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Name of the Student Name of the Professor Course Number Date South West Airlines Contents Name of the Student 1 Name of the Professor 1 Course Number 1 Date 1 Contents 2 Introduction 3 PESTEL Analysis 3 Political 3 Economical 4 Sociological 4 Technological 4 Demographic 5 Global 5 Analysis of Company Strategies and Policies 5 Marketing Objectives 5 Strategic Expansion Policies 6 Strong Financials 7 Summary of Analysis 7 Conclusion 8 Works Cited 9 Introduction South west airlines are one of the major low-cost airlines running in United States.
At present, Southwest Airlines owns nearly 400 Boeing aircrafts and operates in almost 59 cities across United States. In the present report, the environmental factors affecting the overall performance of the airlines has been discussed. The various environmental issues are analyzed and strategic solutions are provided to overcome these issues and provide a sustainable solution for the long term growth and development of the airline company. PESTEL Analysis Political Political trends are not much influential in stable governments, as compared to those countries which are highly unstable. Yet political factors do have some influence on business operations, even in stable governments. The airline deregulation act was passed in the year 1978 by the US Congress. According to this law, interstate flights were permitted. This gave a boost to the revenues generated by the airlines. Presently the laws related to the airline sector are not very stringent and time taking and this helps in smooth functioning as well as establishment of brand and line extensions. ...
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