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Evaluation of the Company's Strategy - Assignment Example

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M&S caters to niche customers because the products are expensive and exclusively branded. This allows the company to focus on the customer’s demand pattern and provide maximum customer satisfaction. With the declining economic climate, M&S has invested in their pricing to ensure premium quality at unbeatable price. M&S encourages its suppliers to remain aware of changing fashion trends to reduce the risks of over-production. The M&S brand is known for its quality as opposed to quantity and hence customers buy less quantity but high quality. Most of the M&S clothing range within great prices and hence are able to maintain their loyal customers. Additionally, the customer loyalty that the company enjoys is great for its market share as well as its profit margins. The company has several drawbacks. M&S products cater mainly to older population and this limits the perspective of younger generation. Moreover, M&S is not quick in adapting to changing fashion trends like its competitors and critics often tag their clothing as insipid and out of fashion. Also, the products are costlier than its competitors. With its resources like exclusively branded products, high quality customer service and trained management team, the company can look forward to a bright and profitable future. Contents I. Introduction ……..………………………………………….….......................4 II. ...
.........………13 VI. The Ansoff Matrix..................………………………………………………..14 VII. SAFS Framework.............................................................................................16 VIII. Core competences and dynamic capabilities..................................................17 IX. Synopsis of the Overall Strategic Situation.....................................................18 X. Conclusion and Recommendations..................................................................19 XI. References...........................................................................................................20 Introduction Marks & Spencer is a world famous British multinational retailer specializing in clothes and luxury items. Marks & Spencer is well known for quality and variations in its products like its clothing lines comes in all sizes, colors and styles. The company began its commitment to value, quality and customer service in 1884 when Michael Marks and Tom Spencer entered into a business partnership. The company has evolved to one of the largest retailers globally. The entity ventured into the food business in 1931 and later moved into financial services in 1985 (Marks and Spencer Plc., 2012). Marks and Spencer is one of the leading retailer in the UK catering to 15.8 million customers each week. The number of employees is over 75,000 (Case Study: Marks and Spencer, 2008). The success this can be attributed to the quality home products, stylish clothing and outstanding quality foods sold in 766 stores all over UK, and 418 stores in other countries worldwide (Annual Reports and Financial Statements, 2013: 7). The entity is the best provider of lingerie and women wear and are increasingly ...Show more
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Summary

Strategic Situation Report for M002 “MARKS & SPENCER” MR.CHALERMKIAT SEEDOKMAI ID : 4805430 Executive Summary Marks and Spencer (M&S) being the leading retailer in UK enjoys the position of having loyal customers in spite of the ongoing global recession…
Evaluation of the Companys Strategy
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