaluation of Internet Activities………………………………………………………………….5 Future Strategies and Implementation…………………………………………………………….6 Conclusion and Recommendation…………………………………………………………………
Coursework 1 Report
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the dissertation on your topic
"Coursework 1 Report"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

1-3 Willow road
1-3 Willow Road TABLE OF CONTENTS I. Introduction……………………………………………………………..3 II. Chapter I: The Architect: Erno Goldfinger…………………………3 III. Chapter II: The Content: The Building…………………………12 IV.
16 pages (4000 words) Dissertation
Government 1
However, the proponents of compulsory voting overlook the fact that the introduction of this system would lead to the growth of alienation of the voters from the political system, as they would now regard the procedure of voting as an onerous duty to be performed under the threat of fine, rather than the exercise of their political will.
2 pages (500 words) Dissertation
Differences Between Private And Public English Language Schools In Northern Cyprus
A wide of logistical and technological opportunities are becoming available for educators and organizations in the Turkish territory of North Cyprus. Advances in practical technology useful for education have been rapid, and a wealth of new strategies for Cypriot educators is unfolding as a result of new telecommunications opportunities.
37 pages (9250 words) Dissertation
Final Project Report
ABSTRACT Getting lost in Reading is something that frequently occurs around the campus especially for the new students and Visitors. Some of the mapping applications offered by Google that is Google maps and Bing on mobile devices can minimize such occurrences.
40 pages (10000 words) Dissertation
Management Report and Proposal
The forward advancement of the modern day civilization is happening on the basis of tremendous change and rapid development. It is of considerable importance to mention that the high level of penetration of the internet, which has happened over the last couple of years, has played a significant and very important role in influencing the trends related to change and development.
24 pages (6000 words) Dissertation
Business Report
However, it is clear that the connection between the economic growth and growth in tourism industry is not easy to define. This linkage generally depends on the employment opportunities in tourism industry and also in other industries that depend on tourism.
8 pages (2000 words) Dissertation
Coursework 2 Report
Social Media Networking for B2B Segment L’Oreal wanted to increase the sales of their products through the salons, which will act as their distributors. Keeping in mind this aim, they offered access of the Buddy Media, the social marketing suit to more than 5000 salons.
4 pages (1000 words) Dissertation
Consultancy Report
The report deals with the problem identification and recommending potential approaches to resolve the problem and exploit the opportunity. The analysis depicted a high level of understanding of the business and the business management activities of Al Athnian Company LLC.
30 pages (7500 words) Dissertation
Report: Acer Inc
Strategic Business Units 13 3. New Strategies 14 3.1. Corporate, Strategic Business Unit and Functional Level 14 3.2 Strategic Direction Matrix 16 3.3. Portfolio Methodologies 16 3.4. Revising SBU Strategies on Basis of Real World Constraint 17 3.5 Difference of the Previous and New Strategies 17 4.
12 pages (3000 words) Dissertation
Management Report Dissertation
This research was inspired by the objectives drawn from the context in present day HR functions in the organization of the researcher. The researcher also desired to provide in the deficiencies n the existing HR function in terms of existing policies and procedures- so as to make the entire HR function more aligned to the overall strategy of the organization.
40 pages (10000 words) Dissertation
Comments (0)
Click to create a comment
Let us find you another Dissertation on topic Coursework 1 Report for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us