StudentShare solutions
Triangle menu

Education goes global - Coursework Example

Nobody downloaded yet

Extract of sample
Education goes global

In order to reach to the target market, LSFB will use advertisements, personal communications and exhibitions. The key objectives for LSFB in Africa include enhancing the market share in order to augment the number of students served by it, to enhance the brand value, to increase the revenue and to enlarge the number of campuses in the education segment of Africa. Table of Contents Executive Summary 2 Situation Analysis 4 Company and a Case Study Background Analysis 4 Customer Segmentation and Analysis 4 Competitor Analysis 7 Collaborators 8 Climate 8 PESTLE Analysis 8 SWOT Analysis 9 Conversion Strategy 10 Matching 10 SMART Marketing Objectives and Objectives for Going International 10 SMART Marketing Objectives 10 Marketing Mix Strategies and Tactics 11 Conclusion 14 References 15 Situation Analysis Company and a Case Study Background Analysis London School of Business and Finance (LSBF) has developed an ethos which facilitates the students to learn, nurture as well as attain overall success in their future life. The goal of the organisation is to be a distinctive choice by the global students as one of the most creative as well as ambitious destinations. The focus of the organisation is to endeavour for excellence as well as it trusts in the principle of education through different types of innovative industry relevant programmes for providing academic, professional as well as personal success in life of the global students. In relation to culture, the organisation is focused in both vital constituents such as educational as well as technological perspectives. With regard to educational culture, the organisation is confident on ascertaining continuous research for growing rapidly as a thinking community. Apparent strengths of LSBF include its excellent academic reputation through state-of-the-art academic facility along with collaborating and monitoring the global students. In terms of weakness, it can be said that oversight for designing of requisite programmes at times creates inadequate understanding for the students. With regard to market share as well as organisational size, LSBF has spread its strong foothold in more than 150 countries which has influenced above 25,000 international students and it also provides 120,000 online programmes on various academic segments [1] (London School of Business & Finance, 2013). Customer Segmentation and Analysis Market segmentation includes dividing the market of possible customers into similar subgroups. Segmentation is a vital aspect because it helps to target those customers who fit best with the organisational objectives. In other words, LSBF needs to segment the market of potential candidates into subgroups (Kusakci, 2010). There are several ways through which an organisation can segment the market such as behavioural, demographic and psychographic. With respect to LSBF, demographic segmentation will be followed. Demographic segmentation involves dividing the market into gender, age, income and occupation among others (Martins, 2003). The potential customers for LSBF would be high school students as they would further be enrolled in studying business or finance courses. Based on the data of UNESCO Institute for Statistics, in the year 2007, about 761090 students had been enrolled in higher education in public schools of Africa, representing 1.6% of entire population. Most of the students who enrol into higher education belong to the age ...Show more


Education Goes Global Executive Summary The region of Africa, as a developing economy, depicts a great potential for business growth with respect to education segment. Over the years, the region has shown constant development in the educational sector. Due to this reason, London School of Business and Finance (LSBF) is planning to expand the business in Africa…
Author : leonebartell
Education goes global essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the coursework on your topic
"Education goes global"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Global governance
Certain factors occurring in several or individual nations could adversely affect other nations on a wide scope, if not controlled. Global governance mechanisms involve cooperative leadership by bringing together different stakeholders from national governments, civil societies and multilateral public agencies to accomplish commonly accepted objectives.1Therefore, governments, UN, WHO, UNEP, UNSC, World Bank, and WTOs are among the main participants in such forums.
10 pages (2500 words) Coursework
Starbucks in 2009: The Coffee Goes Cold
The company has become a global icon, but despite its amazing organic growth of over 20 consecutive years expansion the firm has finally reach a crossroad due to changes in the marketplace. A declining economy has decrease the purchasing power of many Americans and millions are living economic hardship due to rising unemployment.
4 pages (1000 words) Coursework
Global Health
Dependency theory explains the poverty of low-income countries as the result of the policies and practices that high-income countries pursue to amass greater wealth while putting low-income countries in a position of relative dependency on them (e.g., extracting resources).
6 pages (1500 words) Coursework
(Kay, 2005, p. 55) Architecture requires the application of andragogic and pedagogic approaches in every session where students are required to take fifteen to twenty five minutes to
6 pages (1500 words) Coursework
Multicultural Education
Students who enroll in schools, which accommodate cultural diversity, always perform better and excel in their disciplines. Furthermore, there is tolerance to cultural needs among teachers who incorporate cultural diversity in their
1 pages (250 words) Coursework
Education Technology
There are two professional organizations (Land Mark Christian and Teaching College) where I network with students pursuing their
4 pages (1000 words) Coursework
Education Technology
The surprising thing noted from Seaman (2013) article is that knowledge sharing is democracy. Knowledge acquisition has always been a competitive affair. The democracy of knowledge brought about due to Personal Learning Networks (PLNs). It takes time and a degree
1 pages (250 words) Coursework
While participating in this art most of my target audience has recommended my documents as interesting, motivating and inspiring. Past record revealed that my documents as books
1 pages (250 words) Coursework
Global Study--Policy Brief
In 2011, the world’s population was estimated to have reached 7 billion; a remarkable rise given that only 60 years ago it was pegged at around 2.5 billion (Weiss). This by itself is however not alarming given
9 pages (2250 words) Coursework
Special education
It meant that having students with special needs in different classrooms does not mean they are receiving the best possible education. The ruling of this court case has impacted greatly in the field of special education as separation of disabled
7 pages (1750 words) Coursework
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Click to create a comment
Contact Us