Got a tricky question? Receive an answer from students like you! Try us!

Executive Summary to the Board of Directors of Chrysler-Fiat Auto Alliance to adopt and implement for Market Proposal in France - Case Study Example

Only on StudentShare
Masters
Author : effertzmavis
Case Study
Marketing
Pages 10 (2510 words)

Summary

Case Study From Local to Global: Strategies for International Development MARKET ENTRY PROPOSAL Paper Reference: Student ID No. Date of Paper: DD/MM/YYYY Title of Paper: Market Proposal for Chrysler-Fiat Auto Alliance entry in France For End of Module Assessment * Brief Synopsis of the Issue Globalization has made many industries and countries to enter into huge competition…

Extract of sample
Executive Summary to the Board of Directors of Chrysler-Fiat Auto Alliance to adopt and implement for Market Proposal in France

This study deals in framing market entry strategy for Chrysler-Fiat Auto Alliance who are looking for entering into new market. Recommendation The company should properly survey the market of France and find the potential company with whom the joint venture can be done. The company should also remember the key issues like technology exchange and product development while writing the agreement. The company should design proper strategy to attract the youth market towards their products because they are appearing to lose interest in cars. The government of France on the other hand can frame some policies that can encourage such joint venture and boost the sales. Background In the year 1925, Walter P. Chrysler founded Chrysler. A variety of new models were introduced by the company and they used to boast of the technological improvement that they started in North America. On the other hand Fiat is the company based in Italy and carries a long recognition in the global business regarding the growth, restructuring and corporate initiatives. To reach at this level of recognition the company have survived through many technological shifts, corporate disruption and labour crisis. ...
Download paper
Not exactly what you need?

Related Essays

Fiat 500 Diesel
According to their press release 2010, the car is special and has been designed using blue-sky technology added on to its features as illustrated in the Table1.In this model, consumers derive performance, status and approval due to its stylish trend, special features in the interior design, spacious boot at the rear which can accommodate bulky loads and a new sophisticated engine that is powerful and can race more kilometers without a stop-over. The car is small, economical in fuel consumption which implies that it is cost saving which places the consumer at a better purchasing power. It is…
12 pages (3012 words)
Executive summary for Suamsung
Samsung’s success as a provider of technology has continued to grow with the merge of Samsung Telecommunications and Semiconductors. The merge paved way and Samsung grew stronger to the international market by manufacturing products which were high-tech and are used by almost every household today. Samsung kept on growing through business plan restructuring so as to accommodate the global market and moving beyond boundaries. Through accommodation of a new management has seen to be great move the company made since its products have made it to the top list of what a house hold should have.…
12 pages (3012 words)
Annual Marketing Plan Nokia
It is evident from the study that the cell phone industry is becoming increasingly competitive as different competitors are coming up with newer products with the aim of taking more and more market share. The needs of the customers have also become sophisticated and now they are demanding better features. In the midst of all this, Nokia is constantly losing market share to rival companies. Apple, Google, HTC, and Samsung are all making inroads into the cell phone industry. These companies have challenged the market leadership of Nokia and in turn have reduced the sales of the company…
3 pages (753 words)
Executive Summary on Vegan Restaurant in New York City
Whereas the restaurant is highly sensitive to market trends and can face many issues due to the change in market. The strengths of the restaurant are Strong market research, internal management system, Focused team, affordable prices, Location, Restaurant ambiance, Quick service, and Quality of food. Whereas the weaknesses are new in the market, time\cost, lack of experience, Lack of strong backward integration and not so highly educated customer services staff. The opportunities available for the restaurant are growing vegetarian food industry, growing modern life style, rising awareness of…
8 pages (2008 words)
FIAT-CHRYSLER MERGER/ACQUISITION STRATEGIC ANALYSIS
Unfortunately, this has not always happened and the result has been struggling companies. For these companies the only solution is a complete overhaul or joining forces with a better placed company. The latter often comprise business acquisitions, or alliances. This study focuses on the former, with a specific look at Fiat’s acquisition of Chrysler. The basic goal is to strategically analyze the suitability of the acquisition on basis of the benefits derived by both companies as determined by the resulting synergies. The study also examines alternative ways through which Fiat would have…
20 pages (5020 words)
Market Research Report "Russian Market for Pierre Herme Paris" : Executive Summary + Social/cultural analysis
5 The company was founded in 1996 by Pierre Herme, a French pastry chef, descendent of a four generation Alsatian bakery- and pastry-making family, and Charles Znaty. A first shop was opened in Tokyo in 1998, located in the luxurious New Otani Hotel (Hotel New Otani Tokyo, 2013). In 2000 an additional Salon de The was established. The company opened their first pastry shop in Paris, France, in 2001. Today there are fourteen shops in France, twelve in Japan, two in London, Great Britain, one in the United Arab Emirates, two in Hong Kong and one in Qatar. Most shops are either located in famous…
3 pages (753 words)