Apple Store Homework 5 - Competitive Analysis - Essay Example

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Apple Store Homework 5 - Competitive Analysis

Research in Motion (RIM) Company has excellent customer service. This company focuses on its customers, and primarily aims at meeting their needs. With regard to its merchandise mix, this company produces a wide range of products. Products include wireless hardware, software, and services. This is popular for its Blackberry smartphones, which have e-mail, multimedia applications, text messaging, and internet access. Other products include playbook tablet computer, modems, and software development tools. This company targets customers worldwide, ranging from individual consumers to institutions. On the other hand, Hewlett-Packard Company is involved with security, cloud computing, and data. The software, hardware, and services, which this company produces are known to be comprehensive. Unlike Apple, HP is the largest producer of PCs in the world. The merchandise mix of Hewlett-Packard Company is so diverse, and includes other products such as printers, networking equipment, servers, and storage devices. Services this company offers include consulting, IT, business process outsourcing, systems integration, application development, among others. This is an old company, founded about 75 years ago; therefore, it means that it is firmly established. HP strives to ensure quality service to customers, although its product design is not unique (Adobe FrameMaker WEB). Dell Inc. ...Show more

Summary

Best Practices of Apple Store Competitors There are a number of other different channels in the market, which compete with Apple. These include Microsoft, Google Inc., Research in Motion Limited Company, Hewlett-Packard Company, and Dell, among others…
Author : maurine74
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