Evaluation of the Company's Strategy - Assignment Example

Only on StudentShare

Extract of sample
Evaluation of the Company's Strategy

M&S caters to niche customers because the products are expensive and exclusively branded. This allows the company to focus on the customer’s demand pattern and provide maximum customer satisfaction. With the declining economic climate, M&S has invested in their pricing to ensure premium quality at unbeatable price. M&S encourages its suppliers to remain aware of changing fashion trends to reduce the risks of over-production. The M&S brand is known for its quality as opposed to quantity and hence customers buy less quantity but high quality. Most of the M&S clothing range within great prices and hence are able to maintain their loyal customers. Additionally, the customer loyalty that the company enjoys is great for its market share as well as its profit margins. The company has several drawbacks. M&S products cater mainly to older population and this limits the perspective of younger generation. Moreover, M&S is not quick in adapting to changing fashion trends like its competitors and critics often tag their clothing as insipid and out of fashion. Also, the products are costlier than its competitors. With its resources like exclusively branded products, high quality customer service and trained management team, the company can look forward to a bright and profitable future. Contents I. Introduction ……..………………………………………….….......................4 II. ...Show more

Summary

Strategic Situation Report for M002 “MARKS & SPENCER” MR.CHALERMKIAT SEEDOKMAI ID : 4805430 Executive Summary Marks and Spencer (M&S) being the leading retailer in UK enjoys the position of having loyal customers in spite of the ongoing global recession…
Author : logan25
Save Your Time for More Important Things
Let us write or edit the assignment on your topic
"Evaluation of the Company's Strategy"
with a personal 20% discount.
Grab the best paper

Related Essays

Evaluation and comparison of the marketing strategies of the two global companies P&G and Nestle
These two brands are nestle and Procter & Gamble. Comparative analysis of marketing strategies of these two companies will be done through efficient methods and tools of marketing. SWOT analysis will help to identify internal and external factors, Porters Five Forces is to analyse the extent of market competition, and STP identifies the segmentation, targeting and positioning of a brand.
12 pages (3000 words) Essay
Description and critical evaluation of a company's overall digital marketing efforts
From the beginning, its sole purpose was to act as a marketplace for individuals. Pierre brought in Jeff Skoll and Meg Whitman, who made up an experienced team to form a strong and firm vision for the company (eBay is an organization that its mission is to help people connect and not just selling things).
6 pages (1500 words) Case Study
STRATEGY ANALYSIS AND EVALUATION
Michael Porter contends that competitive advantage can be acquired through analyzing the value chain of a company. This value chain is a system of interdependent and connected activities through linkages. It is embedded in the larger activity streams of a company where another affects the costs or effectiveness of one activity.
9 pages (2250 words) Essay
Evaluation of the Company's Strategy
This requires analysis and scanning of the business environment in which the company operates and also requires the investigation of the competitor’s strategy. A strategic management analysis would be conducted for TESCO to understand the company’s present strategic position through Ansoff and BCG Matrix.
8 pages (2000 words) Essay
Evaluation of the Company's Strategy
In the financial year of 2011-2012, the company reported a decline in its UK trading profit for the first time since 2008. This observation is indicative of the fact that Tesco PLC needs to effectively address the challenges it faces in the UK and in its international markets.
8 pages (2000 words) Coursework
Evaluation of the Company's Strategy
In order to survive and continue to expand it has developed an effective strategy in order to confront the uncertainty and aims to provide its customers with a great shopping experience and to improve the performance of its stores worldwide.
8 pages (2000 words) Coursework
Evaluation of the Company's Strategy
The development of the telecommunications technology since the beginning of the previous decade along with the fast penetration of the internet and various technological gadgets has resulted in the process of evolution of a highly connected digital world.
8 pages (2000 words) Coursework
Evaluation of the company's strategy
On the basis of that, the study has provided recommendations to the firm in order to achieve competitive excellence. The study also investigated and critically analysed the organisation's strategic position and strategic direction, with a clear identification of the methods by which the organisation has been pursuing its strategy.
8 pages (2000 words) Assignment
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT