StudentShare solutions
Triangle menu

Marketing Research Tools Paper wk 3 - Essay Example

Nobody downloaded yet
On the other hand, research areas having ample and reliable data available require use of information extracted from secondary sources. According to nature of sources and research methodology, different tools are selected and used by researchers. All these tools have their own use, advantages and disadvantages. Therefore, it is important for researchers to ensure that research tools are selected that are suitable for the nature of research approach i.e. primary and secondary and research methodologies i.e. quantitative and qualitative. Primary research itself consists of data collection from original resources. Primary research can employ qualitative and quantitative research methodologies and there are various tools that can be used for this research approach. Usual tools used for this research includes surveys, interviews, direct observations, experimentations, and focus groups. These tools help in collecting data that is specific to the needs of researcher. Furthermore, researchers can levy necessary controls on the research process to maintain the integrity of data collected and using it appropriately for the purpose of research (Baker, 2012). Hence, it is possible for researchers to ensure that data collected is valid and trustworthy along with being authentic and reliable. These research tools are usually time and cost consuming however due to direct relevance to the research purpose, it is preferred for areas of research that have not been explored earlier or to corroborate with existing studies (Onkvisit & Shaw, 2008). As far as secondary research is concerned, it is use of data that is already available from existing sources. The tools available for secondary research include information available on the internet, market research conducted by government and individual market research firms, data available on firms’ websites and stock exchange, information from public and private agencies, personal records and published print sources (peer-reviewed papers, books and journals) (Baker, 2012). While using secondary data, it is important to ensure that the data is appropriate for the purpose of research. Relevance of data in terms of time period is another major issue that researchers need to take care of. However, sometimes use of secondary data is beneficial as it is readily available and relatively cheap (as the original research expenses have been already incurred). While performing primary and secondary research, quantitative and qualitative research methodologies can be used depending on the nature of research. While selecting a research methodology, the purpose of research and type of information required for the research is determined which further shapes the nature of research. In quantitative research, the usual tools used for primary research are surveys, financial figures produced by the entities themselves, experiments and numerical readings produced by them, statistical modeling and examination through stratification and segmentation (Onkvisit & Shaw, 2008). These tools help in acquiring first hand information which is reliable, valid and objective yet expensive to acquire. For quantitative research to be performed through secondary sources, the tools used can be numeric modeling and statistical analysis. These tools are used to perform correlational analysis of data already available through print and electronic sources. Example of it can be examination of industry performance by performing statistical examination of market ...Show more
Cite this document
  • APA
  • MLA
(“Marketing Research Tools Paper wk 3 Essay Example | Topics and Well Written Essays - 1000 words”, n.d.)
Retrieved from
(Marketing Research Tools Paper Wk 3 Essay Example | Topics and Well Written Essays - 1000 Words)
“Marketing Research Tools Paper Wk 3 Essay Example | Topics and Well Written Essays - 1000 Words”, n.d.
  • Cited: 0 times


running head: Primary And Secondary Research Tools Primary & Secondary Research Tools Submitted to: [Pick the date] Appropriate selection of research methodologies is one of the fundamental questions that researchers have to face while performing a study…
Marketing Research Tools Paper wk 3
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Marketing Research Tools Paper wk 3"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Marketing tools
In addition, the report details the 7Ps of marketing/mix that a company applies currently including, people, product, price, promotion, place, process, physical evidence and recommendations. Micro Environment Analysis This entails the analysis of the immediate external environment in which an inventor operates.
10 pages (2500 words) Essay
Project 3 Research Paper
It has become apparent that the social sites are popular with the youths and still the popularity is growing at an alarming rate. It was thus important to look at the impact of these social sites on this critical segment of the societal population, in looking at these possibilities, the paper give an in depth account of the demographics associated with the social sites.
11 pages (2750 words) Essay
Marketing Analysis Paper: Communication Tools
The company thus seeks to build a comprehensive marketing plan that speaks to the company’s fundamental objectives while at the same time targeting increased market exposure and sales. The ultimate objective is to build Consumeraffair into the premier producer and distributor consumer products.
3 pages (750 words) Essay
English Research Paper #3
Although such an attempt involves a greater and more involved reading and understanding of Poe's fiction, the result of any such endeavor itself is more than just ordinary recompense. Therefore, the analysis of the fiction by Poe confirms that there is tremendous scope for a Freudian psychological interpretation of the various elements in most of his short stories.
5 pages (1250 words) Essay
INTERNATIONAL MARKETING-Research Methodologies Paper (week 3)
Although many people seem to think that "marketing" and "advertising" are synonymous, they are not. Advertising is simply one of the many processes that together constitute marketing. In
6 pages (1500 words) Essay
Wk 3 disc(6100)
Unfortunately, Shaun reacted negatively and threatened Patricia to stop assisting her in finding gainful employment. Although Patricia admits that the
2 pages (500 words) Essay
Week 3 Research Paper
The failure of most companies to be responsible for their products resulted to product liability lawsuits. As a consequence, severe damage on the profit and sales can be
8 pages (2000 words) Essay
Criminal Investigation Wk 3
Notably, the use of DNA evidences has proven as an essential tool that is adequate to reveal the guilt, acquit innocence, or exonerate
2 pages (500 words) Essay
Human service wk#3
The PDP is essential while one aims at advancing in a particular position or focus on a new goal or the existing one. As a student of human services with a goal of championing assistance for vulnerable adults, I intend to present a PDP
7 pages (1750 words) Essay
Wk 3
Increased cases of product recalls and bans have been witnessed in the recent past especially in the motor industry. Fiat Chrysler has had to recall Jeeps with gas tanks that can catch fire in
3 pages (750 words) Essay
Comments (0)
Click to create a comment
Let us find you another Essay on topic Marketing Research Tools Paper wk 3 for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us