StudentShare solutions
Triangle menu

Shadow shopping paper - Assignment Example

Free

Extract of sample
Shadow shopping paper

Looking keenly at her mobile phone, she was, supposedly, checking the list as she was doing her shopping. The lady proceeded to the clothing section, checked on some clothing, and compared the prices, colour and textures. She took much time in this section and by the look of her face, she was uncertain on whether to buy or not. After much comparison, the lady asked for assistance from a gentleman who was offloading cloths from a trolley and went back to the cloths and took a dress that matched with her hand bag. The lady took her shopping basket, paid for the items and left the area. Based on the observation, the lady appeared to be polite and courteous according to the way she presented herself when she was seeking assistance. The lady was organized in her shopping since she was referring to her phone on the items she need. In her shopping, she was concerned with the prices of the goods since she could take time looking and comparing the prices. All the goods she took were for her own use and they were of high quality and price. This shows that she came from a good background since the price was her determining factor. Overt observation: Tuesday 4th June at 7.00 pm. The subject was my neighbor, a mother in her late forties, and she was doing her monthly shopping. I accompanied her in the same supermarket “Wal Mart” and as she took a trolley, she proceeded to the household section. From her handbag, she removed a list of items she was to acquire in the supermarket; by comparing the price

Check these samples - they also fit your topic

Factors that Motivate Consumers Towards Internet Shopping
Online retailing is defined as “use of an electronic media through which the customer and the marketer may enter into a transaction for sale and purchase, so as to benefit both the parties in the long run”.
9 pages (2250 words) Assignment
Shared Student Shopping System
The system designed here seeks to offer assistance in grocery shopping to students sharing accommodation. While shopping consumes a lot of energy and time, online shopping can immensely simplify the activity, and make shopping interesting. The system aims at ensuring the developed design displays simplicity and user friendliness.
8 pages (2000 words) Assignment
Online Shopping Acceptance Model OSAM
The process of selling goods and services through the Internet is known as online shopping (Monsure et al., 2006). Most of the consumers around the world are currently turning to online shopping, where they purchase goods through the Internet. Researchers like (Dede et al., 1997) have created a model known as Online Shopping Acceptance Model (OSAM) to explain consumer acceptance of online shopping.
4 pages (1000 words) Assignment
Mixe used Shopping village assignment
Shopping centres made an integral part of the landscape in urban settings in the 20th century USA and Europe. Places such as India were however insulated from this kind of developments up to about one decade ago mainly because it was not conducive to its structural basis of its society and economy (Murphy, Benckendorff, Moscardo and Pearce 65-68).
3 pages (750 words) Assignment
Project Analysis St. Mary Shopping Centre Thornbury
The proposed site is located in St. Mary Street, Thornbury Town, that is in South Gloucestershire County and the proposal was to make the shopping centre with the name and style of St. Mary shopping Centre. The site is in the ownership of South Gloucestershire Council and can be leased on a long term basis.
16 pages (4000 words) Assignment
Online Shopping Software Specifications
The options in the opening screen will be to log on to the system or register free if the user is not already logged on. There is also forgotten password link which will take the user to a screen where she can enter the information needed to get her password back.
7 pages (1750 words) Assignment
E-Shopping
The distinguish feature and main selling point of Nintendo’s Wii is the wireless controller (remote control) that serves as a pointing device and also as a sensor that can detect movement in three dimensions. This capability has
1 pages (250 words) Assignment
RFID and online shopping
open his favorite clothing brand website from a hand-held device, use his picture to ‘try’ different clothes and use his credit card to order the desired item that will be dropped by a drone. But with such comfort and innovation comes the concerns for privacy. Every click on
3 pages (750 words) Assignment
Shadow Side of Leadership
Bolden, (2007) gives an example of how Andy Fastow of Enron Corporation compromised the objectives of the company by incorporating greed and personal ambition. Toxic leaders are not only found
3 pages (750 words) Assignment
Negative Shopping experience assignment
The primary causes of the bad shopping experiences result from poor pricing of commodities, the labeling of goods on the shelves might be wrong and on reaching the counter, an entirely different amount is indicated for
2 pages (500 words) Assignment
quoted on the goods and on what she had, she took the items one by one putting them in the trolley. As she was doing her shopping, I asked her the criteria she is using on her purchase; she said that her monthly shopping always has a small difference since she buys almost the same thing. Also, she further said that she buys goods in large quantities since they are less expensive compared to small packaged goods. After finishing her shopping, she went to the customer care desk and asked on a type of shoes she had heard been advertised. I enquired about back to school shoes she wanted and she said she always take advantage of discounted goods though not in her budget. She paid for goods and left. Based on the observation, the subject appeared to be orderly in her shopping though with some impulse buying behaviours. She was using a list showing the budgeted amount of money to be used and items to be bought. She was doing her family monthly shopping in the supermarket since it offers a wide variety of goods. The subject was aware of the prevailing strategies of increasing sales by sellers through advertisement. That is, the discount on shoes. Quantity and price mattered much to this customer since she never wanted to run short of goods before month end and go beyond the budget. Advantages of covert surveillance The buyer is free to behave and make judgments of all kinds since he/she is not aware of anybody following. In the contrast, it is hard to know what is inside the customer’s mind about the products. Hence, the type of judgment made is subjective and tends to be time consuming in the interpretation of the information. There may be a loss of customers in case they realize they are observed as they do their shopping since some customers need privacy (Bradley 128). Overt surveillance The observer is in a position to enquire more from the buyer about the products, price, and quality among others and, therefore, clear judgment is arrived. The customer is not free to practice his or her true

Summary

Name: University: Course: Instructor: Date: Shopper shadowing paper Retail location: Wal Mart supermarket. Covert observation: Tuesday 4th June at 5.00pm. A young lady in her early thirties, elegantly dressed in a full length dress and high hilled shoes was the subject…
Author : lubowitzjensen
Shadow shopping paper essay example
Read Text Preview
Comments (0)
Click to create a comment