• Home
  • Subjects
  • Marketing
  • The impact of the internet an markting development a case study of apple Inc. computers

The impact of the internet an markting development a case study of apple Inc. computers - Dissertation Example

Only on StudentShare

Extract of sample
The impact of the internet an markting development a case study of apple Inc. computers

high end electronic gadgets like mobile phones with innumerable features, computers, laptops, tabs and many more items have drastically changed every aspect of human life (Hou & Rego, 2002, p. 1). Everywhere technology has taken a leap. From irrigation to the agricultural revolution, from scientific upheaval to the invention of nuclear power, technology has made its presence felt. The list is endless. In this era of globalization with the effect of technology, marketing has also evolved thoroughly in every sector. Earlier marketing used to be a part of business strategy where the main intention was “telling and selling” the product by force or by will through different mediums like advertisement, push selling, door to door selling etc. to achieve business target first and then to meet the customers’ need (Kotler, 2008). In short it would be defined as “meeting needs profitably”. (Kotlar 2007). But with time the strategy of marketing has changed and has taken a different form altogether. Nowadays the foremost aim of marketing is to satisfy customers’ needs by providing them with better services without comprising on the benefits of the company. Most of the companies with the help of technology and information started using marketing as an effective tool to build and maintain customer relationships in order to capture value from customers in return (Kotler, 2008). ...Show more

Summary

The impact of the Internet on marketing development a case study of Apple Inc. computers 1. Introduction The 21st century revolutionary world is the era of rate race competition. Life has become faster and easier in this age of high-end technology and innovation…
Author : simonisgarret
The impact of the internet an markting development a case study of apple Inc. computers essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the dissertation on your topic
"The impact of the internet an markting development a case study of apple Inc. computers"
with a personal 20% discount.
Grab the best paper

Related Essays

An investigation of the financial business models adopted by social networking companies: a case study of Twitter Inc
The discussion seeks to answer the questions: How do Twitter users interact with Twitter advertising and how would they interact with other revenue strategies? How effective is the advertising strategy of Twitter at gaining revenue from users and providing value to advertisers? How does Twitter’s revenue strategy compare to the other potential social network revenue models that are available to it?
50 pages (12500 words) Dissertation
How fast fashion industry impact on Chinese customer behaviour With Zara case study
As it is discussed earlier, the purpose of this study is to examine the impact of fast fashion on the buying behaviour of Chinese people and the decision making process considering the case study of Zara.
12 pages (3000 words) Dissertation
THE IMPACT OF E-COMMERCE ON THE AIRLINE INDUSTRY: CASE STUDY BRITISH AIRWAYS
to 2009-10 28 4.4 Trend in Retained Earning between 1996-97 and 2009-10 30 Chapter 5 – Conclusion and Recommendations 32 References 34 Organization for Economic Cooperation and Development. (1999). The Economic and Social Impact of Electronic Commerce: Preliminary Findings and Research Agenda.
38 pages (9500 words) Dissertation
Internal Branding to influence employees' brand promise delivery: a case study in Apple Store, UK
The research used quantitative methods of data collection and analysis and used a survey method of data collection. It involved 50 employees in the survey, five each from the ten selected stores. The stores and the employees were selected using judgemental convenience sampling method.
40 pages (10000 words) Dissertation
The impact of implementation of IFRS on UK companies. a case study of M&S
IFRS was introduced in 2005 by the European Union and the quoted companies in the UK are required to adopt IFRS in their financial reporting. The discussion covers the level of compliance with IFRS by the companies and the disclosure of the accounting policies as per the IAS and other information in the implementation.
20 pages (5000 words) Dissertation
Systemic Professional Development and its Effect on Novice Teacher Retention Rates, A Qualitative Research Case Study
This, however, does not make it any less urgent to find a solution. The proposed reasons for the high attrition rates were explored in this chapter. Studies have found many different factors influencing teacher retention, including the social climate of the school, the attitudes of colleagues, and the amount of assistance from administration.
7 pages (1750 words) Dissertation
Impact of the Financial Crisis on Barclays Bank : A Case Study
(2009). Barclays Bank PLC Annual Report 2008. [Online]. Available at: http://group.barclays.com/cs/Satellite?blobcol=urldata&blobheader=application%2Fpdf&blobheadername1=Content-Disposition&blobheadername2=MDT-Type&blobheadervalue1=inline%3B+filename%3D2008-Barclays-Bank-PLC-Annual-Report.pdf&blobheadervalue2=abinary%3B+charset%3DUTF-8&blobkey=id&blobtable=MungoBlobs&blobwhere=1231864052351&ssbinary=true.
20 pages (5000 words) Dissertation
A study into globalisation impact on fashion and garment industry, using Internet as the main tool: Implication for the small an
Signature: ---------------------------------------------------------------------------------------------------------------- Abstract Much has been made of the importance of globalisation on the success of SMEs. It has been reported in the literature that SMEs cannot survive unless they obtain a share of the international market.
60 pages (15000 words) Dissertation
EVALUATING THE IMPACT OF ADOPTING A GERMAN SOFTWARE FRANCHISE IN BULGARIA A case study of ALLSAT
Therefore on the basis of the objectives, following are the research questions. Q1. What the impact of adopting a franchise business in the Bulgarian market by ALLSAT? Q2. What are the chances of success of ALLSAT in Bulgaria? Q3. What are the perceptions of the consumers about the product offered by ALLSAT and the factors considered by them before making any final purchase?
20 pages (5000 words) Dissertation
Analysis of the Marketing Strategy of Apple Inc
Its design and development of personal electronic devices that have radically transformed the way people worked, thought, and communicated, within a phenomenally rapid span of time. Much of the credit has been justly credited to the personal vision and perseverance of CEO Steve Jobs.
52 pages (13000 words) Dissertation
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT