Marketing Research Tools Paper wk 3 - Essay Example

Only on StudentShare

Extract of sample
Marketing Research Tools Paper wk 3

On the other hand, research areas having ample and reliable data available require use of information extracted from secondary sources. According to nature of sources and research methodology, different tools are selected and used by researchers. All these tools have their own use, advantages and disadvantages. Therefore, it is important for researchers to ensure that research tools are selected that are suitable for the nature of research approach i.e. primary and secondary and research methodologies i.e. quantitative and qualitative. Primary research itself consists of data collection from original resources. Primary research can employ qualitative and quantitative research methodologies and there are various tools that can be used for this research approach. Usual tools used for this research includes surveys, interviews, direct observations, experimentations, and focus groups. These tools help in collecting data that is specific to the needs of researcher. Furthermore, researchers can levy necessary controls on the research process to maintain the integrity of data collected and using it appropriately for the purpose of research (Baker, 2012). Hence, it is possible for researchers to ensure that data collected is valid and trustworthy along with being authentic and reliable. ...Show more

Summary

running head: Primary And Secondary Research Tools Primary & Secondary Research Tools Submitted to: [Pick the date] Appropriate selection of research methodologies is one of the fundamental questions that researchers have to face while performing a study…
Author : jaron79
Marketing Research Tools Paper wk 3 essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Marketing Research Tools Paper wk 3"
with a personal 20% discount.
Grab the best paper

Related Essays

Marketing tools
In addition, the report details the 7Ps of marketing/mix that a company applies currently including, people, product, price, promotion, place, process, physical evidence and recommendations. Micro Environment Analysis This entails the analysis of the immediate external environment in which an inventor operates.
10 pages (2500 words) Essay
Project 3 Research Paper
It has become apparent that the social sites are popular with the youths and still the popularity is growing at an alarming rate. It was thus important to look at the impact of these social sites on this critical segment of the societal population, in looking at these possibilities, the paper give an in depth account of the demographics associated with the social sites.
11 pages (2750 words) Essay
Marketing Analysis Paper: Communication Tools
The company thus seeks to build a comprehensive marketing plan that speaks to the company’s fundamental objectives while at the same time targeting increased market exposure and sales. The ultimate objective is to build Consumeraffair into the premier producer and distributor consumer products.
3 pages (750 words) Essay
English Research Paper #3
Although such an attempt involves a greater and more involved reading and understanding of Poe's fiction, the result of any such endeavor itself is more than just ordinary recompense. Therefore, the analysis of the fiction by Poe confirms that there is tremendous scope for a Freudian psychological interpretation of the various elements in most of his short stories.
5 pages (1250 words) Essay
INTERNATIONAL MARKETING-Research Methodologies Paper (week 3)
Although many people seem to think that "marketing" and "advertising" are synonymous, they are not. Advertising is simply one of the many processes that together constitute marketing. In
6 pages (1500 words) Essay
Wk 3 disc(6100)
Unfortunately, Shaun reacted negatively and threatened Patricia to stop assisting her in finding gainful employment. Although Patricia admits that the
2 pages (500 words) Essay
Week 3 Research Paper
The failure of most companies to be responsible for their products resulted to product liability lawsuits. As a consequence, severe damage on the profit and sales can be
8 pages (2000 words) Essay
Criminal Investigation Wk 3
Notably, the use of DNA evidences has proven as an essential tool that is adequate to reveal the guilt, acquit innocence, or exonerate
2 pages (500 words) Essay
Human service wk#3
The PDP is essential while one aims at advancing in a particular position or focus on a new goal or the existing one. As a student of human services with a goal of championing assistance for vulnerable adults, I intend to present a PDP
7 pages (1750 words) Essay
Wk 3
Increased cases of product recalls and bans have been witnessed in the recent past especially in the motor industry. Fiat Chrysler has had to recall Jeeps with gas tanks that can catch fire in
3 pages (750 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT