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Coursework 2 Report - Dissertation Example

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Coursework 2 Report

This social media suit has certain tools which will assist them to enhance the Facebook pages, and it will also permit L’Oreal to evaluate the transactions of the salons who have taken the distributorship of L’Oreal. These salons can also launch dynamic videos on their Facebook page, register appointments, bookings, and information sharing on behalf of the company (Thomson “Is B2B Social Media Marketing behind B2C"). The company also supplied their distributors and suppliers with various educational resources to enhance their social marketing strategy, and as a token of motivation each distributors were also given an advertisement credit of $25. The company received strong response from around 21 million supply points around the world (“L’Oreal, Salon Campaign by Buddy Media"). They were also successful in reaching out to more than 6000 salons and approximately 1.7 million clients (“B2B and B2C Brands Discovered the Value of Social Media marketing in 2012"). Social Media Networking for B2C Segment L’Oreal is even more active on social media for its B2C segment because this is for attracting the retail customers. The social media marketing vice president of L’Oreal said in an interview that L’Oreal is a big company, with different product lines, so social media chosen for every product line is based on the nature of the product and target customers. In terms of social media resources, L’Oreal experiments with various channels such as Instagram, Pinterest and even Tumblr. However, the major channel for social media marketing is still Facebook and Twitter obviously because of its huge user base. Facebook is a partner with L’Oreal for its social media marketing. Twitter is however, still a guide of innovation, and brands like Maybelline are being promoted on Twitter. Georges Edouard Dias, the vice president of the digital business at L’Oreal, said in his interview in “Marketing Week”, that in order to understand the needs and requirements of the customers, the company should have to reach out to their target customers through various means of communication (Handley “Q&A: Georges-Edouard Dias, L'Oreal”). He said that they get approximately 250,000 posts for their brands every day. The company also uses social media for cross selling in various countries like China. Beauty has been always regarded as a component of social conversation. YouTube plays a significant part in this context, where women get to see how the products are used or put on. The video content is being optimized regularly for this purpose. The company has also segregated the video division, which concentrates on social media marketing videos on YouTube (Edwards “L'Oreal Social Media Chief Rachel Weiss Tells Us Why She's Bored of Pinterest”). Work Cited “B2B and B2C Brands Discovered the Value of Social Media Marketing in 2012." Brafton Editorial. Brafton, Incorporated, 28 Dec 2012 Web. 5 June 2013. “L’Oreal, Salon Campaign by Buddy Media" International Advertising Bureau UK. International Advertising Bureau, 23 Aug 2012. Web. 5 June 2013. Edwards, Jim. “L'Oreal Social M ...Show more

Summary

Coursework 2 Report Project description Table of Contents Report 1 3 Social Media Networking for B2B Segment 3 Social Media Networking for B2C Segment 3 Work Cited 5 Report 2 6 Advice on How to Develop a Mobile Application 6 Factors to be considered for developing a Mobile Application 6 Benefits and Limitations of Mobile Application 7 Work Cited 9 Report 1 In report 1, the discussion would be on L’Oreal’s way of utilizing social media marketing for Business to Business (B2B), which targets the sellers, distributors, or salons, and Business to Customer (B2C) segment, which targets the end users or retail customers…
Author : rweber
Coursework 2 Report essay example
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