Marketing Strategies Implementation - Assignment Example

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Marketing Strategies Implementation

The present research study endeavours to produce ways to implement marketing strategies for British Sugar. British Sugar was founded almost 100 years back. Today the company can boast about being one of the leading sugar producers in the United Kingdom. The company is into several types of products like sugar, aggregate, animal feed, bio ethanol, electricity, food centre, tomatoes, TOPSOIL, and LimeX. 2.0 Identification and prioritization of the current issues and challenges 2.1 Industry as a whole The sugar production industry sourced the raw materials over the past five years. United Kingdom is highly dependent upon the global sugar market. This kind of over dependency on the global sugar market, makes the UK sugar market susceptible to huge fluctuations in production, supply, and other factors like the weather conditions and the prices in the internal sugar market (Armstrong and Schultz, 1992). ...Show more

Summary

Implementation of Marketing Strategies Table of Contents Table of Contents 2 1.0 Introduction 3 2.0 Identification and prioritization of the current issues and challenges 3 2.1 Industry as a whole 3 2.2 The current market position 4 2.3 The nature of competition 5 2.4 Suppliers 5 2.5 Current and future opportunities and threats 6 2.6 Capacity to meet market demand 6 2.7 The effectiveness of existing marketing and marketing mix strategies 6 2.8 Current strengths 6 3.0 Recommended marketing strategies 7 4.0 Implementation of strategies through use of appropriate application of Marketing Models, Tools and Market Deliverables…
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