The study included sample sizes of 300 customers of Galaxy Casino Hotel. The research was based on the Edelman’s consumer decision journey model and then related the responses from the customers according to the model. The purpose of the study was to identify whether the reviews of online user have an influence on customers of Galaxy Casino Hotel or not. The study assumed samples as the overall population of the Hotel. Random samples were taken to carry the study. It was concluded that the online user reviews does not have an impact on the customers of the Galaxy Casino Hotel. The reason for this purpose was that majority of customers consulted travel agents for accommodation. The study concluded the role and importance of travel agents for the consumers regarding their journey. Consumers preferred travel agents because travel agents have reputation and the consumers had the belief that they are trustable. Table of Contents CHAPTER 1: INTRODUCTION 4 1.0. INTRODUCTION 4 1.1. BACKGROUND OF THE STUDY 5 1.2. BACKGROUND OF THE HOTEL INDUSTRY IN MACAU 6 1.3. LANDSCAPE OF GALAXY CASINO 6 1.4. AIM OF THE STUDY 7 1.5. OBJECTIVE OF THE STUDY 7 1.6. RESEARCH QUESTIONS 8 1.7. PLAN OF STUDY 8 1.8. SUMMARY 9 CHAPTER 2: LITERATURE REVIEW 10 2.0. INTRODUCTION 10 2.1. WORD OF MOUTH 10 2.2. ELECTRONIC WORD OF MOUTH (EWOM) 11 2.3. DIFFERENCE BETWEEN TRADITIONAL WOM AND EWOM 11 2.4. OPINION LEADERS AND OPINION SEEKERS 13 2.5. THE IMPACT OF ONLINE HOTEL REVIEWS ON CONSUMERS 14 2.6. CONSUMER DECISION 15 2.6.1. PROBLEM RECOGNITION 16 2.6.2. INFORMATION SEARCH 16 2.6.3. EVALUATION AND SELECTION OF ALTERNATIVES 17 2.6.4. DECISION IMPLEMENTATION 18 2.6.5. POST PURCHASE EVALUATION 18 2.7. CONSUMER DECISION JOURNEY 19 2.7.1. CONSIDERATION 19 2.7.2. EVALUATION 19 2.7.3. BUY 20 2.7.4. EXPERIENCE & ADVOCATE 20 2.7.5. BOND 20 2.8. SUMMARY 21 CHAPTER 3: RESEARCH METHODOLOGY 22 3.0. INTRODUCTION 22 3.1. CONCEPTUAL FRAMEWORK 22 3.2. RESEARCH APPROACH AND STRATEGY 23 3.3. DATA COLLECTION AND TIME HORIZON 23 3.3.1. SECONDARY DATA 24 3.3.2. PRIMARY DATA 24 3.4. POPULATION 24 3.5. SAMPLE 25 3.6. DATA ANALYSIS 25 3.7. ETHICAL CONSIDERATIONS 25 3.8. LIMITATIONS 26 3.9. SUMMARY 26 CHAPTER 4: ANALYSIS 27 4.0. INTRODUCTION 27 4.1. ANALYSIS 27 4.2. CONSUMER DECISION MAKING JOURNEY MODEL BY EDELMAN 41 4.3. SUMMARY 41 CHAPTER 5: CONCLUSION AND RECOMMENDATIONS 42 5.0. INTRODUCTION 42 5.1. CONCLUSION 42 5.2. ACHIEVEMENT OF OBJECTIVES 43 5.3. RECOMMENDATIONS 43 5.4. MANAGERIAL IMPLICATIONS 44 5.5. LIMITATIONS OF THE STUDY 45 5.6. AREAS OF FUTURE RESEARCH 45 5.7. SUMMARY 46 LIST OF REFERENCES 47 APPENDIX 54 QUESTIONNAIRE 54 CHAPTER 1: INTRODUCTION 1.0. INTRODUCTION Internet has been playing vital role in every industry since its emergence. For any far and wide information internet access has played critical role in resolving the query. Today internet apart from providing entertainment, information and networking also provide venues where individuals share their experiences and their personal views about a particular product.Among referred sources from which information is being collected one important source include word of mouth (Park & Kim, 2003). The common word of mouth also known as the verbal communication among the companions, friends and colleagues etc. has been transformed in to a an electrical word of mouth or eWOM owing to the role of internet in everyday life . In eWOM, with the help of the internet potential, former and existing customers make positive and negative reviews
ABSTRACT In this dynamic world, internet has been playing an important role in the consumer decision process. Before making any purchase decision, consumers go through a consumer decision process. The study included literature of WOM and eWOM and their roles on the consumer decision…
culture. The objective of the study is to determine whether or not online media is an effective source of gender socialisation in U.K. society, and if it is, in what manner it influences either the propagation or transformation of gender roles. Significance of the study The study is important because it will shed new light on the conventional studies on mass media as a socialisation agent, pertaining to gender roles in particular.
Technology, user need, and regulatory accommodation have all propelled the growth of distance education. What used to be confined to adult education and conducted through postal mail correspondence has transitioned to the World Wide Web platform. Useful students, online education is now available at basic education levels.
The Usage and Significance of Aliases in Online Journalism: A study of the Al-Eqtisadiah newspaper, Saudi Arabia
The introduction of the World Wide Web, which has become the largest information network in the world, has influenced traditional journalism and the print media significantly.
11 The Risks and Challenges of Hotel Expansion. 12 Growth Strategies 13 Hotel Industry in Eastern Europe 15 About Kyiv. 16 Hotel Industry in Ukraine. 16 Theoretical Framework 18 Research Methodology 20 Research Design 20 Population and Sampling 20 Data Collection Instruments and Types of Data 21 Data Collection Tools.
1-2; Hsu and Bayarsaikhan, 2012, p. 167). Specifically, internet has been used in among other means the aid to trade and shopping. From the ‘Nielsen Global Consumer Report June 2010’, online trading practices has had a great influence on shopping for goods and services (The Nielsen Company, 2010, p.
The research studies an emerging automotive market – China. The research commences by examining a critical literature review of consumer behaviour and consumer sales systems and structures. This gives an insight to the Chinese automotive industry and consumer buying habits and consumer buying decisions.
Perception is increasingly crucial in the decision-making process because managers and leaders must completely understand that their decisions must align with the facts. The discussion aims to investigate the responsibility leader’s decision in an organization. It similarly seeks to outline how leadership influences organizational culture.
10 pages (2500 words)Dissertation
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