From Local to Global: Strategies for International Development - Case Study Example

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From Local to Global: Strategies for International Development

As the report declares the companies can use all these potentialities to enter into other countries or target the hybrid and small car segment. France can be one of the potential target countries. Today France can be included among the modern countries present all over the world and leading among the European nation. In this regards the study analyses the market of France as a target market in which Fiat and Chrysler can enter.
This paper stresses that France is the permanent member of the United Nation Security Council and other multilateral organizations and plays a significant role as an influential global nation. French government has created a “hybrid presidential-parliamentary governing system” (CIA, 2013) that can resist the instabilities that the country has faced earlier. In recent times France has entered into cooperation and reconciliation with Germany, which has been central to the economic amalgamation of Europe. In order to prop up the automobile industry of France the government has started to promote the green technology. The measure announced by the government has been taken very positively by the players of the automobile industry. This step of government has exaggerated the creation of vehicles that leads to very low carbon emission. This initiative has been perceived to create competition in the entire automobile sector. The economy of France is diversified among various sectors. ...
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Summary

This study deals in framing market entry strategy for Chrysler-Fiat Auto Alliance who are looking for entering into new market. Globalization has made many industries and countries to enter into huge competition. Chrysler-Fiat Auto Alliance is seen to have huge potential in this respect. …
Author : effertzmavis

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