Apart from increased level of globalization, the factor concerning gaining momentum of internationalization also made the business market much complex as well as competitive at large.
From the overall analysis, it can be affirmed that marketing techniques along with procedures are often viewed to be the imperative aspects of an organizations’ life cycle. The main importance of implementing a proper and an effectual marketing strategy is to deliver active support to an organization towards fulfilling its expected business targets by a greater level. With this concern, it has been viewed that the aircraft manufacturers also uses certain significant marketing techniques along with procedures in order to market their respective aircrafts to potential customers.
In this respect, the marketing techniques as well as the procedures that used by the aircraft manufacturers have been viewed to be product innovation, technological development, effective fleet planning, and enhancing environmental performance among others. The aircraft manufacturers strongly believes that with proper and effective adoption as well as exploitation of the aforesaid marketing techniques, they can successfully market their products to their respective potential customers by a considerable level. Thus, it can be concluded that the aforementioned marketing techniques and procedures can support the different aircraft manufacturers towards attaining greater competitive position and most vitally to sustain in this competitive landscape. ...
partment of any aircraft manufacturer to analyze the market demand and prepare a blue print of what is needed by its potential aircraft manufacturers. It has been apparently observed that the aircraft manufacturers often execute the aspect of fleet planning as one of the effective marketing techniques as well as procedures for the purpose of attracting along with retaining their potential customers in terms of panning their purchase of new aircrafts efficiently (Avjobs.Inc., “Airline Economics”). Technology Development In terms of technological development, it has been apparently observed that major aircraft manufacturers often engages in introducing, executing as well as developing pioneering technologies in order to market their aircrafts to different potential airline customers. The formation of the new technologies along with the pioneering production plants has eventually supported the aircraft manufacturers to attain their respective predetermined business targets. Apart from marketing the products i.e. the aircrafts, the aircraft manufactures are often viewed to develop innovative technologies for the purpose of lessening operational costs along with overheads by a considerable level. This ultimately supports them to attain superior competitive position in the respective industry. Relating to this significant aspect of technology development, the aircraft manufacturers have been viewed to be manufacturing numerous aircrafts that possesses greater operational effectiveness as well as superior performance levels in order to market those to their respective potential customers by a significant level. It is worth mentioning that the technological development or the technological innovations not only supported the different aircraft manufacturers towards