the impact of the internet an markting development a case study of apple Inc. computers

the impact of the internet an markting development a case study of apple Inc. computers Dissertation example
Masters
Dissertation
Marketing
Pages 52 (13052 words)
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The impact of the Internet on marketing development a case study of Apple Inc. computers 1. Introduction The 21st century revolutionary world is the era of rate race competition. Life has become faster and easier in this age of high-end technology and innovation…

Introduction

high end electronic gadgets like mobile phones with innumerable features, computers, laptops, tabs and many more items have drastically changed every aspect of human life (Hou & Rego, 2002, p. 1). Everywhere technology has taken a leap. From irrigation to the agricultural revolution, from scientific upheaval to the invention of nuclear power, technology has made its presence felt. The list is endless. In this era of globalization with the effect of technology, marketing has also evolved thoroughly in every sector. Earlier marketing used to be a part of business strategy where the main intention was “telling and selling” the product by force or by will through different mediums like advertisement, push selling, door to door selling etc. to achieve business target first and then to meet the customers’ need (Kotler, 2008). In short it would be defined as “meeting needs profitably”. (Kotlar 2007). But with time the strategy of marketing has changed and has taken a different form altogether. Nowadays the foremost aim of marketing is to satisfy customers’ needs by providing them with better services without comprising on the benefits of the company. Most of the companies with the help of technology and information started using marketing as an effective tool to build and maintain customer relationships in order to capture value from customers in return (Kotler, 2008). ...
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