StudentShare solutions
Triangle menu

Answers - Coursework Example

Extract of sample
Answers

Partnership with several big brands and acquiring several potential outlets. Effective business expansion strategy. Effective employee strength. Significant reputation among the target customers. Weaknesses Major of the outlets are located only in UK, therefore, they are failing to capitalize on the potential global opportunities. Due to this, they are lacking to achieve the advantages of economies of scale. Only provide Italian style foods and major of the brand names are not known to people. Inadequate food sector than other existing competitors. Lack of change process adoption. Limited presence in global market place. Depending on one supplier. Opportunities Product diversification strategy and implementation of internet cafe in business process. Further 450-500 store expansion in both international and domestic market within 2015. Future international business expansion plan due to the economic development of several countries. Change of social trends to hang around in a coffee bar for several purposes. Threats Huge competitive market place due to the presence of potential organizations, such as Costa, Starbucks, Subway, Greggs and Bakers Oven. Fluctuating currency exchange rate in global market. Economic downturn and low disposable income of middle class people and political instability. High bargaining power of suppliers and high price of coffee can affect the business output. If people change their trends in near future, such as from coffee consumption to tea, then it will affect the overall industry. Answer 2 UK coffee and sandwich market is significantly growing due to the presence of several leading branded coffee and sandwich chains. Caffe Nero Group Ltd. is one of the popular coffee chains in UK. The organization is popular for its high quality coffee and effective fresh food items. The organization has followed Italian style in its product differentiation strategy. However, in terms of segmentation strategy, the organization has implemented Demographic and Geographic segmentation. In terms of Geographic segmentation, the organization has majorly focused on the people of UK. It is the social trend of UK people to consume coffee products, such as cold coffee, regular coffee from the coffee chains. Moreover, the organization has, established their stores in major cities in UK in order to achieve potential target customer base. However, the organization has understood the geographical potentiality of places and established the stores according to the trends. In terms of demographic segmentation, the organization has classified its target customers in three groups, such as income, age and gender. It is evident that, women are the maximum users of coffee shop comparing to the male users. Therefore, the organization has targeted the ladies to achieve growth. The target customers are aged between 35 and 55. Busy office goers are the major target customers Caffe Nero. Finally, the organization has targeted people of high income group as they are the potential customers of coffee and sandwich shops. Answer 3 This part will propose a marketing mix strategy to Caffe Nero for further improvement. Marketing mix strategy consists of product, price, place and promotional marketing strategy. Product The major product of the organization is coffee. Due to this, everybody knows that, Caffe Nero is a coffee house and serves fresh foods, pasta, sandwiches and parties. In UK the organization ...Show more

Summary

Answers Answer 1 SWOT analysis is a strategic marketing tool that determines an organization’s strengths and weakness. Moreover, it helps to identify probable opportunity and threat for the organization. Caffe Nero Group is one of the leading and independent coffee bars that are operating in UK market…
Author : devinolson
Answers essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the coursework on your topic
"Answers"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Answers the question
It seems so long ALBERT: (giggling) maybe you have missed your girlfriend Jane Kelvin: not at all, I spent the... (He looks behind him to see a crowd running towards them) Keith: something is terribly wrong (he starts running in the direction the crowd is running.
4 pages (1000 words) Coursework
Short answers
So under such situation the seller will bear the entire tax burden and the customer will remain unaffected. Similarly if a product’s demand is highly inelastic, then an increase in price will have negligible affect on
1 pages (250 words) Coursework
3 questions need answers
Jazz music is an Afro-American music style that incorporates blue notes, improvisation, polyrhythms syncopation and swung notes. Western swing is a typically American music that
1 pages (250 words) Coursework
Answers
So that is what was required in the cell K8. The requirement of the question was to use the HLOOKUP function to find the approximate commission rate from the. The Excel Hlookup function is used when a data is stored horizontally on worksheet. When the first row that was
1 pages (250 words) Coursework
Short Answers on Merchants of Cool
Statistics show that the teen generation spent over $100 billion and influenced other generations, especially their parents, to spend approximately
1 pages (250 words) Coursework
Short answers
Context is linked to how archeologists interpret artifacts in terms of their connection or disconnection to phenomena, which may be construed as either relevant or not relevant. Context is social and is susceptible to analysis
1 pages (250 words) Coursework
Question-Answers
This is because it is difficult to identify the most effective personality test for a specific job. The same personality tests cannot be applied to all jobs (Stabile, 2008). In addition, it is easier for subjects to cheat
2 pages (500 words) Coursework
Short answers,Times New Roman,font size 10.5
Another source of opportunity identified by Drucker is incongruity. It is an element that emphasizes the issues of discrepancies
4 pages (1000 words) Coursework
Read article and write answers questions
American workers will gravitate to their area of comparative, communications-related occupations, whereas immigrants will stick to physical labor and manual tasks. This will increase the
1 pages (250 words) Coursework
Read and answers-1
It was created by Olympic Games, a joint United States and Israel code. Apart from affecting the industrial systems, Stuxnet also targets to weaken the military and civilian capabilities of developed countries such as USA. In the United
1 pages (250 words) Coursework
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Click to create a comment
Contact Us