Implementation of a Customer Relation Management System (CRM) in B2B with the example of Aviation business

 Implementation of a Customer Relation Management System (CRM) in B2B with the example of Aviation business Term Paper example
Masters
Term Paper
Marketing
Pages 14 (3514 words)
Download 0
Implementation of a Customer Relation Management System (CRM) in B2B with the Example of Aviation Business Table of Contents 1. Introduction 3 2. The Strategy 4 2.1 Design CRM Strategy 4 2.2 Market Research 7 2.3 CRM Standards in Aviation 9 2.4 Possible CRM Process Overview 12 2.5 Possible Implementation 16 2.5.1 Modus Operandi 16 2.5.2 Special Features 19 19 2.6 CRM Change Management 20 3…

Introduction

Therefore, airline organisations need to develop new methods to manage the customer relationship in order to enhance customer loyalty and income. The impacts of global economic downturn along with the terrorist attack of 9/11 have severely impacted on the aviation business. The airline companies concentrate on operational developments in order to minimise expenses without ignoring the demand of customers. Customer relationship has nurtured for aviation companies to maintain competitive advantage and productivity in the long-run. The customer relationship management (CRM) has become a tool for aviation companies for managing good association with the customers (Boland & et. al., 2002). The paper explains the CRM system in B2B business with concentration on aviation business. B2B allows one business to interrelate with other business. The developing technologies have enabled businesses to apply CRM system in B2B. The chief resemblance between B2B and CRM is that they both work on online platform. Therefore, developing and implementing CRM strategy on the basis of B2B model can result in low managerial expenses, well-organised marketing promotion and improved customer receptiveness. ...
Download paper
Not exactly what you need?

Related papers

E-CRM Platform Design and Implementation
In many parts of the globe, use of internet or web-based sites to purchase or sell products or services is gaining momentum. For instance, there are many online retail businesses such as e-bookselling, e-tourism, e-fashion sale, and even e-transport. As the issue of online retailing becomes live in the 21st century, there is another issue of electronic customer relationship management (e-CRM) that…
Customer Relationship Management
Such an organization will have competitive advantages such as certified ISO 9000, reduction in costs, delivery on time, new technologies and CRM implementation. Marketing activities are important because they add value to CRM through tracking a customer’s activities. CRM, in current days, is considered a buzzword in selling and marketing activities (Bidgoli, 2010). There is tracking of cookies,…
CRM and Sales Management
Secondly, the changes in the business environment may require adjustments in the approaches to the application of the 4Ps, which would mean that it is not the overhaul of the marketing mix that forms the solution to the ever changing business environment, but the approach in its application. Lastly, the continued application of the marketing mix limits the development of further market…
customer relationship management CRM
In this study, the key marketing principles of Primark will be evaluated. Product: - Most of the company’s merchandise of the company is manufactured by the company itself. The company specializes in menswear, childrenswear, womenswear and home-decor products. Some of the bestselling products of the company are footwear, accessories & hosiery, lingerie, and cosmetics. Most of the brands sold by…
Customer Management
For instance, CRM vendors are integrating functions of business intelligence via internal product enhancement; in fact, this process is involving seeking support from third parties. In this case assessment of CRM capability is considered as a way of bolting on analytics to operational CRM in order to create work for enterprises. In situations, where CRM customers are involved capability assessment…
Significance of Customer Portfolio Management in Modern Business Environment
In order to identify the changing customer preferences, firms are to manage their customer portfolios. Many advanced technologies are available today that can manage customer portfolios and thereby keep in touch with changing customer interests. Keeping well planned customer portfolios can strengthen customer relations and thereby customer retention for a long term. A loyal customer is an…
Customer Portfolio Management
Customer preferences and customers’ attributes helps businesses to decide upon what products and services should be offered to the customer segment and how it should be marketed and priced so that it matches customers’ requirements and desires. This research paper would look into marketing concepts and theories, which helps businesses to build and maintain a customer portfolio. For this…