Marketing Research Tools Paper wk 3

Marketing Research Tools Paper wk 3 Essay example
College
Essay
Marketing
Pages 4 (1004 words)
Download 0
running head: Primary And Secondary Research Tools Primary & Secondary Research Tools Submitted to: Student’s Name [Pick the date] Appropriate selection of research methodologies is one of the fundamental questions that researchers have to face while performing a study…

Introduction

On the other hand, research areas having ample and reliable data available require use of information extracted from secondary sources. According to nature of sources and research methodology, different tools are selected and used by researchers. All these tools have their own use, advantages and disadvantages. Therefore, it is important for researchers to ensure that research tools are selected that are suitable for the nature of research approach i.e. primary and secondary and research methodologies i.e. quantitative and qualitative. Primary research itself consists of data collection from original resources. Primary research can employ qualitative and quantitative research methodologies and there are various tools that can be used for this research approach. Usual tools used for this research includes surveys, interviews, direct observations, experimentations, and focus groups. These tools help in collecting data that is specific to the needs of researcher. Furthermore, researchers can levy necessary controls on the research process to maintain the integrity of data collected and using it appropriately for the purpose of research (Baker, 2012). Hence, it is possible for researchers to ensure that data collected is valid and trustworthy along with being authentic and reliable. ...
Download paper
Not exactly what you need?

Related papers

marketing tools
In this regard, the analysis focuses on a wireless mini Hair dryer market, competitive environment and the costs involved. This can only be achieved by continuous surveys of the product competitors’ actions in this market. Under an inventor’s strategic marketing plan/approach, it will continuously monitor potential benefits/opportunities offered by the new line of products/a wireless mini Hair…
Marketing Research Paper
Global challenge 1 One of the challenges that an organization is most likely to face in developing and launching its products in the international market is its management efficiency with respect to the production process. This challenge was particularly identified in the development of Hexopater. Management of the production process of a product, whether a locally marketed product or one that…
Defining Marketing Research Paper
Marketing is established on business foundation in terms of the needs of the customer and how to satisfy them (McQuarrie, 2005). In addition, marketing is concerned with the values associated with the exchange of goods and services. This paper will look at marketing and its importance to the success of an organization. The term marketing has many definitions. My definition will be based on…
Marketing Research Paper
Affordability and convenience to meet customer demands lie in the core mission of Kudler Fine Foods. The retail space of the shop of Kudler Fine Foods is quite spacious and stores fresh ingredients of domestic and imported food items. The company is thinking of new initiative to add to serving their customers needs in a far better way. Kudler Fine Foods is planning to undertake a catering service…
Marketing Analysis Paper: Communication Tools
The best strategy to ensure achievement of this goal is to offer the greatest marketing communication in the consumer market (Lamb, Hair & McDaniel, 2008). The target market consists primarily of households and small and medium sized institutions such as schools. The budgeted amount for the company’s marketing communication is $100,000. A large portion of this amount will go towards promotional…
Marketing techniques/Research paper
The marketing strategy adopted must be in tandem with the business plan. This discourse seeks to explore the best marketing strategies that the interior Grad Show can employ in marketing its interior design projects. To begin with, the world has witnessed rapid technological advancement over the past few decades. The technological advancement has particularly impacted on the way people receive…
marketing communications tools
Notably, it can be ascertained that in the past few years’ digital technology and the expansion of targeting capabilities has shifted from the traditional marketing tools to digital marketing tools. Due to the continuous revolution in the field of marketing communication tools particularly the internet, it has be found that both small organizations as well as big organizations are widely…