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Executive Summary to the Board of Directors of Chrysler-Fiat Auto Alliance to adopt and implement for Market Proposal in France
Pages 10 (2510 words)
Case Study From Local to Global: Strategies for International Development MARKET ENTRY PROPOSAL Paper Reference: Student ID No. Date of Paper: DD/MM/YYYY Title of Paper: Market Proposal for Chrysler-Fiat Auto Alliance entry in France For End of Module Assessment * Brief Synopsis of the Issue Globalization has made many industries and countries to enter into huge competition…
This study deals in framing market entry strategy for Chrysler-Fiat Auto Alliance who are looking for entering into new market. Recommendation The company should properly survey the market of France and find the potential company with whom the joint venture can be done. The company should also remember the key issues like technology exchange and product development while writing the agreement. The company should design proper strategy to attract the youth market towards their products because they are appearing to lose interest in cars. The government of France on the other hand can frame some policies that can encourage such joint venture and boost the sales. Background In the year 1925, Walter P. Chrysler founded Chrysler. A variety of new models were introduced by the company and they used to boast of the technological improvement that they started in North America. On the other hand Fiat is the company based in Italy and carries a long recognition in the global business regarding the growth, restructuring and corporate initiatives. To reach at this level of recognition the company have survived through many technological shifts, corporate disruption and labour crisis. ...
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