Treasure Hunt: Inside the Mind of the New Consumer - Book Report/Review Example

Free

Extract of sample
Treasure Hunt: Inside the Mind of the New Consumer

By trading up he means people buy goods at a good or premium prices because of brand recognition and quality satisfaction while trading down means the reverse. This book is however biased towards the United States of America market as well as the United States of America consumer. The author makes a welcome effort for comparing the occurrences among the United States of America consumers to those in Japan and Europe. Through the author, the book makes a compelling case on behalf of the universality of the happenings. This bias comes along with many strong points that influence the conclusions in this book thus pulling down his expertise as a tied up author to consumer behavior. When it comes to the major theme of the book, I think behavior itself takes the day because the consumer behavior is what makes the book interesting. My reasoning has nothing to do with the title of the book but the contents of the book where each sentence focuses on explaining better about the same behavior. Consumer behavior, which happens to be the backbone of the book, gives the readers every reason to read its contents. The examples of consumer behavior range from basic retail as the author explains using success stories of Aldi and Lidl in Europe to the successful launch by Toyota Lexus cars. ...Show more

Summary

Treasure Hunt: Inside the Mind of the New Consumer Name: Institution: Treasure Hunt: Inside the Mind of the New Consumer Michael J. Silverstein is the author of Treasure Hunt: Inside the mind of the new consumer, which is an enjoyable book to read, and one that offers what it promises…
Author : theaprohaska
Save Your Time for More Important Things
Let us write a custom book report/review on your topic
"Treasure Hunt: Inside the Mind of the New Consumer"
with a personal 20% discount.
Find out more

Related Essays

Consumer Behaviour LOral Male Grooming Range
This paper illustrates that conditioning and grooming of consumers mind can be done only through effective marketing strategies. L’Oréal implemented a few strategies while planning their marketing campaign for men grooming range. In the essay that follows we are going to cover significant factors impacting consume behaviour and his buying decision.
13 pages (3250 words) Assignment
Consumer Behaviour
Success, in fact survival of the business is dependent on business’ capacity of understanding its customers (Evans, Jamal, and Foxall, 2010). Acknowledgement of the importance of this fact has given birth and rise to domain of study of consumer behaviour.
12 pages (3000 words) Essay
New Media and Consumer Behaviour
It has even been suggested that marketers are losing brand control and must therefore participate in more active, social media conversations in order to gain brand loyalty and brand equity. Consumer behaviour patterns are changing in the 21st Century due to transformations in society as well as the presence of social media outlets that alter the dynamics of consumer relationships with one another and with the organisations that provide products and services.
8 pages (2000 words) Essay
New Media and Consumer Behaviour
Consumer has now become more informed about the prices and quality offered by different suppliers which has made markets and businesses a lot more competitive than they were ever before. Social media provides the true picture to the consumer and shows all the aspects without favoring any one party unlike the old mediums.
8 pages (2000 words) Essay
CONSUMER BEHAVIOUR
The marketer uses different marketing strategies in order to win the hearts of consumers For a company to sustain, participate and thrive, it is essential that the marketer sees these needs and wants, and supply products and services more successfully as compared to the other competitors.
9 pages (2250 words) Essay
The mind of the customer
These aspects vary depending on sociological factors, cultural factors, and other personal factors that affect the decision making process. In this case, an individual makes the decision to purchase a product based on one set of these factors or based on two sets or a based on a combination of all these factors.
3 pages (750 words) Essay
Consumer Behaviour
According to the paper originally, the consumer tries to find what goods he would like to use, then he chooses only those commodities that assure greater value. After selecting the goods, the buyer makes an estimate of the accessible money that he can use. Lastly, the shopper analyzes the existing prices of goods and takes the choice about the goods he should use.
6 pages (1500 words) Coursework
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT