StudentShare solutions
Triangle menu

Reed Supermarkets: A New Wave of Competitors - Essay Example

Nobody downloaded yet

Extract of sample
Reed Supermarkets: A New Wave of Competitors

Reed seeks to provide quality products to its customers which have in turn added to its high degree of customer loyalty. The outlets of Reed Supermarkets are attractive and offer services for long hours. Moreover, the outlets are decorated with well-designed serving-case displays. Reed has also adopted various promotional activities in order to improve its attractiveness amid customers which have increased customer preferences towards the organization. The employees of Reed are well-trained. Additionally, the organization follows a high-staffing level which ensures that customers are provided with quality services. Reports depict that Reed’s quality index has been stable at around 8.4 over the years 2008 to 2010. The margin was apparently better than many market players which reveal that the company has been able to obtain a leadership position in the industry. Weaknesses The customers of the market segment of Columbus are observed to be less loyal toward a particular product or company and thus, Reed may not be able to acquire a permanent base of customers. The customers of the food retail industry are price sensitive and are inclined towards low-priced products. These factors may affect the performance of Reed, as the products are offered at high prices. This can be observed with reference to the below chart. Figure 1: Feedback of 250 Columbus non-customers for not shoping at Reed Source: (Quelch and Carlson, “Reed Supermarkets: A New Wave of Competitors”) The locations of Reed outlets are observed to be affecting its operations, as its stores are located far from customer reach. The marketing strategies of Reed proved ineffective at the time of the economic downturn, during the year 2008-10. This depicts that its marketing approach lacks flexibility to adjust with the external market environment. Opportunities The stable market conditions of Columbus are likely to assist Reed in operating its business operations successfully. The customers are perceived to be health conscious deciphering greater demand more for organic food products. Hence, Reed has an opportunity of enhancing its business operations and performances as it focuses more on quality and organic products. The demand for retail food products has increased in Columbus which can aid Reed to enlarge its business operations. Political/legal The US political and legal systems are stable as well as strong which may assist Reed to operate its business functions efficiently without much government interventions. The political and legal systems of the US are favorable toward various business expansion strategies. In this context, the US attracts huge amounts of foreign investments in its corporate sector which may assist in improving the economic condition and thus prove beneficial for Reed. Economical The US has faced recessionary effects during the period of 2008-2010. However, the economy revived from the crisis situation rapidly which in turn increased the spending capacity of customers. After the recession period, spending on grocery items was observed to be around $5,200. In this respect, the performance of Reed can improve with better profitability margin (Quelch and Carlson, “Reed Supermarkets: A New Wave of Competitors”). The disposable income for households was reported to be around $52,000 in Columbus in the year 2010 depicting a substantial increase in the spending of customers for grocery and food products (Quelch and Carlson, “Reed Supermarkets: A New Wave of Competitors”). This factor is further quite likely to assist ...Show more


Reed is perceived to face intense competition from national and international food retailing companies. The development of the food retailing industry in the US has facilitated foreign companies to enter the national market segment with better and innovative products. …
Author : kamren97
Reed Supermarkets: A New Wave of Competitors essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Reed Supermarkets: A New Wave of Competitors"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

The French New Wave is about Breaking the Rules
The French New Wave is a term used to express displeasure with the French film makers of the 1950s and 1960s. This movement was never organized formally. According to Bazin (1985, 248-259), this group of film makers deliberately rejected the traditional classical cinematic form.
9 pages (2250 words) Essay
The French New Wave style of film
The group was known as Cahiers du Cinema. They branded the cinemas the “cinema de papa”. Nouvelle Vague was formerly devised during the late ‘50s by Giroud Francoise, who applied it to the newfangled socially dynamic youth class. Nevertheless, because of the appeal of youthful acting, Nouvelle Vague instantaneously became correlated with existing trends in film.
9 pages (2250 words) Essay
Reed dance
Cultural events provide opportunities for people for active participation and they get motivated and mostly pave way for better creative environments. Reed Dance of Swaziland and Lattmaar Holi in India are such celebrations that have left profound impact on the people and have become inseparable part of the societies.
5 pages (1250 words) Essay
The british new wave -- a cinema of the auteur or a cinema of the writer
Although the New Wave movement lasted only a few years, from 1959-1963, and the total films in the genre were just about half a dozen, the British New Wave continue to be revered for the powerful themes and evocative cinematography, the film critics of the time envisaging these movies to be heralding a 'renaissance in British cinema.' [Aldgate, 2006] While British New Wave and the social realism of the post-war years effectively disappeared from the big screen by the mid 60s, realism of the New Wave continues to influence filmmakers as Mark Herman, Ken Loach and Mike Leigh, evident in their respective movies Brassed Off (1996) All Or Nothing (2002), Sweet Sixteen (2002).
10 pages (2500 words) Essay
Sainsburys Supermarkets
A series of mis-steps allowed competitor Tesco to catch up in 1995. In 2003, Asda passed Sainsbury's, relegating the latter to third position where it stays. Sainsbury's is now playing catch up, regaining market share one percentage point at a time. A publicly listed corporation since 1973, the company is on the renewal trail as it attempts to regain its leading position in the industry.
10 pages (2500 words) Essay
Reed Supermarkets: A New Wave of Competitors
Moreover, the outlets are decorated with well-designed serving-case displays. Reed also adopted various promotional activities in order to improve its attractiveness amid customers. The customers are perceived to be health-conscious and demand more for organic food. Reed
5 pages (1250 words) Essay
Reed Solomon Code Applications
Data Storage – In case of both CDs, and DVDs, it is possible to apply codes for correction of errors and measure the raw errors before correcting them. The application is in holographic data storage or optical storage and the two major schemes that are applicable include Cross-Interleaved Reed-Solomon Code (CIRC)
2 pages (500 words) Essay
Wegman's Supermarkets
The paragraphs below discuss the advantages of this model. In a functional structure, Wegman’s project teams have a clearly spelled out chain of
4 pages (1000 words) Essay
French new wave
However, just like many other things it is heavily influenced by the technological development which provides people with new opportunities for self expression. Keeping this in mind, the art of cinema should be seen
3 pages (750 words) Essay
How Tarantino's Reservoir Dogs (1992) influenced by the French New Wave
The film directors who started this new phase in the film industry would critic events around them and show their thinking in the films. Quentin Tarantino’s film, “Reservoir Dogs”, borrowed from the characteristics and aspects of the French New Wave films. In terms
1 pages (250 words) Essay
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Click to create a comment