The influence of Corporate Social Responsibility (CSR) on Taiwanese Consumers' Purchase Intention and Brand Image in the Diamo

The influence of Corporate Social Responsibility (CSR) on Taiwanese Consumers
Masters
Dissertation
Marketing
Pages 34 (8534 words)
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-Table of Contents 1 Title and Introduction 2 2 Literature Review 4 2.3 Purchase Intention 10 4. Research Methodology 14 5 Results and Analysis 17 6. Conclusion 40 List of Figures Figure 1: CSR pyramid 6 Figure 2: Dimensions of Brand Knowledge 9 1 Title and Introduction 1.1 Title The influence of Corporate Social Responsibility (CSR) on Taiwanese Consumers’ Purchase Intention and Brand Image in the Diamond Industry 1.2 Introduction In spite of the pessimistic worries of the global economy, in 2011 the global diamond industry performed successfully beyond expectation…

Introduction

They also reported that compared to 2010, the global diamond sales significantly increased by 18% to $71 billion, close to the 2007 peak of $73 billion before the crisis. IDEX (2013) and Tacy LTD (2013) indicated that the majority of growth contributed to the mounting demand from Chinese and Indian markets. De Beers, which is reviewed in this proposal as an example of the world’s leading diamond companies for more than a century, reached their second highest level of sales ever to $6.5 billion in 2011. In the 1990s an issue of “conflict diamonds” or “blood diamonds” was heatedly debated across the globe. The diamond industry encountered the crisis from their diamond sourced countries. In several politically unstable African countries, such as Angola, Sierra Leone, Liberia, the Democratic Republic of the Congo, the diamond mines were under control of the military as a means to finance their military power. ...
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