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Interim Assessment Report - Research Proposal Example

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Interim Assessment Report Name of the Student University Problem Definition The analysis of Saudi market, in terms of infrastructure and the consumer acceptance of mobile market reflect that it is still at its infant stage. However, the basic issue that business houses of Saudi Arabia are facing today is about how they can build and promote their brand through social media channels…
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Interim Assessment Report
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Interim Assessment Report

Research objective Research objectives are the most important elements of a study. It is often regarded as the foundation of a research work (Babbie, 2012; Kumar, 2005). Moreover, the scope of the research is also established on the basis of the objectives of the study. This study principally aims to examine the impact of mobile search &social media on brand awareness, marketing and liberalization in Saudi Arabia. However, the study also has other objectives as well. The different objectives are presented below: - To identify the influence of mobile search & social media on brand awareness, marketing and liberalization in Saudi Arabia. To recognize how social media can drive customers towards a business and how it can help companies to embrace loyal customers. To identify the best or the most popular social media in Saudi Arabia. To explore how the indentified social media is helpful for the common people and business houses of Saudi Arabia. To identify how mobile search & social media can be used by business houses to investigate the business environment and simultaneously bring innovation to the business. To create an independent model to survey the business environment by employing mobile search & social media. ...
In the similar context, O'Leary (2004) put emphasis on the fact that what used to be defined with ease 30-40 years back has now become exceedingly complex in the recent times. One of the obvious reasons is the rapidly changing business scenario and arrival of different type of research methods. Thus, which used to hold true 30-40 years back, not hold fully acceptable or not at all acceptable in the present days. In general, there are two broad research paradigms namely positivism and interpretivism. Positivism is often referred to as a scientific method of doing a research. A researcher believing in this philosophy considers realism as true and can be expressed from the viewpoint of an objective (Tobin &Joseph, 2006). Another significant differentiating factor between the two philosophies is that positivists considers quantitative analysis as the more reasonable and helps to draw a logical solution of the subject of concern. Researches believing in this philosophy often consider questionnaire survey, online polls, surveys as the best way of collecting data (Blaxter, Hughes & Tight, 2006; Scharff, 2002). The interpretivism philosophy on the other hand believes in anti-positivism concept. They do not consider reality to be stable or reality is articulated from the objective viewpoint. On the contrary, they regard reality is not stable and is constantly changing (Creswell, 2003). Furthermore, they also believe that the behavior of human being is constantly changing as the surrounding in which they exist, strongly impacts them. The researchers belonging to this category also tries to unearth the perception of people about the circumstances in which they exists (Mukherji & Albon, 2009). The differentiating ... Read More
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