StudentShare solutions
Triangle menu

Apple Company Recommendation proposal - Essay Example

Not dowloaded yet

Extract of sample
Apple Company Recommendation proposal

The study will also reflect the position of trade and business between United States and Chile, followed by the background of the Chilean mobile phone market. The study will discuss the methodology adapted for finding a solution to the problem followed by the analysis of the data collected from the customers of Chile. The data presentation section will reflect the responses of these customers based on which the analysis have been done. Finally the study will be concluding with the recommendations provided to Apple Inc for its entry into the new market. Introduction Apple Inc., which was formerly known as Apple Computer Inc. is a multinational corporation whose headquarter is located in Cupertino, California. It is involved in the designing, development and selling of computer software, consumer electronics and personal computers. The most renowned hardware products of the company are Mac line computers, the iPad tablet (computers), the iPhone smart phone and the iPod music players. The software of the company includes the OS X & iOS operating systems, Safari web browser, iTunes media browser, the iWork creativity and other production suites. Apple was founded on 1st April 1976 and it was incorporated as the Apple Computer Inc. on 3rd January 1977. ...
The company is second largest in the world as a publicly traded corporation because of the market capitalization of US $ 414 (as on January 2013) (The Telegraph, 2013). The company has approximately 72800 full time (permanent employees) and 3300 full time (temporary employees) (APPLE INC., 2012). The annual revenue (as on 2012) was $156 billion. Purpose The main purpose of this project is to develop a recommendation proposal for the expansion of the business operations of Apple in Chile. One of the recent problems of Apple is related to its innovation. The company needs to implement strategies for overcoming this situation. It needs to find an innovative product apart from the general category of products offered by the competitors. The company’s inability in leveraging the value from the $137 billion of cash pile reveals that the innovation problems of the company are really big and significant. The expansion of the business in the Chilean mobile market will increase its demand in the new market. As the per capita income of the company is high, the customers will be willing to pay for the high end products with latest technological skills as they will earn better experience. This will help the company to earn higher revenue and solve the business problem related to the innovation. The target customers of Apple are: The middle or upper income customers who are always willing to pay a higher price for the purpose of better experience are the target customer segment of the company. The people who prefer having fun with the latest technology are set as the target customers for the company. Background The entire study deals with the entry of Apple Inc into the Chile mobile market. The United States – ...Show more

Summary

Apple Company Recommendation Proposal Name of the of the Professor University Date Table of Contents Table of Contents 2 Executive Summary 3 Introduction 3 Purpose 4 Background 4 Discussion 5 Methodology and Analysis 5 Presentation of Data 6 Recommendation and Conclusion 9 References 10 Appendix 12 Executive Summary The study has been prepared for understanding the environment of the mobile phone market in Chile…
Author : wstoltenberg
Apple Company Recommendation proposal essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Apple Company Recommendation proposal"
with a personal 20% discount.
Grab the best paper

Related Essays

Apple Company
Apple has managed to expand its market because it advertises its goods online. This is because many individuals spend most of their time using computers when working or during their leisure times. There are many categories of online advertisements used by the company.
5 pages (1250 words) Essay
Apple Company
Not all Apple products managed to have immense market value immediately after their release e.g. Apple iPod. Many of these products showed a rapid increase in their sale few years after their release, thanks to the informed decisions made and prudent marketing strategies adopted by the Apple Company.
4 pages (1000 words) Essay
Apple Company
Essay about Apple Company Contents Introduction 3 Internal Environment of Apple Company 4 External Environment of Apple Company 6 Conclusions 8 References 10 Introduction A business organisation to successfully operate in the competitive business environment must render adequate focus on both the external and internal business factors.
6 pages (1500 words) Essay
Apple Company Recommendation Proposal
The challenges appear from both internal as well as the external environment of the company. In the similar way, Apple is also dealing with certain business challenges and as a result of that the company is losing its market share and failing to tap new market segments.
4 pages (1000 words) Essay
APPLE COMPANY
it endeavors to: 1. Identify the strategies that have kept Apple Inc ahead of competition. 2. To analyze the strategies developed by Apple Inc 3. Develop a critical view and evaluation of the competitive strategies by Apple Inc. 4. Establish recommendations that will see the company keep up with change.
8 pages (2000 words) Essay
Apple Company
The company's software applications include Mac OS, iLife, iWork, and internet applications like Safari and QuickTime, among others. The company mainly operates in the US. It is head quartered in Cupertino, California and employs 21,600 employees. The company recorded revenues of $24,006 million during the fiscal year ended September 2007, an increase of 24.3% over 2006.
5 pages (1250 words) Essay
Finance Presentation for Apple
The suggested course of action was also benchmarked with prevailing recommendations. 1. Company Profile - Apple Inc. is a company engaged in the design, manufacturing and marketing of various electronic products ranging from personal computers, portable digital music players and mobile communication (Apple Inc., 2007, p.1).
26 pages (6500 words) Essay
Apple Company Recommendation proposal
It will reflect the recent internal problems of the company and the targeted customers. The study will also reflect the position of trade and business between United States and Chile, followed by the background of the Chilean mobile phone market. The study will
9 pages (2250 words) Essay
Recommendation proposal
in danger of developing substance abuse disorder, liver and kidney diseases and other diseases related with alcoholism and through many accidents caused by drunkenness. Last year, there were 500 new cases of substance abuse mental disorder related to excess regular alcohol
3 pages (750 words) Essay
Apple company
Ratios have enhanced the perceptive people had towards accounting. Nowadays people need information to be brief but have much insight from it. Financial ratios have proven to be
10 pages (2500 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation