Got a tricky question? Receive an answer from students like you! Try us!

The influence of Corporate Social Responsibility (CSR) on Taiwanese Consumers' Purchase Intention and Brand Image in the Diamo - Dissertation Example

Only on StudentShare
Masters
Dissertation
Marketing
Pages 34 (8534 words)

Summary

-Table of Contents 1 Title and Introduction 2 2 Literature Review 4 2.3 Purchase Intention 10 4. Research Methodology 14 5 Results and Analysis 17 6. Conclusion 40 List of Figures Figure 1: CSR pyramid 6 Figure 2: Dimensions of Brand Knowledge 9 1 Title and Introduction 1.1 Title The influence of Corporate Social Responsibility (CSR) on Taiwanese Consumers’ Purchase Intention and Brand Image in the Diamond Industry 1.2 Introduction In spite of the pessimistic worries of the global economy, in 2011 the global diamond industry performed successfully beyond expectation…

Extract of sample
The influence of Corporate Social Responsibility (CSR) on Taiwanese Consumers' Purchase Intention and Brand Image in the Diamo

They also reported that compared to 2010, the global diamond sales significantly increased by 18% to $71 billion, close to the 2007 peak of $73 billion before the crisis. IDEX (2013) and Tacy LTD (2013) indicated that the majority of growth contributed to the mounting demand from Chinese and Indian markets. De Beers, which is reviewed in this proposal as an example of the world’s leading diamond companies for more than a century, reached their second highest level of sales ever to $6.5 billion in 2011. In the 1990s an issue of “conflict diamonds” or “blood diamonds” was heatedly debated across the globe. The diamond industry encountered the crisis from their diamond sourced countries. In several politically unstable African countries, such as Angola, Sierra Leone, Liberia, the Democratic Republic of the Congo, the diamond mines were under control of the military as a means to finance their military power. ...
Download paper
Not exactly what you need?

Related Essays

Corporate Social Responsibility
The contribution of the organisations towards corporate social responsibilities includes certain monetary assistance to the society which would facilitate various social developments. Furthermore, the concept of corporate social responsibility can be related to the activities of an organisation which would facilitate in conserving the natural flora and fauna and as well as the socio economic culture (Reset, n.d.). …
9 pages (2259 words)
The impact of social media on brand image of UK coffee shops
The main objective of this dissertation has been to identify the impact of the social media sites on the brand image of coffee shops in the UK for which Starbucks has been considered as the sample brand. In order to attain the objective, this dissertation has taken into consideration a mixed approach. Furthermore, the sample size for the project is 200 respondents who were supposed to respond to online survey. Questionnaire was also prepared comprising of close-ended questions. In this regard, it has been identified that social media sites imposes a significant impact on the creation of brand…
64 pages (16064 words)
An Analysis of Corporate Social Responsibility (CSR) Planning in Toyota Motor in Europe in 2010
Always committed to supply safe and reliable vehicles for the market the company always looked after the dynamic need of the customers and the market place together. In the process the company have great support from the stakeholders and the people related to the company who helped for this sustainable growth of the company in the competitive environment. The company is not only into development of safer car as its CSR approach but also involved into serving the people associated with the company business who provides the high quality products from the company for the growing market needs.…
7 pages (1757 words)
Corporate Social Responsibility
Corporate social responsibility helps build sustainable and stable business environments with healthy markets and surrounding communities (McCabe, 2). The key aspects for corporate social responsibility include; firstly, social investment which involves the company contributing to the infrastructure of the community. Secondly, transparency and accountability whereby the company is transparent on what they do, this will help build confidence from the outside on their business. Thirdly, CSR is aimed at enlightening self interest whereby they are able to work well with the community and, lastly,…
4 pages (1004 words)
Corporate Social Responsibility Adds to Brand Value
The relationship between CSR and brand value can be characterized as quite close. The specific relationship is reviewed in this paper. Particular emphasis is given on the potentials of CSR to add brand value. The literature published in regard to this subject has been reviewed. The studies reviewed indicated that CSR has a key role in adding brand value. However, the above role is not standardized in firms worldwide. Rather, it is depended on the position of each firm in the global market, the organizational structure and the local culture and ethics. Indeed, consumers worldwide are not likely…
8 pages (2008 words)
Corporate Social Responsibility And Sustainable Marketing
Along the years of its entrepreneurial operations in the realm of sports equipments and merchandises the company has been able to design a large brand portfolio by taking into hold a large number of subsidiaries. The sportswear company, headquartered in Oregon operates based on its operations spread over 160 countries round the world. Working on the basis of a large value chain constituted by around 1 million people pertaining to the categories of suppliers, manufacturers and other support categories the company tends to bring about large scale innovation in the realm of sportswear (Nike Inc.…
8 pages (2008 words)
Saudi Consumers perceptions and reactions to companies CSR ( corporate social resposbility) intiatives
Theoretical framework and hypothesis are also developed in the light of existing literature while in some cases the researcher has used practical examples to justify the points. The researcher has found that very few researchers conducted research on Saudi consumer’s perception regarding CSR initiatives of companies hence researcher has the scope to fulfil the gap in the literature by conducting research on the topic. Probable research methodology and timeline of the research work has also been discussed in the proposal while understanding significance of the research will be another pivotal…
12 pages (3012 words)