StudentShare solutions
Triangle menu

Final exam questions - Essay Example

Not dowloaded yet

Extract of sample
Final exam questions

It will also help in delivering the right products to the right market. Demographics Segmenting a market for baby-ware can be challenging because the consumer is not the actual decision maker. In considering the demographics of such a market, it is essential to understand that the demographics of the parents will be necessary. In this case, the age and gender of the parents of the children who are the target market will be necessary to be considered. This will help in creating marketing campaigns which are directed towards specific groups of people (Wedel & Kamakura, 2000). Psychographic segmentation Psychographic segmentation is also important. This refers to the behaviour of the customers and the way in which these customers are likely to behave in relations to the product (Webster, 1995). Some customers are likely to be willing to pay a little more if the quality of the product is raised higher. Others are likely to buy more often while others may be more exposed to the fashion appeal of the product. In developing a product for parents who want to buy fashionable clothing for their children, it will be necessary for the organisation to consider having fashionable products. Segmentation by occasions There are various occasions and seasons which may require various kinds of clothing for the occasions. For example, selling Christmas clothing may only be necessary during the Christmas season. Halloween attire may again need to be sold during the Halloween season. Question 2 Every product has to go through four main stages as follows; Introduction Introduction stage of a product is the time when the product has just been innovated and being introduced to the market. For an ice cream product at this stage, it would be necessary to have intensive market in order to make sure that as many consumers have managed to know the existence of the product. Active marketing such as advertising in the main media outlets will also help a lot in giving the product popularity (Webster, 1995). Growth The growth stage is crucial because not only does it show that the product is improving, but also because the product at this time has started to make money, thus making it possible to retain it. At this stage, the important thing is to increase the visibility of the product in order to have access to a wider market. Maturity At this time, the product is always at its best and it making a lot of money. However, the product mow has faces two main risks. The first risk comes from the fact that this product has no more room for growth because the product has reached its peak. The second risk is the risk of imitation from new market entrants. At this point, the best thing would be to look for ways to re-innovate the product. Decline The last stage of a product is the decline stage and at this stage the product is dying out. At this stage, the product cannot be redeemed, and it is important to utilize it as a platform to introduce its successor (Ranchhod & Gurau, 2007). Although the product is declining, it is still enjoying the fact that it is well known in the market. The best thing is to look at ways in which this product can be use to help the new product developed during stage three into the market. Question 3 In marketing, maintaining and strengthening customer relationship is always important. BMW has been one auto manufacturers who have managed to use modern marketing ...Show more

Summary

Marketing Strategy Name: Institution Question 1 Market segmentation is highly significant in optimising the market as well as making it possible for the business to meet customer needs effectively (Wedel, & Kamakura, 2000). For example, a clothing firm specialising in baby-ware can segment the market in the following way…
Author : luella15
Final exam questions essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Final exam questions"
with a personal 20% discount.
Grab the best paper

Related Essays

History of Christian Thought Final Exam Questions
In fact, there is a lot of enthusiasm among the supporters of this cause who are also in favor of giving persons the right of owning their DNA (Gunning, Szoke, p.199). Providing people with the ownership rights regarding their physical tissues could present solutions to a host of modern arguments.
13 pages (3250 words) Essay
History of Christian Thought - Final Exam Questions
Along these lines, the Christians also accepted Jesus of Nazareth as their Messiah and Christ (Frend, 12). The formation of Jesus’ ministries and the first Christian groups occurred during the time of the second period of events at the Qumran. Jesus and his early followers believed that they would soon witness the end of that era and looked for the signs, which would alert them of the approaching end.
17 pages (4250 words) Essay
Final Exam Questions
First, as mentioned above, the chief responsibility of the U.S. Congress is to make laws. These laws are expected to improve the standard of living of Americans. This was the objective of the founding fathers. For instance, the first and second continental congresses, which are forerunners of the U.S.
1 pages (250 words) Essay
Final Exam Essay Questions and Case Study
It is composed of evaluation, decisions, and implementation an organization carries out so as to build and maintain competitive advantages (Hunger & Wheelen, 2000). It is the task of the leader of the organization. According to Hill and Jones (2011), it concentrates on developing a strong foundation for the organization that will afterward be expanded through the concerted endeavors of the members of the organization.
12 pages (3000 words) Essay
English Final Exam Questions
Paul wants what he wants without understanding how to get it, and yet thinking that he deserves it. He despises common people, so to speak, including his own family, all the while hungering for money and all the fine things it can buy. His inability to attain this, and even his closeted sexuality, lead him to depression and, eventually, to kill himself.
4 pages (1000 words) Essay
MIS FINAL EXAM MULTIPLE CHOICE QUESTIONS
Which scrambling technique provides you with two keys: a public key that everyone in an organization can have to scramble the
4 pages (1000 words) Essay
Final Exam questions
The poem also tells us about expanding our horizon in living life and should not be caught in one paradigm only and end up in despair. Not to let any opportunities go by, instead live with the thought that things are eternally evolving so that
2 pages (500 words) Essay
Final exam Questions
Performance appraisal: this is done to determine if the objectives and goals of a given job are met. It assists in determination of performance standards, individuals’ outputs and overall evaluation criteria. The overall performance for personnel is
7 pages (1750 words) Essay
Final Exam Essay Questions
The colonialists were awarded the rights to control the appointments of clerics in these newly discovered regions. In fact, direct contact between the clerics and Vatican was prohibited, thereby giving states express authority over the church. This kind of control did not go
5 pages (1250 words) Essay
Final Exam Questions
The acceleration witnessed in global integration, by far, has brought several benefits. However, the global integration has also created fragility through
6 pages (1500 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation