How South Korean students make decision for choosing master course abroad

How South Korean students make decision for choosing master course abroad Dissertation example
Masters
Dissertation
Marketing
Pages 60 (15060 words)
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Student name and registration number Programme title and mode of attendance Title of the research project “How South Korean students make decision for choosing master course abroad” Abstract The unsteady and tumultuous environment in which higher education institutions globally operate poses numerous management and marketing difficulties to the institutions…

Introduction

The primary objective of this research was to examine the choice factors that prospective South Korean students considered in choosing their master courses abroad, as well as the source of information employed in the decision making process. A non-probability convenience sample of 150 international students from 10 higher institutions abroad took part in the study. Data was obtained through questionnaires, which were distributed to the participants through their email addresses. The data obtained was analyzed through percentages and put in tables. The observations of the research suggest that job outcomes and prospects, parental influence and academic reputation ranked the highest significant choice factors. Beauty of the campus, co-curricular activities and the institution’s website rankings were the least significant choice factors. The internet was ranked the most useful source of information for potential students. Friends and institutional publications ranked the least used sources of information. 1.0 Introduction Internationally, higher education is experiencing significant changes, including the generation of partnerships (Newby, 2003), increased concentration on the universal market (Kwong 2000), and increased competition (Ehrenberg et al, 2006). ...
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