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Assignment example - Marketing Strategies
Pages 18 (4518 words)
BERVET Beer Company Marketing Strategies (Name) (Institution) BERVET Beer Company Executive Summary The Bervet Beer Company’s history can essentially be traced back to the year 2000 when a scientist helped to invent the company. Since then the company has managed to successfully grow in leaps to emerge as a successful company whose logo is found to be quite distinct in Africa…
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However, by the year 2006, Bervet Beer Company had managed to establish itself among the most popular beer companies operating in the African region (Smit, 2009). Company Introduction The beer company’s main headquarters are found to be primarily based in Lusaka, Zambia where they are hosted in a large firm. The firm has grown to establish a myriad of structures and facilities in various regions around the world. Bervet Beer Company has managed to set up operations in about seven different countries that are seen to mainly be concentrated in the northwest. The Bervet Company currently owns three manufacturing facilities and an estimated more than twenty five different sales locations. Bervet Beer Company is widely considered to be the largest beer company operating in the northwest region of Africa. The company’s product offering is seen to include a wide range of various beer brands and services that help make it more attractive to the customers. The range of alcoholic drinks that are offered by the company are seen to include a number of beers, low content alcohol beer, wines as well as non-sugar beers. In addition to this, the company offers these drinks in a number of different sizes and packaging. ...
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