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Product Launch Plan - Essay Example
Author : clauddeckow
Pages 3 (753 words)
Product Launch Plan Name: Tutor: Course: Institution: Date: Product Launch Plan Targeting Kudler Fine Foods will target young wine drinkers, who are highly predisposed to cultures factors based on music, sports, fashion and language. Therefore, the company will focus on marketing implications that are based on their advertisement, which will portray the variety of diversity focusing on race and gender (Thach & Olsen, 2006)…
Nonetheless, the target consumers are middle class groups, who are highly involved in the media-saturated world attributable to things like advertisements, internet and mobile phone. Company SWOTT analysis Strengths The company is located in Italy, which is a company that is associated with a tradition of pioneering production of wine. In fact, this is a tradition that would enable the company to have a good reputation and the customers will have confidence in their products (Marini & Tepponen, 2012). The company will be situated in company that has favorable climate conditions, given that Italy is countries that cover an area attributed to different types of climatic zones; in this case, this will provide ideal location for increased productivity of grapes used for making wine. In 2011, trends of wine sales were attributed to establishment of modern concept, which are contrasting with the France conservative culture (Marini & Tepponen, 2012). In fact, France has a market of wine that is highly competitive due to introduction of flavored wines. ...