We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Implementation of a Customer Relation Management System (CRM) in B2B with the example of Aviation business - Term Paper Example

Comments (0) Cite this document
Summary
Implementation of a Customer Relation Management System (CRM) in B2B with the Example of Aviation Business Table of Contents 1. Introduction 3 2. The Strategy 4 2.1 Design CRM Strategy 4 2.2 Market Research 7 2.3 CRM Standards in Aviation 9 2.4 Possible CRM Process Overview 12 2.5 Possible Implementation 16 2.5.1 Modus Operandi 16 2.5.2 Special Features 19 19 2.6 CRM Change Management 20 3…
Download paper
GRAB THE BEST PAPER
Implementation of a Customer Relation Management System (CRM) in B2B with the example of Aviation business
Read TextPreview

Extract of sample
Implementation of a Customer Relation Management System (CRM) in B2B with the example of Aviation business

Therefore, airline organisations need to develop new methods to manage the customer relationship in order to enhance customer loyalty and income. The impacts of global economic downturn along with the terrorist attack of 9/11 have severely impacted on the aviation business. The airline companies concentrate on operational developments in order to minimise expenses without ignoring the demand of customers. Customer relationship has nurtured for aviation companies to maintain competitive advantage and productivity in the long-run. The customer relationship management (CRM) has become a tool for aviation companies for managing good association with the customers (Boland & et. al., 2002). The paper explains the CRM system in B2B business with concentration on aviation business. B2B allows one business to interrelate with other business. The developing technologies have enabled businesses to apply CRM system in B2B. The chief resemblance between B2B and CRM is that they both work on online platform. Therefore, developing and implementing CRM strategy on the basis of B2B model can result in low managerial expenses, well-organised marketing promotion and improved customer receptiveness. By using CRM in B2B, aviation organisations can increase the reach of customers and lessen the expenses of quality management (Zeng & et. al., 2003). The paper describes how CRM can be conducted in B2B aviation organisation. The objective of the paper is to understand various aspects of CRM in aviation organisations concerning designing, implementation and procedure which must be considered in order to get positive results. 2. The Strategy 2.1 Design CRM Strategy Several organisations pursue expensive CRM initiatives without considering the challenges and the expenses involved in them. Therefore, they are unable to get the benefits of CRM. IT and CRM managers are responsible for economic reasoning in order to make sure that CRM plans get appropriate funding. Aviation organisations must realise that CRM is a business strategy with underlying technology and it necessitates huge spending of money in software, hardware, communication, consultation and employee training. Objectives of CRM The major objective of CRM is to enhance the level of customer satisfaction. The task of CRM is not only providing technological support to the business, but it also acts as marketing philosophy for organisations. The “one-to-one” marketing system which has appeared in present days, proposes organisations to be more prosperous if they focus on gaining and preserving a portion of every customer, rather than a portion of entire market. In this context, information technology i.e. CRM can become an enabling aspect for organisations. With the improvements in technological innovations and the emergence of internet, CRM has become powerful enough to forecast the behaviours of customers, develop value–added functions, reinforce the brand image and develop customer support functions. CRM is a technology empowered business approach whereby organisations influence increased customer information in order to establish commercial relationships, on the basis of optimisation of value provided to the customers. Customer satisfaction through implementation of CRM can be achieved by lessening of cost of services, development of ... Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Implementation of a Customer Relation Management System (CRM) in B2B Term Paper”, n.d.)
Retrieved from https://studentshare.net/marketing/9693-implementation-of-a-customer-relation-management
(Implementation of a Customer Relation Management System (CRM) in B2B Term Paper)
https://studentshare.net/marketing/9693-implementation-of-a-customer-relation-management.
“Implementation of a Customer Relation Management System (CRM) in B2B Term Paper”, n.d. https://studentshare.net/marketing/9693-implementation-of-a-customer-relation-management.
  • Cited: 0 times
Comments (0)
Click to create a comment
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Implementation of EMR System
The data stored in the system can be shared across the different departments of the organization through network at any point of time. These data ranges from simple patient information to complex diagnosis reports and medication of the patients.
15 Pages(3750 words)Term Paper
Impact of Technology Throughout Aviation
This industry has grown exponentially in just the past decade due to the vast amount of technologies that have become available. I will demonstrate this through the comparison of pre-21st century technology and where we are now. This research will be supported by incorporating my knowledge base and from classroom applications.
20 Pages(5000 words)Term Paper
Business Management
Apart from the fact that motivated employees tend to do their work better, they dedicate most of their efforts towards the achievement of company goals and visions. As a result, it is important that every manager strive towards motivating his members of a team.
5 Pages(1250 words)Term Paper
The International Aviation Policy
The forces that influence international aviation policy are many and multifaceted; they take place on regional, national, and global arenas. These factors are evolving as current patterns change, new patterns emerge and old ones disappear. These factors are social, political, economic, geographical, infrastructural, and demographical.
11 Pages(2750 words)Term Paper
Aviation Maintenance
The concept of maintenance was based on the belief that failures were caused mostly by wear and tear, and the common maintenance strategy was Corrective Maintenance. With the increasing complexity and criticality of components, the preventive maintenance program for failure management was emphasized.
8 Pages(2000 words)Term Paper
How does CRM help companies with their customers
In this scenario, the business offers its customers a free card that allows them with the access to particular deals and discounts when they swipe the card at the checkout point. In addition, this card as well tracks the entire process of shopping by the customer as well as allowing the store to produce a tremendously detailed buyer personal and shopping profile based on customer purchasing behavior.
8 Pages(2000 words)Term Paper
Management Control System at Firm
Technological advancements and globalization have changed the business environment in which the organizations operate. Management control system mainly aims to monitor the strategic progress of organizations to ensure effectiveness and efficiency in both strategy development and implementation (Yau 1).
7 Pages(1750 words)Term Paper
Enterprise Database Management System
It has come to a state where any kind of recursive function in any field can be automated. Subsequently, organizations have also started encompassing such technologies into their departments. The introduction of computers and Information Systems has
8 Pages(2000 words)Term Paper
AVIATION SAFETY MANAGEMENT
All these factors have substantially contributed to the present flow of air traffic that has given rise to extreme congestion in the airspace. The number of passengers that want to travel by air to move from one city to another has given rise to number of flights
12 Pages(3000 words)Term Paper
CRM - Customer Relationship management
Moreover, it has remained in the lead since the year 1995 when an annual survey commenced. A recent survey indicates Apple is by far ahead of its fellow
1 Pages(250 words)Essay
Let us find you another Term Paper on topic Implementation of a Customer Relation Management System (CRM) in B2B with the example of Aviation business for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us