Got a tricky question? Receive an answer from students like you! Try us!

Treasure Hunt: Inside the Mind of the New Consumer - Book Report/Review Example

Free
Author : theaprohaska
Download 0

Summary

Treasure Hunt: Inside the Mind of the New Consumer Name: Institution: Treasure Hunt: Inside the Mind of the New Consumer Michael J. Silverstein is the author of Treasure Hunt: Inside the mind of the new consumer, which is an enjoyable book to read, and one that offers what it promises…

Extract of sample
Treasure Hunt: Inside the Mind of the New Consumer

By trading up he means people buy goods at a good or premium prices because of brand recognition and quality satisfaction while trading down means the reverse. This book is however biased towards the United States of America market as well as the United States of America consumer. The author makes a welcome effort for comparing the occurrences among the United States of America consumers to those in Japan and Europe. Through the author, the book makes a compelling case on behalf of the universality of the happenings. This bias comes along with many strong points that influence the conclusions in this book thus pulling down his expertise as a tied up author to consumer behavior. When it comes to the major theme of the book, I think behavior itself takes the day because the consumer behavior is what makes the book interesting. My reasoning has nothing to do with the title of the book but the contents of the book where each sentence focuses on explaining better about the same behavior. Consumer behavior, which happens to be the backbone of the book, gives the readers every reason to read its contents. The examples of consumer behavior range from basic retail as the author explains using success stories of Aldi and Lidl in Europe to the successful launch by Toyota Lexus cars. ...
Download paper

Related Essays

Consumer Behaviour – L’Oréal Male Grooming Range
According to the research findings today world of cosmetics has advanced rapidly. From a simple moisturiser to anti-ageing emoluments to hair colours and lipsticks and all the range that is available for a consumer to consider is stupendous. Also, the numbers of companies who make these cosmetics enjoy a worldwide market for their products. One such leading name in cosmetics and beauty market is that of L’Oreal. The company was founded in France and was started in the year 1907. It started its production line by making simple basic dyes or hair colours. This small activity later branched out…
13 pages (3263 words)
Consumer Behaviour
Consumer behaviour, hence, entails understanding different attitude and behaviour of the consumers along with exploring factors having impact on these attitude and behaviours (Peter and Olson, 2008). For the purpose, various theories and models have been derived to somewhat provide generalised guideline impact of these factors on consumer buying behaviour (Hawkins & Mothersbaugh, 2009). Businesses to influence the buying behaviour uses various tactics such as advertising, promotions and other market tactics that increases probabilities of consumer purchasing company’s product. Designing and…
12 pages (3012 words)
New Media and Consumer Behaviour
This paper provides a critical discussion of how the presence of social media influences or shapes consumer behaviour with real-world examples of social media as a contemporary marketing and relationship-building tool. The dynamics of social media and consumer psychology Smith (2009) identifies that blogging, video-sharing and social networks are entering mainstream and are no longer a niche market activity in multiple demographic groups. User-generated content materials have improving the ability of consumers to publish their opinions about products and services and also improve the…
8 pages (2008 words)
New Media and Consumer Behaviour
The new media not only offers various benefits for consumers but also has allowed the consumers to promote their goods and services. Popular social and networking sites like Facebook, Twitter, eBay, YouTube etc. have made possible for the normal consumers to become suppliers and vendors through the new media. These revolutionary advancements challenge the typical business models which have been there since decades. The traditional ways of developing strategies, finding customers, marketing and advertising don’t seem that useful now. (HENNIG-THURAU ET AL.2010; EVANS & BRATTON.2008) SOCIAL…
8 pages (2008 words)
CONSUMER BEHAVIOUR
A broad yet thorough understanding of consumers and their consumption patterns are crucial for an organization to thrive in the environment. Consumer behavior is an interaction of various factors that affect the process of consumption, within the buyer’s themselves and in the world that they hail from. Schiffman and Kanuk, 2007 establish consumer behavior as that behavior that consumers present when searching for, purchasing, evaluating and disposing of products which they think will satisfy their needs (p3). Consumer behavior may differ from one consumer to another, from one moment to…
9 pages (2259 words)
The mind of the customer
Nonetheless, it is important to pose the question whether marketers understand these factors that contribute to the decision-making process of a consumer. On the other hand, while marketers might understand these important factors that influence consumers’ decisions, do they use these factors to determine the approaches that they will use in order to market their products effectively? Based on the foregoing, this essay elucidates on the factors that determine consumers’ decision-making and the approaches that marketers should use in order to achieve their marketing goals. Making decisions…
3 pages (753 words)
Consumer Behaviour
The paper shows that when you are aware of how consumers behave in relation to the goods, you are selling, and then you have a good understanding of how to give good service to them, raising the probability that you will have repeat consumers. For instance, if you know that consumers tend to come to your hotel since they can get good food devoid of waiting for a very long time, you should carry on training your wait employees to be as resourceful as possible. …
6 pages (1506 words)