marketing

marketing Research Paper example
Undergraduate
Research Paper
Marketing
Pages 10 (2510 words)
Download 0
Marketing Answer 1 Porter’s Five Force Analysis Threat of New Entrants As it has been mentioned before due to high level of industry margins various companies are looking to enter the market. Coca Cola has already entered the market through the launch of new product called relentless…

Introduction

Threat of Substitute The food drinks mainly represent the fast moving consumer goods market and therefore the markets mainly rely on creating impulse purchase. Price sensitivity is quite low in the market; mainly marketers mainly rely on customer loyalty and brand loyalty. There are a lot of products that can provide boost and act as replacement to the energy drinks. Due to the nature of the product the target customers may switch to soft drink and carbonated drinks. Also the customers have a lot more health conscious. Therefore the customers may also look to drink lot of fluids such as herbal tea and water. Hence, there are a lot of alternative options for the customers. Overall, the level threat of substitute of products is high. Bargaining Power of Suppliers While considering the bargaining power of the buyers from the perspective the energy drink market only it can be interpreted that the bargaining power of the buyer would be quite low as there are very few players in the market. Also buyers in the market are not very price sensitive as the products are targeted towards the higher end market. The relation between the manufacturer and retailer has also evolved over the course of the market life cycle. However, the buyers should be wary of the fact that there are a lot of substitute products in the market (Williamson, Cooke and Jenkins, 2004). ...
Download paper
Not exactly what you need?

Related papers

marketing
I found the group activities that were part of the course to be quite stimulating. I will admit that the ‘Functional Presentation’ part of the course provided a greater challenge for me than did the mainly theoretical part of course; however, both sections challenged me to find new ways of learning. I found out that most of the time, businesses in today’s world operate in an environment…
Marketing
This is achieved through transforming the physical features and insubstantial insights of a marketing offering in relation to the rivalry. It is vital to note that position is not determined by the appearance of the product or the sustenance that it pursues to stimulate. However, it is instead the insight or appearance that takes a distinct location in the mindset of the consumer; furthermore,…
Marketing
This paper will look at marketing in general, as a process of moving products or services from the manufacturers or providers to the hands of their customers. Marketing Definition Marketing is a large process as Pride and Ferrell (3) defines it, encompassing quite a lot of processes. According to Pride and Ferrell (3) “marketing is the process of creating, distributing, promoting and pricing…
Marketing
Marketing is therefore an essential department in every organization since it deals with the product and service proportion thereby catering for the organization’s operations. The department works in close relation with other management departments to ensure the organization operates as a unified whole. In carrying out their mandate, the marketing department develops its operations depending on…
Marketing
2003, 504). Marketing structures that play roles in the strategic planning process include formalization, specialization and centralization (Kellar, A. 2009, 389). These structures are, particularly, important in shaping the performance of an organization (Laforet, S. 2012, 163). Formalization is the degree to which working relationships and decisions are governed by standard policies, procedures…
Marketing
Marketing is a particularly fundamental function for strategy formulation in a business. It informs a strategy, counsels it, reviews it and provides insights into strategy formulation in an organization. An outstanding marketing department is involved in a continuous cycle of measure-analyze-plan-measure. This cycle is as well a key ingredient of strategic business management function. Therefore,…
Marketing
At the apex are vital corporate decisions dealing with the firm's mission, visualization, goals, and the allocation of resources in the midst of business units. Planning at this stage involves decisions concerning the divestment of the business units themselves. These decisions drop down the corporate constitution to the business-unit level, where planning is mainly focused on achieving the…