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Commercial Aircraft Marketing to Carriers - Research Paper Example
It has been viewed that the organizations or the manufacturers adopt, execute as well as develop effectual marketing strategies with the motive of gaining certain significant benefits. These benefits might comprise raising market share, enhancing overall productivity along with profitability, attaining superior competitive position and most significantly retaining their potential customers…
Apart from increased level of globalization, the factor concerning gaining momentum of internationalization also made the business market much complex as well as competitive at large.
From the overall analysis, it can be affirmed that marketing techniques along with procedures are often viewed to be the imperative aspects of an organizations’ life cycle. The main importance of implementing a proper and an effectual marketing strategy is to deliver active support to an organization towards fulfilling its expected business targets by a greater level. With this concern, it has been viewed that the aircraft manufacturers also uses certain significant marketing techniques along with procedures in order to market their respective aircrafts to potential customers.
In this respect, the marketing techniques as well as the procedures that used by the aircraft manufacturers have been viewed to be product innovation, technological development, effective fleet planning, and enhancing environmental performance among others. The aircraft manufacturers strongly believes that with proper and effective adoption as well as exploitation of the aforesaid marketing techniques, they can successfully market their products to their respective potential customers by a considerable level. Thus, it can be concluded that the aforementioned marketing techniques and procedures can support the different aircraft manufacturers towards attaining greater competitive position and most vitally to sustain in this competitive landscape. ...