Christian Dior's existing and recommended luxury brand strategies.

Christian Dior
High school
Assignment
Marketing
Pages 15 (3765 words)
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Christian Dior’s Existing and Recommended Luxury Brand Strategies Student’s Number Total Number of Words: 3,757 Table of Contents 1. Introduction …

Introduction

................................................................. 4 2.1 Importance of Conducting Brand Audit ............................................... 4 2.2 Interrelationship between Brand Positioning, Brand Association, Brand Identity, Brand Image, and Core Brand Value in Creating Brand Equity .......................................................................................... 6 2.3 Significance of Points-of-Differences and Points-of-Parity in Brand Positioning .................................................................................. 11 2.4 Importance of Brand Communication Campaign ................................. 11 2.5 Significance of Marketing Mix in the Use of Integrated Marketing Communication .................................................................... 12 3. Research Methodology ............................................................................................ 13 4. Analysis of Current Luxury Brand Audit and Its Strategies ................................... 14 5. Recommended Luxury Brand Strategies ............................................................... 16 References ......................................................................................................................... 17 – 21 Appendix I – Dior’s Fashion Designs ................................................................................ ...
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