Shadow shopping paper

Shadow shopping paper Assignment example
Undergraduate
Assignment
Marketing
Pages 3 (753 words)
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Name: University: Course: Instructor: Date: Shopper shadowing paper Retail location: Wal Mart supermarket. Covert observation: Tuesday 4th June at 5.00pm. A young lady in her early thirties, elegantly dressed in a full length dress and high hilled shoes was the subject…

Introduction

Looking keenly at her mobile phone, she was, supposedly, checking the list as she was doing her shopping. The lady proceeded to the clothing section, checked on some clothing, and compared the prices, colour and textures. She took much time in this section and by the look of her face, she was uncertain on whether to buy or not. After much comparison, the lady asked for assistance from a gentleman who was offloading cloths from a trolley and went back to the cloths and took a dress that matched with her hand bag. The lady took her shopping basket, paid for the items and left the area. Based on the observation, the lady appeared to be polite and courteous according to the way she presented herself when she was seeking assistance. The lady was organized in her shopping since she was referring to her phone on the items she need. In her shopping, she was concerned with the prices of the goods since she could take time looking and comparing the prices. All the goods she took were for her own use and they were of high quality and price. This shows that she came from a good background since the price was her determining factor. Overt observation: Tuesday 4th June at 7.00 pm. The subject was my neighbor, a mother in her late forties, and she was doing her monthly shopping. I accompanied her in the same supermarket “Wal Mart” and as she took a trolley, she proceeded to the household section. ...
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