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Factors that organisation can utilise to help build brand equity - Essay Example

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Masters
Essay
Marketing
Pages 21 (5271 words)

Summary

Brand refers to different aspects such as name or symbol, which are aimed at outlining the product in respect to products of its competitors. Since the main aim of branding is winning the customers and meeting their expectation that the products offered are the best for them, then it is mandatory to have an in-depth understanding of their needs. …

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Factors that organisation can utilise to help build brand equity

The clients, through what they speak of the product, ultimately determine the brand equity of a commodity. In this case, the most promising products in meeting the needs of the clients have a strong value for their brand. Through the use of information available at the market and the clients’ perception of the products capacity to meet the needs, an appropriate product is selected. This is greatly influenced by the beliefs and perception of the client towards a commodity in relation to the specific needs that need to be addressed. In the course of improving brand equity of a specific product or institution, the two main factors that are taken into account include brand knowledge and brand awareness. The product should be placed in the client mind to an extent that when s/he is confronted with a problem, the products appears to be the first choice among the products that could address the challenge. ...
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